Marketing Operations Specialist - Adobe Marketo (Part-Time Contract) at Juvare
United States
<div class="content-intro"><p><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak">Juvare is a SaaS software company focused on developing innovative enterprise resilience solutions for government agencies, corporations, healthcare providers, and higher education. Juvare solutions have supported over 500,000 emergency response incidents in all 50 states and 20 countries worldwide. Juvare helps our clients prepare, connect, and respond to protect people, property, and brands.</span></p></div><p class="p2">Juvare is seeking a responsive, detail-oriented Marketing Operations Specialist with strong Adobe Marketo expertise to support campaign execution, marketing automation, reporting, and ongoing platform maintenance.<span class="Apple-converted-space"> </span></p> <p class="p2">This part-time role is ideal for someone who can translate marketing needs into reliable, well-designed programs that connect Marketo and Salesforce, maintain accurate tracking, and support timely campaign delivery.<span class="Apple-converted-space"> </span></p> <p class="p3"><strong>Key Responsibilities<span class="Apple-converted-space"> </span></strong></p> <ul class="ul1"> <li class="li4">Build, manage, and optimize Adobe Marketo programs, including email campaigns, landing pages, forms, smart campaigns, and operational workflows.<span class="Apple-converted-space"> </span></li> <li class="li4">Create and maintain drip and nurture campaigns, including segmentation, lead scoring, routing, and campaign progression.<span class="Apple-converted-space"> </span></li> <li class="li4">Implement approved email and landing-page design templates in Marketo, ensuring they are on-brand, mobile-responsive, and rendered correctly across major email clients.<span class="Apple-converted-space"> </span></li> <li class="li4">Support Marketo-to-Salesforce integration and reporting, including campaign attribution, lead lifecycle reporting, data quality, and follow-up visibility.<span class="Apple-converted-space"> </span></li> <li class="li4">Create and maintain UTM tracking standards across campaigns, channels, links, and forms to support accurate reporting.<span class="Apple-converted-space"> </span></li> <li class="li4">Help troubleshoot campaign, form, Salesforce sync, and tracking issues.<span class="Apple-converted-space"> </span></li> <li class="li4">Maintain organized program structures, naming conventions, tokens, templates, and documentation within Marketo.<span class="Apple-converted-space"> </span></li> <li class="li2">Recommend practical improvements to campaign automation, reporting, and marketing operations processes.<span class="Apple-converted-space"> </span></li> </ul> <p class="p3"><strong>Required Experience<span class="Apple-converted-space"> </span></strong></p> <ul class="ul1"> <li class="li4">Demonstrated hands-on experience administering and building campaigns in Adobe Marketo Engage.<span class="Apple-converted-space"> </span></li> <li class="li4">Strong knowledge of Marketo smart campaigns, lists, forms, landing pages, email programs, nurture streams, and reporting.<span class="Apple-converted-space"> </span></li> <li class="li4">Experience with Marketo and Salesforce integration, including campaign reporting and lead/data management.<span class="Apple-converted-space"> </span></li> <li class="li4">Experience implementing and troubleshooting UTM tracking.<span class="Apple-converted-space"> </span></li> <li class="li4">Ability to work independently, manage competing requests, and communicate clearly about status and timelines.<span class="Apple-converted-space"> </span></li> <li class="li2">High attention to detail, particularly around links, forms, data, reporting, and campaign QA.<span class="Apple-converted-space"> </span></li> </ul> <p class="p3"><strong>Preferred Experience<span class="Apple-converted-space"> </span></strong></p> <ul class="ul1"> <li class="li6">Google Analytics 4 (GA4) and Google Tag Manager (GTM).<span class="Apple-converted-space"> </span></li> <li class="li6">WordPress, including basic page updates and marketing form or tracking implementation.<span class="Apple-converted-space"> </span></li> <li class="li3">Experience supporting B2B SaaS or technology marketing teams.<span class="Apple-converted-space"> </span></li> </ul> <p class="p3"><strong>Engagement Expectations<span class="Apple-converted-space"> </span></strong></p> <ul class="ul1"> <li class="li8">Approximately 10–15 hours per week, with workload varying based on campaign volume and business needs.<span class="Apple-converted-space"> </span></li> <li class="li8">Must be responsive during agreed working hours and able to acknowledge requests promptly.<span class="Apple-converted-space"> </span></li> <li class="li8">Most routine updates and campaign requests should be completed within 24–48 hours.<span class="Apple-converted-space"> </span></li> <li class="li2">Larger projects, complex builds, or requests requiring cross-functional input will be scoped and scheduled in advance.<span class="Apple-converted-space"> </span></li> </ul><div class="content-conclusion"><p><em>We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</em></p> <p><strong><em><u>EEO Statement </u></em></strong></p> <p><em>Juvare is deeply committed to building a diverse and inclusive team. We believe in equal opportunity for all applicants and encourage individuals from underrepresented groups in technology to apply. As an equal opportunity employer, we celebrate diversity and are committed to building and maintaining a diverse and inclusive workforce. All qualified applicants and employees will receive consideration for employment regardless of—and will be free from discrimination on account of—their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, citizenship status, age, disability, physical condition, developmental disability, genetic information, or any other category protected under applicable law.</em></p> <p><em>Any individuals with a disability requiring a reasonable accommodation to assist with their job search or application for employment should send an e-mail to </em><a href="mailto:human-resources@juvare.com"><em>human-resources@juvare.com</em></a><em>. The e-mail should include a description of the requested accommodation and the position you’re applying for or interested in.</em></p> <p><em> Affirmative Action: Juvare’s Affirmative Action Plan advances our principles of equal opportunity and supports that goal by enlarging our talent pool.</em></p> <p> </p></div>
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