Design Lead, Social (Remote) at Forbes Advisor
Worldwide
<div><body><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style="white-space:pre-wrap;">We're hiring a Design Lead, Social to shape how people discover Forbes Advisor through paid social and what happens after they click.</span></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style="white-space:pre-wrap;">You'll design the full experience: the Meta ad or social creative, the landing page, and the quiz, comparison, assessment or partner experience that follows. You're a senior digital designer with strong product instincts and excellent visual craft. You can design an experience end to end, and you understand what makes something stop the scroll, communicate quickly and feel credible in-feed.</span></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style="white-space:pre-wrap;">AI is already part of how you work. You use it to explore ideas, create visual directions, prototype interactions and get testable experiences in front of people quickly. Give you an ambiguous brief and you'll come back with several genuinely different creative and experience directions that can be tested before they require full engineering time.</span></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style="white-space:pre-wrap;">You'll work closely with Paid Social, Growth, Product, Engineering and Data. This is a senior individual contributor role reporting to the Head of Design. You'll be based in a UK or US time zone with regular overlap with CST.</span></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><u><b><strong style="text-decoration:underline;white-space:pre-wrap;">Responsibilities:</strong></b></u></p><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Design full experiences from social. Create landing pages, listicles, comparison pages, quizzes, assessments, calculators and partner experiences for people arriving from paid social. Make them mobile first, quick to understand and built around one clear action.</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Concept the creative that leads there. Work with Paid Social and Demand Gen on social creative, bringing genuinely different visual and conceptual routes rather than variations of one idea.</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Connect the ad to the destination. Design the creative and post-click experience as one system, so the promise, message and visual language carry through.</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Work faster with AI. Use AI to explore ideas, prototype experiences and produce creative. Turn approaches that work into repeatable workflows the wider team can use.</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Design from what you learn. Work with Data and Paid Social to understand how experiences and creative perform, and use those learnings to shape the next iteration.</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Build reusable systems. Create components, page patterns and creative frameworks that make each new experiment faster without lowering quality.</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Raise the design bar. Mentor designers on visual craft, designing for paid traffic and AI-assisted workflows, and help set standards as the team grows.</span></li></ul><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><u><b><strong style="text-decoration:underline;white-space:pre-wrap;">Requirements:</strong></b></u></p><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">8+ years in product, digital or experience design, with meaningful work in growth, acquisition or consumer experiences</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">A strong portfolio showing end-to-end digital experiences and excellent visual design, including typography, hierarchy, composition, art direction, mobile design and conversion-focused work</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Experience designing for paid traffic, with examples of how performance or experimentation changed your design decisions. </span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Working knowledge of demand generation and performance marketing, including funnels, CTR, CPL, CPA and creative testing</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Strong product and interaction design fundamentals, particularly for mobile and conversion-focused experiences</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">A clear view on where AI improves the work and where it doesn't</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Confidence presenting work and explaining design decisions to marketing, product, engineering and data partners</span></li></ul><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><u><b><strong style="text-decoration:underline;white-space:pre-wrap;">Nice to haves:</strong></b></u></p><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Paid social creative for Meta that ran, with an understanding of what you learned from the results</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Working knowledge of demand gen and performance metrics such as CTR, CPL, CPA and creative testing</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Experience building working prototypes with tools like Claude Code, Cursor or v0</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Experience with AI image or video tools such as Higgsfield, Runway, Midjourney or Krea</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Motion or short-form video using After Effects, Premiere, CapCut or similar</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Front-end familiarity with HTML, CSS, React or similar</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="white-space:pre-wrap;">Lead gen, affiliate, financial services or comparison marketplace experience</span></li></ul><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style="white-space:pre-wrap;">Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</span></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style="white-space:pre-wrap;">This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.</span></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style="white-space:pre-wrap;">#LI-REMOTE #LI-NM1</span></p></body></div>
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