B2C Panel Marketing Analyst at Pulse Labs AI, Inc.

Mexico

Panel Marketing Analyst — Remote Pulse Labs, backed by Google and Amazon, is a leading UX research firm at the forefront of product development. Our mission is to deliver insightful, actionable feedback across every stage of the product lifecycle — from conception through launch and beyond — empowering top tech companies to build groundbreaking products across mobile, smart home, wearables, and automotive. We're looking for a driven, detail-oriented Senior Marketing Analyst to join our Marketing Team. If you thrive in a fast-paced environment, love solving complex problems, and are passionate about building and optimizing marketing strategies, this role is for you. You'll play a pivotal role in recruiting study participants based on niche client requirements, growing our panelist community, quantifying results, and championing a "test and learn" mindset. We're looking for a motivated self-starter who identifies gaps and builds solutions, working cross-functionally to understand study requirements and target audiences. Key Responsibilities Develop and execute best-in-class participant acquisition strategies across owned and paid channels — both for growing our overall panelist database and for recruiting to niche study specifications outlined by clients. Track and analyze performance and spend by channel for each study, maintaining strict budget adherence and adjusting strategies as needed to hit recruitment goals. Leverage A/B testing to optimize campaigns in-flight and apply learnings to inform future approaches. Build long-term panel growth and maintenance strategies. Qualify respondents into study participants using a variety of methods to ensure client requirements are met, and onboard participants with clear, thorough instructions. Drive panelist community communications — including email, help content, and social media — both during active studies and on an ongoing basis. Partner with product and engineering teams to continuously improve panelist recruiting, onboarding flows, and overall participant experience. Identify and recommend automation opportunities to streamline existing processes. Process and track participant incentives by type for each study. Basic Qualifications Bachelor's degree in Marketing, Communications, or a related field. 3–5 years of experience in recruitment, marketing, or social media marketing. Experience working within a marketing automation platform (e.g. HubSpot, Pardot, Marketing Cloud). Proficiency managing social media campaigns, email marketing, and other digital channels. Experience advertising across organic and paid channels. Strong analytical skills with the ability to measure and report on campaign performance. Excellent written and verbal communication skills. Strong attention to detail and problem-solving ability. Ability to work independently and collaboratively as part of a team. Proficiency with Google Suite or Microsoft Office Suite. Preferred Qualifications Demonstrated ability to self-motivate and follow projects through to completion. Comfortable working in a fast-changing, often ambiguous environment. Experience recruiting participants for events or research studies. Familiarity with Canva, Figma, or other graphic design tools. Experience using analytics platforms to track and optimize marketing campaign effectiveness. Background supporting UX research, market research, or working alongside technical teams.