Digital Shelf Manager, Contract at Therabody

United States

$0.04k - $0.044k

Who We’re Looking for: Therabody is seeking a results-driven Digital Shelf Manager to lead and optimize our presence across key online retail platforms, with a particular focus on Amazon, Best Buy, Target and Walmart. This role is responsible for the end-to-end digital shelf strategy, driving discoverability, conversion, and brand consistency across the retail landscape. The ideal candidate is a strategic thinker with hands-on marketplace expertise. The role requires direct experience with Amazon Seller Central and a proven track record of improving product visibility, conversion rates, and share of voice. This role will also support international markets, adapting strategies for regional platforms while ensuring global brand alignment. Key Responsibilities: Content Health Partner with brand, product and creative teams to deliver high-performing PDPs, A+ content, and branded landing pages that engage and convert. Establish and enforce content standards across imagery, copy, specs, and enhanced content modules. Manage PDP content syndication across retailer platforms, ensuring accuracy, compliance and speed to market. Own and optimize the Amazon Brand Store: navigation flow, page design, module testing and performance insights. Build brand landing pages that elevate education, storytelling, and brand positioning. Identify and implement up-sell and cross-sell opportunities to increase conversion and order value. Ensure Therabody’s premium brand identity and positioning is reflected across all retail.com touchpoints. Share of Search Perform keyword research (using Helium 10 and similar tools) to build high-potential keyword sets for product listings. Optimize product titles, bullet points, descriptions, A+ content, and backend terms to maximize visibility and conversion. Monitor listing health, keyword rankings, and search term reports. Ratings & Reviews Define and execute the strategy for acquiring, moderating and displaying customer ratings & reviews across all retail platforms. Lead end-to-end review syndication and seeding programs. Manage relationships with third-party review platforms/service providers. Identify any recurring issues/product improvement opportunities and feed insights into relevant cross-functional teams. Analytics & International Scope Define, track, and report on digital shelf KPIs: content health scores, conversion rates, review sentiment and share of search. Translate data into actionable insights. Lead A/B content testing to evaluate PDP performance and optimize listings. Support international markets by tailoring merchandising strategies, content, and syndication processes. Operational Excellence Implement project management best practices and tools to ensure on time delivery. Oversee PIM platform management including catalog hygiene, A+ content and automated syndication. Identify opportunities for process automation to improve speed and scalability. Qualifications & Experience 5+ years of experience in digital merchandising, eCommerce, or marketplace management. Strong working knowledge of Amazon Seller Central. Demonstrated experience owning and optimizing an Amazon Storefront. Experience managing PDP content, SEO/keyword strategy and ratings and reviews. Familiarity with retailer portals (e.g., Best Buy, Target, Walmart) and content syndication platforms (e.g., Syndigo, 1WorldSync, BazaarVoice). Strong analytical skills, with proficiency in Excel and experience leveraging analytics dashboards. Excellent project management skills and organizational skills. with the ability to juggle multiple launches and retailer requirements. Collaborative mindset, with experience managing cross-functional teams and external vendor relationships.