Google Digital Strategist + Buyer at RR Digital

United States

A Quick Note Before You Apply<p>Candidates must be based in the United States and authorized to work without sponsorship.</p><p></p>About RR Digital<p>RR Digital is a fast-growing digital marketing agency helping law firms grow through innovative marketing strategies, data-driven decision-making, and operational excellence.</p><p>We partner with ambitious law firms across the country to drive measurable business growth through paid media, SEO, web development, and marketing technology. Our team values ownership, continuous improvement, collaboration, and a results-first mindset.</p><p>We’re building a team of talented professionals who enjoy solving complex problems, moving quickly, and making a meaningful impact for our clients.</p><p></p>About the Role<p>As a Digital Marketing Strategist, you will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns holistically across paid search and paid social channels.</p><p>Your core focus will be on driving high-intent lead generation via Paid Search (Google Ads &amp; Local Service Ads), while also building, managing, and scaling Paid Social campaigns (primarily Meta Ads).</p><p>You’ll work closely with our Paid Advertising team to develop omni-channel media plans, identify high-converting keywords and target audiences, allocate budgets, monitor performance, and uncover optimization opportunities that drive bottom-line results for our law firm clients.</p><p>This is a highly hands-on role for someone who thrives on diving into complex campaign structures, mastering search intent, and taking full ownership of media performance.</p><p><br /><br /><br /></p>What You’ll Do<ul><li>PPC &amp; Search Strategy (Primary Focus): Build, manage, and optimize Google Ads (Search, Performance Max, Local Services Ads, Demand Gen, YouTube) tailored for high-intent legal lead generation.</li><li>Paid Social Strategy: Build, manage, and scale paid social campaigns primarily across Meta (Facebook &amp; Instagram), with opportunities to expand onto platforms like LinkedIn, TikTok, or Reddit.</li><li>Omni-Channel Execution: Develop holistic paid media strategies based on client goals, ensuring paid search and paid social work together to maximize full-funnel performance.</li><li>Continuous Optimization: Perform daily monitoring and hands-on optimization across search terms, negative keywords, bidding strategies (tCPA, tROAS), audience targeting, creative assets, and ad copy.</li><li>Data Analysis &amp; Performance Tracking: Analyze key performance metrics including CPL, CPA, conversion rates, impression share, Quality Score, and lead quality to scale accounts efficiently.</li><li>Testing &amp; Experimentation: Execute continuous A/B testing across search copy, ad extensions, audience segments, creative assets, and landing page experiences.</li><li>Technical Setup: Troubleshoot tracking, attribution, conversion actions, Google Tag Manager (GTM), GA4, Google Ads tags, and Meta pixels.</li><li>Reporting &amp; Stakeholder Communication: Maintain accurate campaign setup, budget management, and reporting processes. Present performance insights, strategies, and clear updates to internal teams and clients.</li></ul> RequirementsRequired Qualifications<ul><li>5+ years of experience managing performance-driven paid media campaigns, with a strong, proven track record in Google Ads (Search/PPC). </li><li>Deep, hands-on experience with Google Ads Manager, Google Analytics 4 (GA4), and Meta Ads Manager.</li><li>Proven experience scaling lead generation campaigns while maintaining efficiency and ROI targets.</li><li>Technical proficiency with campaign attribution, conversion tracking, GTM, and performance reporting platforms (e.g., Looker Studio, Domo, Tableau, or Power BI).</li><li>Mastery of search engine marketing (SEM) fundamentals: match types, negative keyword strategies, Quality Score optimization, and automated bidding strategies.</li><li>Strong understanding of performance marketing, lead generation, and multi-touch user journeys.</li><li>Strong analytical, organizational, and problem-solving skills with excellent attention to detail.</li><li>Ability to work independently, manage multiple client accounts, and take ownership of performance.</li></ul>Preferred Qualifications<ul><li>Experience managing paid search and paid social campaigns for the legal vertical is a significant plus</li><li>Experience marketing legal services or working within highly regulated, competitive industries with high CPCs.</li><li>Agency experience managing multiple client accounts simultaneously.</li><li>Google Ads and Meta Paid Ads Certifications</li><li>Experience with Google Local Service Ads</li></ul>Who You Are<ul><li>A PPC Specialist at Heart: You love keyword research, bid strategies, and tweaking search campaigns to squeeze out maximum ROI.</li><li>A Holistic Marketer: You understand how Paid Search and Paid Social complement each other in a client's growth strategy.</li><li>Data-Driven &amp; Analytical: You don't guess—you let data drive your optimizations, bid changes, and scaling strategies.</li><li>Self-Motivated Leader: You take proactive initiative, troubleshoot tracking or performance drops independently, and bring solutions to the table.</li><li>Clear Communicator: You can explain technical PPC/Social metrics and strategic trade-offs to clients clearly and confidently.</li></ul>What Success Looks Like<ul><li>Search and social campaigns are launched accurately, structured cleanly, and hit KPIs on schedule.</li><li>Google Ads accounts demonstrate steady improvement in lead quality, Quality Score, and cost-per-acquisition (CPA).</li><li>Cross-channel opportunities for client growth and account scaling are proactively identified and executed.</li><li>Tracking, conversion setup, and reporting are accurate, reliable, and actionable.</li><li>Clients receive measurable business growth, clear updates, and high transparency into campaign performance.</li></ul> <ul><li>401(k): Match 100% of employee contributions up to 4%</li><li>Unlimited Manager-Approved Paid Time Off</li><li>Health Insurance: Aetna PPO &amp; EPO options (Subsidized $300 per month)</li><li>Dental &amp; Vision Insurance: Guardian</li><li>Company-provided MacBook</li><li>Fully Remote</li></ul><p></p>Work Authorization<p>Candidates must be authorized to work in the United States without current or future sponsorship requirements. At this time, RR Digital is unable to provide visa sponsorship or employment-based immigration support for this role.</p>