Senior Paid Social Manager at Lago

Worldwide

$2k - $5k

<p>Senior Paid Social Manager<br />Remote: Latin America. (Colombia; Central and South America)</p><p>Salary: $2,000-$5,000 USD Monthly</p><p>Schedule: Monday - Friday. 9AM - 5PM PST ( Full time - 40 hrs per week)</p><p>You'll work directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest. Accounts range from $50K to $700K+ a month in spend. You'll own the thinking and the hands-on work: structure, testing, analysis, and the recommendations that come out of it. This role is paid social only. Paid search and creative production are handled elsewhere.</p>What You'll Do<p>Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics</p><ul><li>Build and run account structures that consolidate signal instead of fragmenting it across hundreds of ad sets</li><li>Design creative and audience tests with a defined minimum spend per test, so every result is readable</li><li>Set up audience infrastructure, including customer lists, exclusions, and existing-customer spend controls</li><li>Build and maintain catalog and dynamic product ads across collections</li><li>Standardize attribution settings across campaigns and explain how window choices change reported results</li><li>Plan and read conversion lift studies, and translate incremental results into budget and target decisions</li><li>Write creative briefs from performance data and give clear feedback to client creative teams</li><li>Expand budgets onto TikTok, AppLovin, and Pinterest where the numbers support it</li><li>Report on business outcomes: Shopify revenue, MER, new customer acquisition, and contribution, not just platform ROAs</li></ul> <ul><li>4+ years managing paid social, including accounts spending $250K+ a month in the e-commerce space</li><li>Expert-level Meta Ads Manager skills, including Advantage+ sales campaigns, CBO vs ABO tradeoffs, cost and bid caps, and catalog ads</li><li>Hands-on campaign management experience on at least two of TikTok, AppLovin, and Pinterest</li><li>Working knowledge of the Conversions API, event match quality, and deduplication</li><li>A clear understanding of attribution windows, view-through credit, and why reported ROAS and incremental ROAS differ</li><li>Experience planning or interpreting conversion lift or geo holdout tests</li><li>Strong spreadsheet skills. You can pull raw breakdowns and build your own analysis.</li><li>Comfort presenting directly to founders and owners, including delivering findings they won't want to hear</li><li>Strong English speaking skills</li></ul>Nice to Have<ul><li>Agency experience across several brands at once</li></ul><ul><li>Shopify analytics experience</li><li>Experience with product feed tools such as DataFeedWatch</li><li>Background in jewelry, apparel, or supplements</li></ul> <ul><li> Remote Work: Work from anywhere—our team is global, and we value work-life balance. </li></ul><ul><li> Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us. </li></ul><ul><li> Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.</li></ul><p></p><p>As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.</p>