Is the VP, Lifecyle & Growth Marketing position at ParentSquare fully remote?

Yes, this VP, Lifecyle & Growth Marketing position at ParentSquare is a remote position. The role is available for candidates in United States.

Is this a full-time or part-time VP, Lifecyle & Growth Marketing role?

This is a full-time VP, Lifecyle & Growth Marketing position at ParentSquare.

What benefits does ParentSquare offer for this position?

ParentSquare offers the following benefits: Health Insurance, Parental Leave, Stock Options, Pay in Crypto.

What is the salary range for the VP, Lifecyle & Growth Marketing position?

The salary range for this VP, Lifecyle & Growth Marketing role is $210k - $260k.

How do I apply for the VP, Lifecyle & Growth Marketing position at ParentSquare?

You can apply for this VP, Lifecyle & Growth Marketing position by clicking the "Apply Now" button on this page, which will take you to ParentSquare's application portal.

VP, Lifecyle & Growth Marketing at ParentSquare

United States

$210k - $260k

<div><body>Who we’re looking for:ParentSquare is seeking a VP, Growth & Lifecycle Marketing to ParentSquare's audience growth engine — connecting content, community, customer lifecycle, advocacy, and demand generation into one system that drives adoption, expansion, and long-term customer value. Reporting to the CMO, you'll directly manage Demand Gen, Email, Pendo, Webinars, and Events, and partner closely with Product Marketing, Customer Success, and Sales on shared growth motions.This role will include:Audience Growth & Content:Develop ParentSquare's audience growth strategy across prospects, customers, advocates, and influencersPartner with Communications on an integrated content planEstablish audience engagement metrics and measurement frameworksBuild top-of-funnel and mid-funnel education programs with broader teams, including buyer enablement for products with multiple decision-makersLifecycle & Expansion:Design lifecycle journeys from prospect to sales handoff, to implementation, to customer success, and back to upsell, renewal, and advocacyEstablish governance, segmentation, and communication standards across Marketing, Product, Customer Success, and SalesSupport expansion motions for Attendance Plus, Payments, Smart Sites, and future offeringsDemand & Revenue:Lead Demand Generation, Email Marketing, and Events to improve pipeline efficiency and channel performanceOwn event strategy across virtual and in-person programs, making sure they carry our campaigns and stories to the right audiencesLeadership & Partnership:Lead and grow a team of managers and specialists across Demand Gen, Email, Pendo, Webinars, and EventsPartner with RevOps and Marketing Analytics to keep targeting, timing, and messaging sharp, and to keep learning from the dataPartner with Legal and Security to keep our marketing aligned with the safety and privacy standards our K-12 audience requiresRepresent Marketing on the company leadership council as the function's only VP — a key seat for cross-functional alignmentOur ideal candidate will have the following:12+ years in growth, lifecycle, or demand generation marketing, including several years in a senior leadership role; SaaS experience required and Edtech experience a strong plus Proven experience building or scaling an audience growth engine with multiple productsPeople leadership experience managing managers; you've led a team of 5+ across multiple disciplinesA track record of measurable pipeline and revenue contribution from owned and organic channels, and fluency with the KPIs that prove itExperience running or overseeing event marketing (virtual and in-person) as part of a broader growth strategyComfortable operating at both strategic and hands-on levels — you can set the vision and still dig into a campaign or lifecycle journey when it mattersExperience working in a regulated or privacy-sensitive environmentFluent with modern growth technology: HubSpot, Pendo, Zoom Webinar tools, Asana, and moreTrack record and examples of using AI to scale content, targeting, and measurement Most importantly, you’re someone who shares in our passion for improving the lives of students through communication. The perks of working for us are great! You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:Employer-paid health insurance (including dependent coverage)An employer-matched 401K retirement savings program from day 1 Paid Parental LeaveStock optionsHealth + wellness reimbursementsPTO that increases each year15 paid holidays, including your birthday! As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive. We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to maintaining a drug-free workplace in compliance with applicable state laws. The salary range for this role will be $210,000- $260,000, DOE. </body></div>

Apply Now

Remote Opportunity

VP, Lifecyle & Growth Marketing

Join ParentSquare as a staff professional working remotely from United States. Explore the role, benefits, and apply in one place.

VP, Lifecyle & Growth Marketing

ParentSquare

Full Time

$210k - $260k

5 hours ago

Who we’re looking for: ParentSquare is seeking a VP, Growth & Lifecycle Marketing to ParentSquare's audience growth engine — connecting content, community, customer lifecycle, advocacy, and demand generation into one system that drives adoption, expansion, and long-term customer value.

United States

Marketing

Staff

Growth Marketing

Lifecycle Marketing

Demand Generation

+5 more

Job Description

Who we’re looking for:

ParentSquare is seeking a VP, Growth & Lifecycle Marketing to ParentSquare's audience growth engine — connecting content, community, customer lifecycle, advocacy, and demand generation into one system that drives adoption, expansion, and long-term customer value. Reporting to the CMO, you'll directly manage Demand Gen, Email, Pendo, Webinars, and Events, and partner closely with Product Marketing, Customer Success, and Sales on shared growth motions.

This role will include:

Audience Growth & Content:

Develop ParentSquare's audience growth strategy across prospects, customers, advocates, and influencers

Partner with Communications on an integrated content plan

Establish audience engagement metrics and measurement frameworks

Build top-of-funnel and mid-funnel education programs with broader teams, including buyer enablement for products with multiple decision-makers

Lifecycle & Expansion:

Design lifecycle journeys from prospect to sales handoff, to implementation, to customer success, and back to upsell, renewal, and advocacy

Establish governance, segmentation, and communication standards across Marketing, Product, Customer Success, and Sales

Support expansion motions for Attendance Plus, Payments, Smart Sites, and future offerings

Demand & Revenue:

Lead Demand Generation, Email Marketing, and Events to improve pipeline efficiency and channel performance

Own event strategy across virtual and in-person programs, making sure they carry our campaigns and stories to the right audiences

Leadership & Partnership:

Lead and grow a team of managers and specialists across Demand Gen, Email, Pendo, Webinars, and Events

Partner with RevOps and Marketing Analytics to keep targeting, timing, and messaging sharp, and to keep learning from the data

Partner with Legal and Security to keep our marketing aligned with the safety and privacy standards our K-12 audience requires

Represent Marketing on the company leadership council as the function's only VP — a key seat for cross-functional alignment

Our ideal candidate will have the following:

12+ years in growth, lifecycle, or demand generation marketing, including several years in a senior leadership role; SaaS experience required and Edtech experience a strong plus

Proven experience building or scaling an audience growth engine with multiple products

People leadership experience managing managers; you've led a team of 5+ across multiple disciplines

A track record of measurable pipeline and revenue contribution from owned and organic channels, and fluency with the KPIs that prove it

Experience running or overseeing event marketing (virtual and in-person) as part of a broader growth strategy

Comfortable operating at both strategic and hands-on levels — you can set the vision and still dig into a campaign or lifecycle journey when it matters

Experience working in a regulated or privacy-sensitive environment

Fluent with modern growth technology: HubSpot, Pendo, Zoom Webinar tools, Asana, and more

Track record and examples of using AI to scale content, targeting, and measurement

Most importantly, you’re someone who shares in our passion for improving the lives of students through communication.

The perks of working for us are great!

You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

Employer-paid health insurance (including dependent coverage)

An employer-matched 401K retirement savings program from day 1

Paid Parental Leave

Stock options

Health + wellness reimbursements

PTO that increases each year

15 paid holidays, including your birthday!

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.

We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to maintaining a drug-free workplace in compliance with applicable state laws.

The salary range for this role will be $210,000- $260,000, DOE.

Benefits

Health Insurance
Parental Leave
Stock Options
Pay in Crypto

Skills

Growth Marketing

Lifecycle Marketing

Demand Generation

SaaS

EdTech

Audience Growth

Email Marketing

Event Marketing

Ready to Apply?

Join ParentSquare today

Salary Range

$210k - $260k

Posted 5 hours ago

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