Sr Digital Marketing Specialist at Fusable
United States
<p><strong><span>Who We Are</span></strong><span data-ccp-props="{}"> </span></p> <p><span>Fusable is a leader in data-driven solutions for the trucking, agriculture, and construction industries. We're passionate about valuing our associates for their unique skills, ideas, and backgrounds, and we're committed to building an inclusive, innovative workplace where everyone can thrive.</span><span data-ccp-props="{}"> </span></p> <p><strong><span>Your Role as a Sr. Digital Marketing Specialist</span></strong><span data-ccp-props="{}"> </span></p> <p><span>As a </span><strong><span>Sr. Digital Marketing Specialist</span></strong><span>, you will serve as a senior subject matter expert responsible for driving performance and execution excellence across paid media programs. Working within the </span><strong><span>Performance Media Operations (PMO)</span></strong><span> organization, you will lead the development, execution, optimization, and analysis of paid media campaigns across platforms including Google Ads, Meta, LinkedIn, programmatic advertising, and emerging media channels.</span><span data-ccp-props="{}"> </span></p> <p><span>In partnership with Account Services, you will contribute to client growth strategies, develop actionable recommendations, identify optimization opportunities, and influence positive client outcomes. This role requires a balance of advanced platform expertise, analytical thinking, operational leadership, and cross-functional collaboration. You will also play an active role in mentoring team members, improving team processes, and helping scale the paid media practice through knowledge sharing and continuous improvement.</span><span data-ccp-props="{}"> </span></p> <p><strong><span>A Day in the Life of a Sr. Digital Marketing Specialist</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span>Develop, launch, manage, and optimize paid media campaigns across search, social, display, video, and programmatic platforms.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span>Own complex client programs and independently manage campaign execution from launch through ongoing optimization.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span>Analyze campaign performance and identify opportunities to improve key metrics including CTR, CPC, CPA, conversion rate, ROAS, and lead quality.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span>Partner with Account Services to support client strategies, growth discussions, performance reviews, and recommendations.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span>Build strategic performance insights and translate data into actionable recommendations that support retention and revenue growth.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><span>Lead oversight of campaign tracking, tagging, attribution, and measurement frameworks to ensure data integrity.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1"><span>Proactively identify risks, performance issues, and optimization opportunities while communicating recommendations to stakeholders.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="8" data-aria-level="1"><span>Support client growth initiatives by contributing media expertise during renewals, upsell opportunities, and new business support efforts.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="9" data-aria-level="1"><span>Act as an escalation point for campaign, platform, tracking, and performance-related challenges.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="10" data-aria-level="1"><span>Mentor specialists and coordinators by providing coaching, training, quality assurance, and best practice guidance.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="11" data-aria-level="1"><span>Contribute to the creation, maintenance, and evolution of standard operating procedures, documentation, and workflow improvements.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="12" data-aria-level="1"><span>Stay informed on industry trends, platform updates, AI-driven marketing innovations, privacy changes, and emerging advertising technologies.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="13" data-aria-level="1"><span>Maintain platform certifications and expand expertise across multiple advertising products and solutions.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <p><span> </span><span> <br /></span><strong><span>What You'll Need</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span>4-6+ years of hands-on experience managing paid media campaigns across one or more platforms including Google Ads, Meta, LinkedIn, programmatic, display, video, or similar advertising channels.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span>Advanced understanding of campaign strategy, audience targeting, bidding methodologies, attribution, tracking, and optimization.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span>Experience managing complex client programs with minimal oversight.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span>Strong analytical skills with the ability to interpret performance data and develop actionable recommendations.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span>Experience with campaign tracking, pixels, conversion measurement, Google Tag Manager, GA4, and troubleshooting data collection issues.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><span>Demonstrated ability to influence outcomes through cross-functional collaboration and effective communication.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1"><span>Strong organizational, project management, attention to detail and prioritization skills in a fast-paced environment.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="8" data-aria-level="1"><span>Experience mentoring, onboarding, or coaching junior team members.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="9" data-aria-level="1"><span>Advanced proficiency in Excel and reporting platforms i.e. Tableau, Data Studio, PowerBI.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="10" data-aria-level="1"><span>Excellent written, verbal, and presentation skills.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="11" data-aria-level="1"><span>Bachelor's degree in Finance, Marketing, Advertising, Business, Communications, or a related field.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <p><span data-ccp-props="{"335559739":0}"> </span></p> <p><strong><span>Nice to Have</span></strong><span data-ccp-props="{"335559739":0}"> </span></p> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span>Agency experience managing multiple client accounts simultaneously.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span>Google Ads, Meta, LinkedIn, StackAdapt or other platform certifications.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span>Experience with Salesforce, CRM integrations, Asana, and marketing automation platforms.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span>Knowledge of audience strategy, first-party data activation, and customer journey planning.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span>Experience working in B2B advertising environments.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><span>Experience supporting new business pitches or strategic client growth initiatives.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li aria-setsize="-1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1"><span>Experience contributing to process improvement initiatives, SOP development, or operational change management.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <p><span data-ccp-props="{"335559685":720,"335559739":0}"> </span></p> <p><strong><span>Equal Employment Opportunity</span></strong><span data-ccp-props="{}"> </span></p> <p><span>Fusable is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law. </span><span data-ccp-props="{}"> </span></p> <p><strong><span>Disclaimer</span></strong><span data-ccp-props="{}"> </span></p> <p><span>Fusable is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role.</span><span data-ccp-props="{}"> </span></p> <p><span data-ccp-props="{}"><span style="color: #ffffff;">LI-Remote</span></span></p>
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