Research Analyst at VISIT FLORIDA

Worldwide

<div> <div style="-webkit-tap-highlight-color: transparent; color: rgba(0, 0, 0, 0.87); font-family: InterVariable, Helvetica, Arial, sans-serif; font-size: 14px;"><span style="-webkit-tap-highlight-color: transparent;">VISIT FLORIDA shares Florida sunshine with the world. As the state&#x2019;s official tourism marketing organization, we have been charged with selling an extraordinary vacation product since 1996. We are seeking a <b style="-webkit-tap-highlight-color: transparent;">Research Analyst</b> to join our marketing team.</span></div> <div style="-webkit-tap-highlight-color: transparent; color: rgba(0, 0, 0, 0.87); font-family: InterVariable, Helvetica, Arial, sans-serif; font-size: 14px;"><br style="-webkit-tap-highlight-color: transparent;"> <span style="-webkit-tap-highlight-color: transparent;">You&apos;ll play a critical role in evaluating the performance of Florida&#x2019;s tourism industry by analyzing visitor behaviors and market trends to ensure Florida remains a top global destination.&#xa0;&#xa0;Our Research Analyst will help us translate complex data into the strategic insights that drive our marketing success.</span></div> <div style="-webkit-tap-highlight-color: transparent; color: rgba(0, 0, 0, 0.87); font-family: InterVariable, Helvetica, Arial, sans-serif; font-size: 14px;"><br style="-webkit-tap-highlight-color: transparent;"> <span style="-webkit-tap-highlight-color: transparent;">This position offers a remote work option within Florida, though we highly prefer candidates located in our corporate office in Tallahassee, FL.<br style="-webkit-tap-highlight-color: transparent;"> <br style="-webkit-tap-highlight-color: transparent;"> <b style="-webkit-tap-highlight-color: transparent;">Core Responsibilities:</b></span></div> <ul style="-webkit-tap-highlight-color: transparent; margin: 1em 0px; list-style: disc; color: rgba(0, 0, 0, 0.87); font-family: InterVariable, Helvetica, Arial, sans-serif; font-size: 14px;"> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Conduct analysis of primary and secondary research data to identify trends and key indicators. Gather and evaluate data from third-party sources provide recommendations to leadership.</span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Contribute to quarterly estimates of domestic and international visitors by analyzing travel behavior. Prepare technical reports, briefing books, and presentations that translate complex data into clear insights.</span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Design, develop, and manage surveys and focus groups, presenting methodology recommendations to leadership for approval.</span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Build and maintain data visualizations to communicate findings effectively to internal and external stakeholders.</span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Manage and track research contracts with outside vendors, ensuring all deliverables meet contract terms. Document all processes for recurring projects and maintain data in appropriate systems.</span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Support internal staff with research requests regarding visitor estimates and economic impact. Participate in meetings to resolve problems and stay current on new industry developments.</span></li> </ul> <div style="-webkit-tap-highlight-color: transparent; color: rgba(0, 0, 0, 0.87); font-family: InterVariable, Helvetica, Arial, sans-serif; font-size: 14px;"><span style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;"><b style="-webkit-tap-highlight-color: transparent;">Minimum Qualifications:</b></span></span></span></span></div> <ul style="-webkit-tap-highlight-color: transparent; margin: 1em 0px; list-style: disc; color: rgba(0, 0, 0, 0.87); font-family: InterVariable, Helvetica, Arial, sans-serif; font-size: 14px;"> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Bachelor&#x2019;s degree in Economics, Sociology, Psychology, Marketing, Statistics, or a related field.</span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">2+ years of experience in a data research or analytical role.</span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Ability to design survey questionnaires, analyze results in SPSS, and turn findings into actionable insights.</span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent; box-sizing: border-box;">Excellent organizational skills and attention to detail with demonstrated ability to prioritize workload, meet deadlines, and manage multiple projects.</span><span style="-webkit-tap-highlight-color: transparent; box-sizing: border-box;">&#xa0;&#xa0;</span></span></span></span></span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Ability to communicate research findings to non-technical audiences.</span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Intermediate skill with Microsoft Excel, including the use of complex formulas.</span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Proficiency in creating data visualizations using PowerBI or Microsoft PowerPoint.</span></li> </ul> <div style="-webkit-tap-highlight-color: transparent; color: rgba(0, 0, 0, 0.87); font-family: InterVariable, Helvetica, Arial, sans-serif; font-size: 14px;"><span style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;"><b style="-webkit-tap-highlight-color: transparent;">Preferred Qualifications:</b></span></span></span></span></div> <ul style="-webkit-tap-highlight-color: transparent; margin: 1em 0px; list-style: disc; color: rgba(0, 0, 0, 0.87); font-family: InterVariable, Helvetica, Arial, sans-serif; font-size: 14px;"> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Direct experience working for a Destination Marketing Organization (DMO) or a research firm serving the tourism industry.</span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Experience utilizing SmartSheets.</span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Familiarity working with CRM databases, specifically Salesforce.</span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Advanced proficiency in Microsoft Excel and PowerPoint</span></li> </ul> <div style="-webkit-tap-highlight-color: transparent; color: rgba(0, 0, 0, 0.87); font-family: InterVariable, Helvetica, Arial, sans-serif; font-size: 14px;"> <div style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;"><b style="-webkit-tap-highlight-color: transparent;">Why Join Us?</b></span></span></span></span></div> <div style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;">We offer more than just a job; we offer a chance to make a real impact. You&apos;ll be part of a knowledgeable, passionate, and fun team that truly loves what we do. We offer a comprehensive benefits package, including:</span></div> <ul style="-webkit-tap-highlight-color: transparent; margin: 1em 0px; list-style: disc;"> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Medical, dental, vision coverage</span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">401(k) plan with a generous employer match</span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Paid time off, including vacation, company holidays, and volunteer hours</span></li> <li style="-webkit-tap-highlight-color: transparent; line-height: 20px;"><span style="-webkit-tap-highlight-color: transparent;">Professional development and tuition reimbursement</span></li> </ul> <div style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;">Ready to share Florida sunshine with the world? Apply here: https://www.visitflorida.org/careers.&#xa0;</span></div> <div style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;">&#xa0;</span></div> <div style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;">The application deadline for this role is <b style="-webkit-tap-highlight-color: transparent;">Friday, August 28th</b>.&#xa0;&#xa0;</span></div> <div style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;">&#xa0;</span></div> <div style="-webkit-tap-highlight-color: transparent;"><span style="-webkit-tap-highlight-color: transparent;">VISIT FLORIDA is an Equal Opportunity Employer.</span></div> </div> </div><br>