Senior Demand Marketing Manager at Panorama Education
United States
$110.5k - $162.5k
About the Role<p>The Senior Demand Generation Marketing Manager owns the strategic direction, planning, and performance of integrated growth initiatives that drive new customer acquisition and expansion within existing accounts.</p><p>This role operates as a senior individual contributor with end-to-end ownership of pipeline-driving programs. You will translate company revenue targets into scalable campaign strategies, oversee cross-functional execution, and deliver measurable business impact. This role requires both strategic thinking and operational rigor, with clear accountability for pipeline performance.</p>What You’ll DoLead Demand Generation Strategy & Planning<ul><li>Develop and execute multi-quarter growth strategies aligned to company revenue goals.</li><li>Own acquisition and expansion campaign planning across Panorama’s core solutions.</li><li>Partner with Marketing Ops and RevOps to establish pipeline targets and forecasting models.</li><li>Define audience strategy, frameworks, and channel investment priorities.</li><li>Build scalable campaign playbooks that can be replicated across product lines.</li></ul>Drive Integrated Campaign Execution<ul><li>Serve as the strategic lead across cross-channel growth initiatives.</li><li>Align paid media, field marketing, lifecycle marketing, content, and sales enablement efforts into cohesive campaigns.</li><li>Ensure full-funnel alignment from awareness through opportunity creation and expansion.</li><li>Oversee campaign timelines, performance tracking, and optimization plans.</li></ul>Expansion & Account Growth Leadership<ul><li>Design and lead programs to drive cross-sell and upsell within existing districts.</li><li>Partner with Sales and Customer Success leadership to align growth initiatives to renewal cycles and strategic account plans.</li><li>Develop scalable account-based growth approaches for priority segments.</li></ul>Performance Ownership & Optimization<ul><li>Own pipeline and revenue contribution across growth initiatives.</li><li>Establish structured experimentation frameworks to improve conversion rates and efficiency.</li><li>Analyze performance trends and proactively recommend investment shifts.</li><li>Present performance insights and strategic recommendations to marketing leadership.</li></ul>Leadership & Influence<ul><li>Set standards for campaign planning, reporting, and performance rigor.</li><li>Influence cross-functional stakeholders through data-driven recommendations.</li><li>May mentor or guide more junior team members, even without formal people management.</li></ul>What Success Looks Like<ul><li>Growth programs consistently meet or exceed pipeline and revenue targets.</li><li>Clear forecasting accuracy and performance visibility.</li><li>Increased expansion revenue from existing accounts.</li><li>Scalable campaign frameworks that improve efficiency over time.</li><li>Strong cross-functional alignment with Sales and Customer Success.</li></ul> <ul><li>5-8+ years of experience in growth marketing, demand generation, or campaign leadership within a B2B SaaS environment.</li><li>Proven experience driving measurable pipeline and revenue outcomes.</li><li>Experience building and scaling integrated, multi-channel B2B campaigns.</li><li>Strong analytical and forecasting capabilities.</li><li>Experience partnering closely with Sales and Revenue Operations.</li><li>Ability to influence without authority and lead cross-functional initiatives.</li><li>Experience in SaaS, B2B, or education/edtech preferred.</li></ul> <p>Base Salary: The base salary range for this position is $110,500-$162,500. Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits</p><p>Some of the additional benefits offered are:</p><ul><ul><li>401K with an employer match</li><li>Health, dental, vision, life insurance, and short-term and long-term disability coverage. </li><li>Flexible spending account for health care and dependent care</li><li>Wellness Reimbursement</li><li>Work from Home Reimbursement</li><li>Flexible vacation policy</li><li>Parental leave program</li><li>Company Issued Laptop</li></ul></ul>
Apply Now
