Associate, Paid Search Media at RKD Group, Inc.

Mid

Budget Pacing

Paid Search Management

Google Ad Grant Management

+5 more

Job Description

Associate, Paid Search Media

RKD Group is a leading direct response marketing and advertising agency dedicated to serving nonprofits. Headquartered in Dallas, Texas, we are a remote-first company that has helped hundreds of nonprofits raise billions of dollars to drive meaningful impact.

At RKD Group, we are partnering with some of the most impactful organizations in the country. Joining our Digital Media team means you’ll play a critical role in campaigns that raise funds, drive engagement, and make a difference for causes that matter.

The Associate, Paid Search Media is responsible for supporting the Search Team by conducting trainings, answering search-related questions, and writing guides, while managing their own account load. 

Job Summary

The Digital Media team is the driving force behind RKD Group’s digital campaign delivery. We ensure projects move seamlessly from plan to production to launch by aligning timelines, organizing workflows, and keeping deliverables on track.

As the bridge between Strategy, Creative, Tech, Media, and Account Management, we make sure every team has what they need to bring campaigns to life. Our focus is on execution—we work behind the scenes (not directly with clients) to keep campaigns moving efficiently, accurately, and on time.

If you’re detail-oriented and thrive on organization then this role puts you at the center of making impactful digital campaigns happen for nonprofits across the country.

Key Responsibilities:

Paid Search Management  

The Associate will manage paid search accounts at a minimum of once each week: 

Writing and testing text ads 
Writing and testing ad extensions 
Adjusting bids to optimize for CPA 
Reviewing and pacing budget against media plans 
Selecting new keywords to target qualified traffic 
Selecting new negative keywords to exclude unqualified traffic 
Performing regular quality checks on conversion tracking 
Build and manage new paid campaigns delivered through Workfront.

Google Ad Grant Management

The Associate will manage Google Ad Grants a minimum of once every two weeks: 

Writing and testing text ads

Writing and testing ad extensions

Selecting new keywords to target qualified traffic

Selecting new negative keywords to exclude unqualified traffic

Performing regular quality checks on conversion tracking 
Build and manage new campaigns delivered through Workfront.

Search Trainings & Writing Guides

The Associate is also responsible writing/updating guides on best practices for the Search Team to follow. The Associate will provide trainings to new and current Search Coordinators while acting as a mentor. They are responsible for creating an onboarding schedule for new Search Coordinators to include: 

Managing Paid and Grant accounts 
Using Google Ads Editor 
Conversion Tracking 
RKD best practices for organizing files 
Account performance reporting

Monthly Reporting

The Associate, Paid Search Media, will provide monthly insights on Paid and Grant account performance which is then shared with the client. 

 Conversion Tracking for Clients

The Associate will ensure that conversion tracking is set up properly across all their Paid Google, Paid Bing, and Google Grant accounts. Standard conversion tracking responsibilities include: 

Creating conversion actions within the search platforms for various variables to track. 
Creating tasks to send to our Tech Team to properly set up Google Tag triggers. 
Performing test transactions within GTM to ensure all media tags are firing properly. 
Monitoring conversions within the search platforms to ensure that tracking is working properly.

Assist with Client Onboarding

The Associate will assist the Digital Media Supervisor with onboarding new clients that will run ads on Google or Bing. Standard onboarding responsibilities include: 

Ensuring that GTM is installed on their domain and donation forms. 
Ensuring that we have access to their GTM. 
Creating their Paid Google & Bing accounts if needed. 
Ensuring that we have access to their Google Grant Account.

Qualifications & Skills:

Bachelor’s degree preferred
Advanced proficiency in Microsoft Office suite, including Excel, Word, and PowerPoint, along with experience in collaborative tools like Workfront and MS Teams
2+ years of direct response fundraising is preferred specializing in Google Grant & Paid Search (AdWords & Bing) with expertise in Conversion Tracking via Google Tag Manager
Experience with national brand accounts, for-profit and non-profit sectors is a plus
Demonstrated expertise in concept and campaign development for successful fundraising strategies is a plus
Knowledgeable about paid search platforms, industry trends, and direct response marketing best practices
Proven ability to leverage new technologies for operational efficiency and campaign effectiveness
Thrive in challenging, fast-paced environments, showcasing adaptability, creativity, and problem-solving skills

Location: Remote

Pay Range expected for the position: $55,000-$62,000 annually.

The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate.

RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.

RKD Group is an Equal Employment Opportunity employer.

No sponsorships available for this position.

Requirements

Conduct trainings for the Search Team
Answer search-related questions
Write guides on best practices for the Search Team
Manage paid search accounts
Write and test text ads
Adjust bids to optimize for CPA
Review and pace budget against media plans
Perform regular quality checks on conversion tracking

Skills

Budget Pacing

Paid Search Management

Google Ad Grant Management

Text Ads Writing

Ad Extensions Writing

Bid Adjustment

Keyword Selection

Negative Keyword Selection

Ready to Apply?

Join RKD Group, Inc. today

Salary Range

$55k - $62k

Posted 6 months ago

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