Manager, Marketing Operations at Nadia Care

Worldwide

$105k - $115k

About Us: The United States has the poorest maternal and birth outcomes of all developed countries with the underserved, Black, Brown, Indigenous communities disproportionately affected. Nadia Care is working to drastically change the experience of affected communities by reimagining how we deliver meaningful and compassionate care to expectant moms. Nadia Care’s mission is to improve pregnancy, birth and the postpartum journey for women and their families by reimagining how maternity care is delivered. Our team is focused on building trust-based engagement and wrap-around support for expectant moms at home, in person and virtually to ensure they have all the social support they need for a successful and joyful pregnancy journey. We help our members with care navigation, doula support, assistance with lactation, nutrition, housing, transportation and a wide range of other needs. We leverage technology to support our virtual engagement that allows us to meet all our moms where they are. We ensure that our members have trusted sources for support, resources, and information throughout their pregnancy, delivery and well into postpartum. Nadia Care does not replace the primary obstetrician or doctor’s relationships. Instead, we support expectant mothers with all other health-related social needs not typically available through their doctors’ offices. Our Values: Empathy is at the heart of everything we do. We must always center the experiences of the mothers and families we serve, as well as support and uplift one another. Collaboration is what makes us stronger. We achieve the greatest impact when we work together, share knowledge, and elevate each other’s strengths. Resilience reflects our ability to push through challenges, adapt in a fast-changing environment, and remain committed to our mission no matter the obstacles. The Role: Nadia Care is seeking a highly motivated and hands-on Marketing Operations Manager who will report directly to the VP of Marketing and Member Acquisition. You will sit at the heart of our revenue-generating efforts. You aren't just managing software; you are architecting the systems that allow us to scale the marketing and outreach function, making you a critical stakeholder in our long-term success. The Marketing Operations Manager will manage the marketing & outreach workflows, automations, and campaigns, to ensure both the funnel and the Outreach team’s productivity is continuously optimized. Travel Requirements: up to 2x per year Responsibilities: Marketing Automation & Campaign Management Design, build, and test complex automated workflows to support the member journey, such as lead outreach, winback campaigns, and event lead processing. Execute marketing campaigns with a focus on continuous improvement through ongoing optimizations and rigorous gap analysis. Oversee lead form management and routing to ensure seamless handoffs between marketing and sales/outreach teams. Identify gaps and drop-offs in the lead journey and deploy targeted interventions Design and execute A/B tests and continuous experimentation CRM Administration & Data Integrity Manage property and record hygiene within HubSpot to ensure data remains clean, segmented, and actionable. Build and maintain automated property updates to reduce manual data entry and improve reporting accuracy. Develop and implement field account management use cases to support the field team’s KPIs and standardize outreach to and nurturing of accounts Phone Outreach Operations & Tooling Serve as the technical lead for the phone system integration, managing phone number provisioning, Caller ID settings, IVRs, and voicemail configurations. Identity workflow optimizations to increase efficiency and enrollments per day Create and maintain custom Views for the Phone Outreach team to streamline their daily workflows and prioritize high-value tasks. Standardize operations by developing SOPs and comprehensive playbooks for both Phone and Field outreach teams to ensure consistency and scalability. Strategic Evaluation Continually evaluate Nadia Care’s current marketing and sales tech stack against organizational needs to identify inefficiencies. Research and recommend new technologies or process improvements that align with the long-term growth and scaling of Nadia Care. Qualifications: 3-5+ years of experience in D2C or B2B2C, preferably within the healthcare industry Bachelor’s degree in business, marketing, or related field Strong proficiency in HubSpot, including workflow and campaign management, integrations, and data governance Experience working with marketing automation tools like Hubspot, Braze, Iterable, Customer.io Proven experience in executing automated marketing campaigns and workflows across multiple channels, including but not limited to: sms, email, and direct mail Experience leveraging data analytics for decision-making Experience collaborating cross-functionally with marketing, sales, product, and data teams Comfortable navigating uncertainty, problem-solving in real time, and wearing multiple hats in a fast-moving environment. Committed to Nadia’s mission to improve maternal health outcomes for all communities, especially high-risk communities. Compensation range for this position is between $105K-115K. The exact amount will depend on years of direct, relevant experience. For full-time employees, we offer a comprehensive benefits package designed to support you both professionally and personally: Time Off That Works for You Recharge with annual paid holidays off. Salaried (Exempt) Employees: Enjoy unlimited time off after the 90-day probation period. Full-Time (Non-exempt) Employees: Receive three weeks of paid time off after the 90-day probation period. Comprehensive Health & Wellness Coverage Medical Insurance: Access top-tier healthcare, covering hospital, surgical, and prescription drug benefits. Coverage begins the first of the following month. Dental Insurance: Coverage for preventive care, as well as basic and major procedures. Vision Insurance: Coverage for routine eye exams and eyeglasses. Security & Future Planning Options Life Insurance: Financial protection for your beneficiaries. Disability Insurance: Short-term and long-term coverage in case of illness or injury. 401(k) Retirement Plan: Opportunity to save for the future. We’re building something great and want you to be part of it. If you're looking for a fast-paced, dynamic environment where your contributions make an impact, apply today! Please note that our recruitment team will only contact candidates via an official company email address ending in @nadiacare.com. Be cautious of scams; Nadia Care will never ask for financial information or payments at any stage of the hiring process.