Director, Demand Generation at Storable
United States
$160k - $195k
<div class="p-rich_text_section"> <h1><strong>Director, Demand Generation</strong></h1> <h2><strong>Overview</strong></h2> <p>The <strong>Director of Demand Generation</strong> will own the strategy, execution, and performance of Storable’s demand engine for the self-storage vertical. This role is responsible for driving qualified pipelines, improving funnel performance, and accelerating revenue growth across Storable’s platform of software, payments, and marketplace solutions.</p> <p>This leader will operate at both a strategic and operational level by developing scalable demand generation programs while aligning closely with Sales, Product Marketing, and Revenue Operations to ensure marketing efforts translate directly into revenue impact.</p> <p>The Director will bring a strong growth mindset, deep experience building modern B2B SaaS demand engines, and a forward-looking perspective on the role of AI and data-driven marketing in accelerating customer acquisition and lifecycle engagement. This role will report to GM, Storage and serve as the primary owner of demand generation strategy for Storable’s self-storage solutions.</p> <h1><strong>Key Responsibilities</strong></h1> <h2><strong>Demand Generation Strategy & Market Leadership</strong></h2> <ul> <li>Own the strategy and performance of Storable’s demand generation engine for the self-storage vertical, driving qualified pipeline and revenue growth</li> <li>Build targeted demand generation programs tailored to the self-storage operator ecosystem, including independent operators, regional groups, and multi-location businesses</li> <li>Strengthen Storable’s brand presence and market leadership through integrated campaigns and industry engagement</li> <li>Maintain a deep understanding of the self-storage landscape, including customer pain points, competitor activity, and emerging market trends</li> </ul> <h2><strong>Campaign Execution & Lifecycle Marketing</strong></h2> <ul> <li>Develop and execute multi-channel marketing programs across paid media, SEO, lifecycle marketing, digital campaigns, events, and partnerships</li> <li>Develop lifecycle marketing strategies that support new customer acquisition, product adoption, and cross-sell opportunities across Storable’s platform</li> </ul> <h2><strong>Funnel Performance, Analytics & AI Innovation</strong></h2> <ul> <li>Improve funnel performance through continuous optimization of website conversion, landing pages, and digital buyer journeys</li> <li>Leverage marketing analytics and reporting to evaluate campaign performance, improve marketing ROI, and guide strategic decision making</li> <li>Identify opportunities to apply AI-powered marketing tools and predictive insights to improve campaign targeting, personalization, and demand capture</li> </ul> <h2><strong>Cross-Functional GTM Alignment</strong></h2> <ul> <li>Partner closely with Sales leadership and Revenue Operations to align marketing initiatives with pipeline targets, sales priorities, and go-to-market strategy</li> <li>Partner with the Product organization to align product roadmaps with market-facing messaging, translating technical milestones into compelling demand generation narratives</li> </ul> <h2><strong>Team Leadership & Industry Presence</strong></h2> <ul> <li>Lead and develop a high-performing demand generation team while fostering a culture of experimentation, accountability, and continuous improvement</li> <li>Own Storable’s strategic presence at trade shows and industry events, driving brand visibility, lead capture, and meaningful engagement with key operators and industry influencers</li> </ul> <h1><strong>Required Competencies</strong></h1> <ul> <li>8+ years of B2B marketing experience with a strong focus on demand generation, growth marketing, or pipeline development</li> <li>Proven success driving measurable pipeline growth in SaaS, enterprise technology, or subscription-based businesses</li> <li>Experience owning marketing-sourced or marketing-influenced pipeline targets and aligning marketing programs with revenue outcomes</li> <li>Strong expertise in digital demand generation including paid media, SEO, lifecycle marketing, email marketing, and events</li> <li>Experience implementing AI-powered marketing tools for campaign optimization, personalization, or predictive marketing analytics</li> <li>Experience partnering closely with Sales and Revenue Operations to optimize funnel performance and pipeline creation</li> <li>Strong analytical mindset with the ability to translate marketing data into actionable insights and strategic decisions</li> <li>Experience bridging the gap between product development and market-facing demand programs to ensure roadmap features translate into customer value.</li> <li>Experience managing and developing high-performing marketing teams</li> <li>Excellent communication and leadership skills with the ability to influence cross-functional teams and senior stakeholders</li> </ul> <h1><strong>Preferred Competencies</strong></h1> <ul> <li>Experience marketing to SMB or mid-market operators within vertical SaaS industries</li> <li>Familiarity with the self-storage, property technology, or operational SaaS sectors</li> <li>Experience building lifecycle marketing or account-based marketing programs in a growth-stage SaaS company</li> </ul> <p>All applicants must be currently authorized to work in the United States on a full-time basis.</p> <p><em>Storable is a fully distributed company, but is currently only registered for employment in certain states. </em>To be eligible for employment, you must reside in the following states: AL, AZ, CA, CO, CT, FL, GA, ID, IL, IN, IA, KS, LA, MD, MA, MI, MN, MO, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY. </p> <p>About Us:</p> <p>At Storable, we’re redefining property management for specialty real estate. Tailored for the self-storage, marine, and RV & camping industries, we seamlessly integrate management software with marketplace listings, websites, CRM, insurance, payments, and more. Dedicated to empowering owners and operators, Storable helps you win more every day. Explore our platform solutions at <a href="http://www.storable.com" target="_blank">www.storable.com</a><br><br>At the heart of Storable is our “Win More” culture, which reflects our commitment to delivering exceptional value to our customers and fostering the personal and professional growth of our employees. As we continue to grow, we are embracing an AI-forward approach by thoughtfully integrating intelligent automation, advanced analytics, and data-driven insights into our platform and operations to help our customers and teams operate smarter, move faster, and win more than ever before.</p> <p>Benefits and Perks: </p> <ul> <li>Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance.</li> <li>401(k) match after 60 days, 100% vested after 1 year.</li> <li>Employer contribution to your HSA, plus an HRA to help offset your deductible.</li> <li>Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy.</li> <li>Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in SCUBA certification classes, travel overseas, and redo their back patio, among many other things.</li> <li>8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events.</li> <li>8 hours of Rest, Relax, Recharge time to care for your mental health.</li> <li>Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops</li> <li>Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively.</li> <li>’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.</li> <li>Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed.</li> <li>$50 monthly home data stipend, plus a home office sign-on bonus of $250.</li> <li>Fertility care support options to help in your journey towards parenthood.</li> <li>Access to financial experts to help you make informed decisions and achieve your financial goals.</li> <li>Direct Student Loan Payment Program, some qualifications and eligibility rules apply.</li> </ul> <p>Storable is committed to providing equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Storable will provide reasonable accommodations for qualified individuals with disabilities.</p> <p>Important Notice: To protect yourself from fraudulent activities, please consider the following: </p> <p>- Official Communication: All genuine communication from Storable will come from official email addresses, ending in “@storable.com.” Be cautious of any communication that doesn’t match this criteria.<br>- No Unsolicited Offers: We do not extend job offers without a formal interview process. If you receive an unsolicited job offer claiming to be from Storable or any of its representatives, it’s a red flag.<br>- Verification: If you’re uncertain about the legitimacy of any job offer or communication claiming to be from Storable, please contact our HR department directly at POps@storable.com for verification.</p> <p>Your security and trust are paramount to us. If you suspect you’ve been contacted by someone falsely claiming to be from Storable or using our company's name for any dubious purpose, please immediately report the incident to POps@storable.com</p> </div><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span style="font-size: 22px;"><strong>Pay Transparency at Storable</strong></span><br>At Storable, we believe in the power of transparency to help our employees Do More and Win More. We value our employees and want to ensure equity and fairness in compensation, which is why we make sure to include the salary range or hourly rate in each job posting.The range listed below is reflective of the base salary market potential for the role over time. The compensation we will offer for this role is within this range and is based on our internal budget along with your skills and experience level. Please talk to your recruiter about the variable pay plan and earning potential for this role.</p></div><div class="title">Potential Pay Range</div><div class="pay-range"><span>$160,000</span><span class="divider">—</span><span>$195,000 USD</span></div></div></div>
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