E-commerce Klaviyo Marketing and Campaign Manager at Restaurant Supply
Worldwide
<h2><strong>E-commerce Klaviyo Marketing and Campaign Manager</strong></h2> <p><strong>Company:</strong> Restaurant Supply<br><strong>Location:</strong> Philippines (Remote)<br><strong>Reports to:</strong> Growth / E-commerce Leadership</p> <h2><strong>About the Role</strong></h2> <p>We are looking for a highly driven <strong>E-commerce Klaviyo Marketing and Campaign Manager</strong> to own and scale our Klaviyo email and SMS program. This role is fully accountable for strategy, execution, testing, and revenue performance.</p> <p>Your primary mission is to <strong>drive $15M in attributable revenue within 12–18 months</strong> through email and SMS, while building a best-in-class lifecycle program that sustainably contributes <strong>30–40% of total e-commerce revenue</strong>. This is a hands-on, outcome-focused role for someone who thrives on ownership, data, and measurable impact.</p> <h2><strong>Key Responsibilities</strong></h2> <ul> <li> <p>Own the Klaviyo email and SMS program end-to-end, including strategy, segmentation, creative briefs, deployment, optimization, and reporting.</p> </li> <li> <p>Build, optimize, and scale automated lifecycle flows such as welcome, browse abandon, cart abandon, post-purchase, win-back, replenishment, and retention programs.</p> </li> <li> <p>Drive revenue growth through disciplined experimentation, running <strong>at least two A/B tests per week</strong> across subject lines, content, cadence, offers, and audiences.</p> </li> <li> <p>Monitor and protect deliverability, list health, sender reputation, and consent compliance, especially during peak promotional periods.</p> </li> <li> <p>Translate e-commerce, CRM, and customer data into precise targeting and trusted performance reporting aligned with finance and leadership.</p> </li> <li> <p>Partner closely with creative, merchandising, and engineering teams to ensure campaigns are aligned, timely, and conversion-focused.</p> </li> <li> <p>Present clear performance insights and recommendations through dashboards, weekly reporting, and quarterly business reviews.</p> </li> </ul> <h2> </h2> <h2><strong>Must-Have Qualifications</strong></h2> <ul> <li> <p><strong>5+ years of hands-on e-commerce email and SMS experience</strong>, with Klaviyo as the primary ESP.</p> </li> <li> <p>Proven ownership of programs generating <strong>$5M+ in annual attributable revenue</strong>, with clear methodology and results.</p> </li> <li> <p>Deep understanding of deliverability, authentication, and compliance (DMARC, SPF, DKIM, TCPA, CAN-SPAM).</p> </li> <li> <p>Strong analytical skills, including GA4, attribution modeling, revenue per recipient, LTV, and cohort analysis.</p> </li> <li> <p>Proficiency in Excel and comfort with SQL basics.</p> </li> <li> <p>Working knowledge of HTML and CSS for email, including dynamic content and conditional logic in Klaviyo.</p> </li> <li> <p>Solid experience with Shopify or similar e-commerce platforms and customer data layers.</p> </li> </ul> <p><br><strong>What Success Looks Like</strong></p> <ul> <li> <p>Scaling a Klaviyo program from under $5M to <strong>$10M+ in annual revenue within 12 months</strong>.</p> </li> <li> <p>Building lifecycle flows that contribute <strong>50% or more of total email/SMS revenue</strong> with strong margins.</p> </li> <li> <p>Maintaining <strong>98%+ inbox placement</strong> while reducing unsubscribe and spam complaint rates.</p> </li> <li> <p>Driving meaningful list growth, adding <strong>100,000+ qualified subscribers in a year</strong>.</p> </li> <li> <p>Clearly tying experiments and lifecycle improvements to financial impact in executive-facing reviews.</p> </li> </ul> <p><br><strong>Ideal Personality & Work Style</strong></p> <ul> <li> <p>Strong owner mindset with full accountability for results.</p> </li> <li> <p>Highly analytical, data-driven, and action-oriented.</p> </li> <li> <p>Clear communicator and collaborative partner across teams.</p> </li> <li> <p>Customer-centric, curious, and comfortable testing, learning, and iterating.</p> </li> <li> <p>Calm, organized, and decisive during high-volume and peak sales periods.</p> </li> </ul> <h2><strong>Nice to Have</strong></h2> <ul> <li> <p>Advanced software development or machine learning experience.</p> </li> <li> <p>Heavy paid media background without lifecycle ownership.</p> </li> <li> <p>Awards or certifications without proven revenue impact.</p> </li> </ul> <p> </p>
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