VP, Emerging Brands at Grüns

Worldwide

$225k - $275k

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process! About the role Grüns is building a portfolio of breakout wellness brands - Grüns Kids, Nütrops, Jüced, Immün, and other new innovations coming soon. We're looking for a run-through-the-walls, entrepreneurial operator to own these brands and their outcomes. This is a true GM role: you're setting the strategy, finding winning creative angles, and driving execution across the full acquisition funnel. You'll report directly to Chad, our Founder and CEO, and operate with the autonomy of a founder backed by the infrastructure of a scaled DTC business. You’ll get many reps at starting new businesses and learn – through execution – what it takes to scale each. For the right person, this is one of the most direct paths to founding a business of your own. This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL. In this role, you will: Own P&L, strategy, and performance across the emerging brand portfolio - you fully own the results of these businesses Develop the creative and positioning strategy for each brand: finding the hooks, angles, and narratives that drive conversion and retention across paid, site, email, and organic Lead a cross-functional team on performance marketing execution; you know what makes creative work and can lead the team in iterating toward a winner Set go-to-market strategy for new brand and product launches, from positioning through channel execution Work cross-functionally with creative, growth, product, retail, and ops to execute your strategies Track, analyze, and report on brand performance across the portfolio; your success is measured strictly in the results you drive (i.e., how large you can scale each brand, profitably) We're looking for someone who: Has 8+ years of experience in DTC or performance-driven brand building, with a clear track record of directly driving growth Has deep, hands-on expertise in performance marketing, particularly paid social and creative strategy Can identify a consumer insight and turn it into a compelling creative concept – and can write a brief, test multiple angles, and know intuitively why something is or isn't working Has operated in lean, fast-moving environments and built things without a playbook Is innately entrepreneurial and has aspirations to start their own business one day Has a bias toward taking action, not just delegating Approach to the role: You care about the result, not the task - if what you're doing isn't producing the outcome, you quickly adjust You're energized by ambiguity; the fact that the playbook doesn't exist yet is an opportunity, not a blocker You want to be a Founder and/or CEO one day and see this role is one of the most direct paths there You're already thinking about how AI tools can sharpen creative testing, reporting, and decision-making What success looks like: Within 12 months, the brands in your portfolio are growing faster than before you joined. You've shipped creative strategies that are working, identified the highest-leverage growth levers for each brand, and you've built an operating rhythm that enables the cross-functional team to execute To Apply: Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you’ll hear plenty more about that if you join us. Compensation & Benefits: At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $225,000-$275,000 depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team. A bit about us... At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you. Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all. So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious. What we care about... Be the Best: We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation. Own It: We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners. Drive Impact, Urgently: We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most. Compensation & Perks: For every role, we aim to have highly competitive compensation and opportunity for impact and career growth. Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!