Advanced Analytics Executive, GOC at WPP Media
Mexico
<div class="content-intro"><p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="https://urldefense.com/v3/__http:/wpp.com/__;!!MOA0!fqyu2GqS-g0kYxxlz4_lqu7YkbVfbIOnkL2wK68RMBKL3L41FEi3GMPA4y8ANJKV9hV0oYtg2FxfXCLoC-rShw$" target="_blank">WPP.com</a>.</p></div><p> </p> <div> <p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="https://urldefense.com/v3/__http:/wpp.com/__;!!MOA0!fqyu2GqS-g0kYxxlz4_lqu7YkbVfbIOnkL2wK68RMBKL3L41FEi3GMPA4y8ANJKV9hV0oYtg2FxfXCLoC-rShw$" target="_blank">WPP.com</a>.</p> </div> <div> <p><strong><span data-contrast="auto">About WPP Media</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":160,"335559740":276}"> </span></p> <p><span data-contrast="none">WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:</span><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="o" data-font="Courier New" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Courier New","469769242":[9675],"469777803":"left","469777804":"o","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="2"><span data-contrast="none">Be </span><strong><span data-contrast="none">Extraordinary</span></strong><span data-contrast="none"> by </span><em><span data-contrast="none">Leading Collectively</span></em><span data-contrast="none"> to </span><em><span data-contrast="none">Inspire transformational Creativity.</span></em><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="o" data-font="Courier New" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Courier New","469769242":[9675],"469777803":"left","469777804":"o","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="2"><span data-contrast="none">Create an </span><strong><span data-contrast="none">Open</span></strong><span data-contrast="none"> environment by</span><em><span data-contrast="none"> Balancing People and Client Experiences</span></em><span data-contrast="none"> by </span><em><span data-contrast="none">Cultivating Trust</span></em><span data-contrast="none">.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="o" data-font="Courier New" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Courier New","469769242":[9675],"469777803":"left","469777804":"o","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="2"><span data-contrast="none">Lead </span><strong><span data-contrast="none">Optimistically</span></strong><span data-contrast="none"> by </span><em><span data-contrast="none">Championing Growth</span></em> <em><span data-contrast="none">and Development</span></em><span data-contrast="none"> to </span><em><span data-contrast="none">Mobilize the Enterprise</span></em><span data-contrast="none">.</span></li> </ul> <p> </p> <p>We are seeking a proactive <strong>Data Analyst</strong> with a strong econometrics background to join our Data & Analytics team. In this key position, you will collaborate directly with our U.S. team, responsible for applying and developing advanced econometric models. Your primary objective will be to analyze the impact of economic, external, and media factors on the KPIs (Key Performance Indicators) of our most strategic clients, who operate across diverse industries such as tech, retail, and services. This role is essential for converting complex data into actionable insights that inform and optimize our clients' media and business strategies.</p> <h3><strong>Key Responsibilities</strong></h3> <p>As a Data Analyst, your duties will include:</p> <ul> <li><strong>Data Processing and Management:</strong> Process, clean, and structure large volumes of client data using SQL Standard on the Google BigQuery platform, ensuring data quality and availability for analysis.</li> <li><strong>Advanced Econometric Modeling:</strong> Conduct monthly estimations of the contribution of Paid Media variables and other factors (economic, external) to client KPIs, utilizing <strong>R</strong> as the primary tool for model development.</li> <li><strong>Media Optimization (Marketing Mix Modeling - MMM):</strong> Develop and apply MMM models using <strong>R</strong> and internal company platforms to optimize clients' media portfolios.</li> <li><strong>Insights Analysis and Added Value:</strong> Provide in-depth analysis of the "Fast MMM" process each month, identifying key business decisions and delivering added value through actionable insights for media strategy.</li> <li><strong>Strategic Results Presentation:</strong> Create and present clear and concise modeling results to clients and agencies, leveraging data visualization tools to highlight key findings, insights, and recommendations.</li> <li><strong>Dashboard Input Generation:</strong> Deliver model outputs and files for use in the creation and updating of data visualization dashboards on platforms such as BigQuery and Tableau.</li> </ul> <h3><strong>Essential Requirements</strong></h3> <ul> <li><strong>Educational Background:</strong> University degree in Economics, Statistics, Mathematics, Engineering, or related fields with a strong quantitative component.</li> <li><strong>Professional Experience:</strong> 0 to 1 year of demonstrable experience in applying econometric models.</li> <li><strong>Solid Technical Knowledge:</strong></li> <li>Advanced proficiency in <strong>R</strong> for statistical analysis and modeling.</li> <li>Knowledge and experience in <strong>Python</strong>.</li> <li>Mastery of <strong>SQL</strong> for database manipulation and querying.</li> <li>Familiarity with data visualization tools such as <strong>Power BI, Tableau</strong>, or similar.</li> <li><strong>Languages:</strong> Advanced English proficiency (B2/C1 level or higher), as you will work directly with U.S. teams.</li> </ul> <h3><strong>Key Skills</strong></h3> <ul> <li><strong>Analytical Thinking:</strong> Ability to approach complex problems, break down data, and draw meaningful conclusions.</li> <li><strong>Detail-Oriented:</strong> High precision and rigor in data handling and model development.</li> <li><strong>Effective Communication:</strong> Excellent verbal and written communication skills to present technical results to diverse audiences (internal and clients).</li> <li><strong>Proactivity and Continuous Learning:</strong> Eagerness to learn new technologies and methodologies, along with the ability to work autonomously and in a collaborative environment.</li> <li><strong>Collaboration:</strong> Ability to work effectively within multidisciplinary and remote teams.</li> </ul> <p> </p> <p><strong><span data-contrast="auto">Life at WPP Media & Benefits</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":160,"335559740":276}"> </span></p> <p><span data-contrast="auto">Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</span><span data-contrast="auto"> </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span> <br> <br><span data-contrast="none">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":160,"335559740":276}"> </span></p> <p><strong><span data-contrast="none"><span class="TextRun SCXW211169643 BCX8" lang="EN-CA" data-contrast="none"><span class="NormalTextRun SCXW211169643 BCX8">This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals </span><span class="NormalTextRun SCXW211169643 BCX8">residing</span><span class="NormalTextRun SCXW211169643 BCX8"> in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not </span><span class="NormalTextRun SCXW211169643 BCX8">permitted</span><span class="NormalTextRun SCXW211169643 BCX8"> under any circumstances.</span></span><span class="EOP SCXW211169643 BCX8" data-ccp-props="{"201341983":0,"335559739":0,"335559740":276}"> </span>.</span></strong> <span data-ccp-props="{"201341983":0,"335559739":0,"335559740":276}"> </span></p> <p><span data-contrast="auto">Please read our Privacy Notice (</span><a href="https://www.wppmedia.com/pages/privacy-policy"><span data-contrast="none"><span data-ccp-charstyle="Hyperlink">https://www.wppmedia.com/pages/privacy-policy</span></span></a><span data-contrast="none"> )</span><span data-contrast="auto"> for more information on how we process the information you provide.</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":276}"> </span></p> <p><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">While we appreciate all applications received, only those candidates selected for an interview will be contacted. </span><span data-ccp-props="{}"> </span></p> <p><span data-ccp-props="{}">#LI-GOC</span></p> <p> </p> </div> <p> </p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"> <span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{"201341983":0,"335559739":0,"335559740":276}"> </span></p></div>
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