Director, Growth Marketing at Fusable
United States
<p><strong>Who We Are</strong></p> <p>Fusable is a leader in data-driven solutions for the trucking, agriculture, and construction industries. We’re passionate about valuing our associates for their unique skills, ideas, and backgrounds, and we’re committed to building an inclusive, innovative workplace where everyone can thrive.</p> <p><strong>Your Role as a Director of Growth Marketing: </strong> </p> <p>The Director of Growth Marketing is responsible for building and scaling Fusable’s demand generation engine to drive qualified pipeline, revenue growth, and customer acquisition across the company’s portfolio of brands.</p> <p><strong>A Day in the Life of a Director of Growth Marketing: </strong> </p> <p>This role serves as the bridge between go-to-market strategy and market execution, translating business and marketing priorities into integrated campaigns that engage target audiences, accelerate buyer journeys, and deliver measurable business outcomes.</p> <p>The Director of Growth Marketing leads campaign strategy, lifecycle marketing, channel optimization, and demand generation performance while partnering closely with Product Marketing, Sales, SDR, Creative, and Marketing Operations to ensure alignment across the revenue engine.</p> <p><strong>Essential Duties & Responsibilities:</strong></p> <p><strong>Growth Strategy & Planning </strong></p> <ul> <li>Develop annual and quarterly growth marketing plans aligned to company revenue objectives</li> <li>Identify market opportunities and growth levers across customer segments and brands</li> <li>Recommend investment allocation across channels, campaigns, and programs</li> <li>Establish campaign priorities that align with business goals</li> </ul> <p><strong>Demand Generation & Pipeline Creation</strong></p> <ul> <li>Own marketing-sourced and marketing-influenced pipeline targets</li> <li>Drive integrated multi-channel campaigns across the buyer journey</li> <li>Optimize acquisition, engagement, conversion, and acceleration programs</li> <li>Develop scalable demand generation process</li> </ul> <p><strong>Funnel Optimization </strong></p> <ul> <li>Monitor conversion performance across lifecycle stages</li> <li>Identify bottlenecks impacting pipeline velocity</li> <li>Partner with SDR and Sales Leadership to improve handoff effectiveness</li> <li>Implement strategies to improve marketing efficiency and conversion</li> </ul> <p><strong>Team Leadership </strong></p> <ul> <li>Lead and develop the Growth Marketing team</li> <li>Establish performance expectations and accountability</li> <li>Foster collaboration across marketing disciplines</li> <li>Create a culture of experimentation and continuous improvement</li> </ul> <p><strong>Cross-Functional Leadership </strong></p> <ul> <li>Partner with Product Marketing on campaign strategy and messaging execution</li> <li>Collaborate with Creative on campaign assets and brand consistency</li> <li>Work with Marketing Operations to improve attribution, automation, and reporting</li> <li>Align with SDR leadership on pipeline generation and conversion goals</li> </ul> <p><strong>What You'll Need:</strong></p> <ul> <li>7+ years of B2B marketing experience with a focus on demand generation, growth marketing, or revenue marketing</li> <li>3+ years of leadership experience managing marketing teams</li> <li>Proven track record of driving pipeline growth and measurable business outcomes</li> <li>Experience managing integrated multi-channel marketing campaigns</li> <li>Experience partnering closely with Sales and SDR organizations</li> <li>Experience using marketing automation and CRM platforms</li> </ul> <p><strong>The Perks of Working at Fusable:</strong></p> <p>We believe in taking care of our team. We offer competitive salaries to all of our US-based team members, alongside a robust offering to eligible employees to support their health, wellness and financial security needs, that includes medical, dental, and vision coverage, disability, life insurance, a 401(k) plan with Company match, supplemental group benefits, and generously paid maternity and parental bonding leave options. </p> <p>Every team member also enjoys:</p> <ul> <li>Flexible work schedules</li> <li>Generous Paid Time Off</li> <li>13 Paid Company holiday observances</li> <li>Remote work opportunities</li> <li>A casual dress work environment</li> <li>Physical fitness reimbursement</li> <li>Discounts on various events, travel, and dining</li> </ul> <p><strong>Equal Employment Opportunity</strong> </p> <p>Fusable is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law. </p> <p><strong>Disclaimer:</strong> </p> <p>Fusable is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role. </p> <p><span><span style="color: #ffffff;">LI-Remote</span></span></p>
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