Organic Growth Manager at OX Security

United States

<h3>Description</h3> <p>As the <strong>Organic Growth Manager</strong>, you will be responsible for building and scaling OX’s organic acquisition engine. You’ll own <strong>organic acquisition</strong> end-to-end: finding demand, creating/launching pages and content that win it, and running fast experiments across SEO + LLM discovery (ChatGPT / Perplexity / Gemini), community, and distribution. This is not a “keep the site healthy” role, it’s a <strong>growth role</strong> measured on pipeline impact.</p> <h3>Responsibilities</h3> <p><strong>What you’ll do:</strong></p><ul><li>Build an <strong>organic growth engine</strong>: keyword → angle → asset → distribution → links → conversion.</li><li>Run <strong>weekly experiments</strong> (programmatic SEO, new landing page formats, refreshes, internal linking, “topic clusters,” comparison pages, alternative pages, integration pages, templates, etc.).</li><li>Own <strong>AI SEO / LLM discovery</strong>: optimize content to be referenced in AI answers (structure, citations, entity coverage, FAQs, comparisons, definitions, “best practices,” etc.).</li><li>Turn product/research into <strong>high-leverage organic assets</strong> (benchmarks, data reports, vulnerability writeups, checklists, templates).</li><li>Drive <strong>distribution + link acquisition</strong> through partnerships, communities, founder/exec channels, newsletters, PR hooks, and “link-worthy” assets.</li><li>Build and maintain the <strong>organic roadmap</strong> (opportunity sizing, prioritization, velocity).</li><li>Collaborate closely with PMM/content/design/devrel to ship assets fast and iterate.</li><li>Instrument performance: dashboards, cohort analysis, conversion tracking, assisted pipeline.</li></ul><p><strong>What success looks like:</strong></p><ul><li>Organic traffic growth to <strong>ICP pages</strong> (not vanity traffic).</li><li>Increase in <strong>qualified demo/signups</strong> and <strong>pipeline influenced by organic</strong>.</li><li>More rankings for <strong>high-intent categories</strong> (alternatives, comparisons, “best X for Y”, templates).</li><li>Increased visibility / citations in <strong>LLM answers</strong> for your core categories.</li></ul><p>Faster content velocity + measurable lift from experiments.</p> <h3>Requirements</h3> <p><strong>What we’re looking for:</strong></p><ul><li>4–6 years in organic growth / SEO / content-led growth for B2B SaaS (bonus: security/devtools).</li><li>Proven ability to ship <strong>growth experiments</strong> and explain results with clarity.</li><li>Strong content instincts: positioning, narrative, and “what will earn clicks + trust.”</li><li>Comfort with lightweight technical concepts (indexing, CWV basics, schema, internal linking) — but you <strong>don’t need to be an engineer</strong>.</li><li>High ownership + speed: you can go from idea → live test → learn in days, not weeks.</li><li>Data literacy (GA4/Search Console/Ahrefs or similar + basic attribution thinking).</li></ul><p><strong>Nice to have:</strong></p><ul><li>Programmatic SEO experience (templates, scalable page systems).</li><li>Experience with AI search/LLM optimization strategies.</li><li>Cybersecurity/AppSec vocabulary and buyer journey familiarity.</li><li>Community distribution (Reddit, Hacker News, LinkedIn, Slack communities).</li></ul><p><br/></p>