Growth Marketing Specialist | Talent Marketplace at Lago

Worldwide

<p>Build Your Career with the HireLago Talent Marketplace!</p><p>We're building a marketplace where exceptional professionals get discovered by exceptional companies.</p><p>Be considered for full-time and part-time remote opportunities that match your skills and experience.</p><p>When you join our Talent Network, you'll have the opportunity to be assessed and vetted by our Recruitment Team. Become a HireLago Certified Professional, and showcase your profile to trusted employers worldwide.</p><p></p><p>GRAPHIC DESIGNER</p><p>Vertical: Marketing</p><p>Location: Remote - Philippines, Eastern Europe, and Latin America</p><p>USD Salary: Negotiable based on experience</p><p></p><p>The Growth Marketing Specialist is responsible for designing, executing, and iterating on data-driven growth experiments to acquire, activate, and retain customers across the funnel. This role sits at the intersection of marketing, analytics, and product, applying a test-and-learn approach to identify the highest-impact growth levers. The Growth Marketing Specialist is comfortable owning multiple channels simultaneously and uses data to prioritize efforts, validate hypotheses, and scale what works.</p><p></p><p>KEY RESPONSIBILITIES</p><ul><li>Develop and execute growth experiments across acquisition, activation, retention, and referral channels.</li><li>Identify, prioritize, and test growth hypotheses using structured frameworks (e.g., ICE, PIE scoring).</li><li>Manage and optimize performance marketing channels including paid social, paid search, email, and SEO.</li><li>Analyze funnel data to identify conversion bottlenecks and develop strategies to address them.</li><li>Own A/B testing programs across landing pages, ad creative, onboarding flows, and email sequences.</li><li>Collaborate with product, content, and creative teams to execute cross-functional growth initiatives.</li><li>Monitor and report on growth KPIs including CAC, LTV, retention rates, and funnel conversion metrics.</li><li>Build and maintain dashboards to track key growth metrics and experiment results.</li><li>Research and implement new growth channels, tools, and tactics.</li><li>Present experiment findings and growth insights to leadership with clear recommendations.</li></ul> <ul><li>2–4 years of bookkeeping experience.</li><li>Proficiency in accounting software (QuickBooks, Xero, or similar).</li><li>Strong understanding of double-entry bookkeeping principles and financial transaction recording.</li><li>Experience with bank reconciliations, AP/AR, and month-end close processes.</li><li>High attention to detail and commitment to accuracy.</li><li>Strong organizational skills with the ability to manage multiple accounts or clients simultaneously.</li><li>Proficiency in Excel or Google Sheets for financial data management.</li></ul><p></p><p>NICE TO HAVE</p><p></p><ul><li>Experience with growth in a SaaS, D2C, or ecommerce environment.</li><li>Familiarity with product-led growth (PLG) strategies.</li><li>Knowledge of SQL or basic data querying for self-serve analytics.</li><li>Experience with landing page tools (Unbounce, Webflow, or similar).</li><li>Background in CRO (Conversion Rate Optimization).</li><li>Experience building and analyzing customer lifecycle email programs.</li></ul> Why Join the HireLago Talent Marketplace?<ul><li> ✅ Become a Certified Professional through our vetting process. </li><li> ✅ Showcase your profile on the HireLago Talent Marketplace, trusted by growing startups, agencies, and established companies worldwide. </li><li> ✅ Gain access to exclusive remote opportunities before they're publicly advertised. </li><li> ✅ Get matched with roles that fit your skills, experience, schedule, and salary expectations. </li><li> ✅ Build long-term career opportunities through our growing global employer network. </li><li> ✅ 100% free for professionals, no placement fees, subscriptions, or hidden costs. </li></ul>