Sr. Marketing Program Manager (Remote US) at Splice
United States
$127.362k - $159.203k
<div class="content-intro"><p><strong>WHO WE ARE: </strong></p> <p>Splice is a creative platform for people who make music. Serious producers choose Splice Sounds to bring their ideas to life. A subscription to Splice inspires and accelerates creative success for digital music creators with an industry-leading catalog of sounds and samples and an expanding AI stack. With a rent-to-own marketplace of DAWs and plugins, the Splice experience seamlessly integrates into any music production workflow, regardless of DAW (Digital Audio Workstation). Via Splice, an unparalleled team of sound designers and sample creators are fueling the success of a growing global community of chart-topping producers, students, and DIY creators.</p> <p><strong>HOW WE WORK: </strong></p> <p>At Splice, DISCO is a rallying cry for collaboration, accountability, and unity within our organization; Direct, Inclusive, Splice Together, Creator Centric, and Optimistic. Our shared success depends on our ability to support one another, work well together, and communicate directly. By embracing flexibility and a unified approach, we can navigate anything that’s thrown at us. <br><br>Splice embraces a culture of remote work. You’ll see your colleagues showing up from across the US and the UK. In order to keep us working well as a team, we have regular communication, including Town Halls, departmental all-hands and get-togethers. <br><br>When you join Splice, you join a network of colleagues, peers, and collaborators. Are you ready?</p></div><p><strong>JOB TITLE: Sr. Marketing Program Manager</strong></p> <p><strong>LOCATION: </strong><em>Remote US </em></p> <p><em><br></em><strong>THE ROLE:</strong><strong><em> </em></strong>We’re looking for a strategic and highly operational Senior Program Manager, Marketing to power the next stage of growth for our marketing organization. This role will serve as the connective tissue across Growth, Product Marketing, Partnerships, Brand/Creative, and cross-functional partners including Product, Audio Development Finance and Data. <br>You will build the systems, processes, planning frameworks, and performance infrastructure that enable a 20+ person marketing team to execute with clarity, speed, and measurable impact against our marketing vision and KRs. This is a high-visibility role for someone who thrives at the intersection of strategy and execution.</p> <p><strong>WHAT YOU’LL DO: </strong></p> <p><strong>Marketing Strategy & Planning</strong></p> <ul> <li>Lead annual and quarterly marketing project planning processes, aligning Growth, Product Marketing, and Brand priorities to company objectives.</li> <li>Translate operating plans into execution, working with teams against measurable marketing KRs.</li> <li>Build and maintain a unified marketing roadmap with clear owners, timelines, accountability and KR momentum.</li> <li>Ruthlessly prioritize and maintain focus on most important projects to drive outcomes over output. </li> </ul> <p><strong>Go-To-Market Program Management</strong></p> <ul> <li>Own the marketing launch calendar and cross-functional GTM execution framework.</li> <li>Partner with Product Marketing to translate GTM strategy into coordinated execution across Brand, Growth, Partnerships, and Product teams.</li> <li>Track launch readiness across stakeholders and ensure milestones are met across marketing functions</li> <li>Facilitate cross-team launch reviews and retrospectives to improve execution over time.</li> </ul> <p><strong>Operational Excellence & Process Design</strong></p> <ul> <li>Design and optimize marketing workflows, intake processes, sprint planning, and campaign execution frameworks, across both sides of the marketing house - growth and brand.</li> <li>Implement scalable project management systems that increase velocity while reducing friction.</li> <li>Establish documentation standards, playbooks, and operational best practices and help streamline communications and workflows.</li> </ul> <p><strong>Performance & Analytics Infrastructure</strong></p> <ul> <li>Partner with Data and Product Growth teams to define shared reporting frameworks and shared performance dashboards.</li> <li>Ensure consistent attribution models and KR definitions across channels and initiatives, and help socialize these cross-functionally.</li> <li>Drive weekly/monthly standups and/or performance reviews, and turn insights into action plans.</li> </ul> <p><strong>Cross-Functional Leadership</strong></p> <ul> <li>Act as the primary liaison between Marketing and Product Marketing, Finance, and Data teams.</li> <li>Bring product management rigor into marketing execution (roadmaps, prioritization, tradeoff analysis).</li> <li><br>Support go-to-market planning for new product launches and major feature releases in conjunction with Product Marketing</li> </ul> <p><strong>Budget & Resource Management</strong></p> <ul> <li>Own aspects of marketing budget tracking, forecasting, and ROI analysis.</li> <li>Partner with marketing leads on tools, tech, vendor planning and management.</li> <li>Optimize resource allocation across brand, growth, and product marketing initiatives.</li> </ul> <p><strong>Team Enablement & Scaling</strong></p> <ul> <li>Identify operational gaps and proactively solve them before they become blockers.</li> <li>Coach marketing leads on prioritization and program management best practices.</li> <li>Build scalable systems that support rapid program and team growth.<br><br></li> </ul> <h2><strong>JOB REQUIREMENTS</strong></h2> <ul> <li>7–10+ years of experience in Marketing Operations, Program Management, Growth (or Brand) Operations, or similar strategic marketing role.</li> <li>Experience supporting or leading marketing in a high-growth, B2C or product-led technology company.</li> <li>Deep understanding of growth marketing principles (acquisition, retention, lifecycle, experimentation frameworks).</li> <li>Strong fluency in product marketing and go-to-market strategy.</li> <li>Working knowledge of product management frameworks (roadmapping, prioritization, agile methodologies) and AI marketing tools for greater speed and efficiency.</li> <li>Experience partnering with Brand/Creative teams and understanding creative production workflows.</li> <li>Demonstrated ability to build scalable marketing processes in fast-paced environments, especially leveraging AI.</li> <li>Strong analytical mindset with experience owning KPIs, dashboards, and performance reporting.</li> <li>Exceptional project management skills with experience managing complex, cross-functional initiatives.</li> <li>Experience managing budgets and forecasting marketing spend.</li> <li>Excellent communication skills with the ability to influence senior stakeholders.</li> <li>Comfortable operating autonomously in a remote environment.<br><br></li> </ul> <h2><strong>NICE TO HAVES</strong></h2> <ul> <li>Experience in music, creator economy, SaaS, or subscription-based businesses.</li> <li>Experience working in a product-led growth (PLG) environment.</li> <li>Familiarity with marketing automation and CRM platforms (e.g., Braze, Klaviyo).</li> <li>Experience with experimentation platforms and analytics tools (e.g., Omni, Looker).</li> <li>Experience with project management platforms and tools (e.g., Linear, Airtable).</li> <li>Experience building marketing operations from early-stage to scaled growth.</li> <li>PMP, Agile, or similar project management certification.</li> <li>Experience managing or mentoring direct reports (this role starts as an IC)</li> <li>Background in creative operations or production workflows.</li> </ul> <p> </p> <p><strong>SPLICE BENEFITS: </strong></p> <ul> <li><strong>Compensation & Equity:</strong> Competitive pay with annual reviews and equity opportunities.</li> <li><strong>Time Off:</strong> Unlimited PTO to recharge and thrive.</li> <li><strong>Health & Wellness: </strong>Comprehensive medical, dental, and vision coverage for you and your dependents.</li> <li><strong>Retirement Savings: </strong>401(k) plan with immediate vesting and company match.</li> <li><strong>Parental Support:</strong> 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.</li> <li><strong>Flexible Work Options: </strong>Work remotely or connect at our office hubs and creative spaces worldwide.</li> <li><strong>Professional Growth: </strong>Annual learning budget, leadership programs, and team ambassador opportunities.</li> <li><strong>Community & Connection:</strong> Inclusive events, team meet-ups, and vibrant Employee Resource Groups.</li> </ul> <p><em> </em></p> <p>The national pay range for this role is <span data-sheets-root="1">$127,362</span> - <span data-sheets-root="1">$159,203</span>. Individual compensation will be commensurate with the candidate's experience.</p><div class="content-conclusion"><p><strong>Splice is an Equal Opportunity Employer</strong><span style="font-weight: 400;"> </span><em><span style="font-weight: 400;"><br></span></em><span style="font-weight: 400;">Splice</span><span style="font-weight: 400;"> provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</span></p></div>
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