Lead Thumbnail Designer at A Impact Media
Brazil
$42k - $72k
<h3><strong>LEAD THUMBNAIL DESIGNER | REMOTE</strong></h3> <p>To Apply: <a href="https://righteous-chestnut-b59.notion.site/2a1353fd5db581a2a72ef5a9d4919a8b?pvs=105">https://righteous-chestnut-b59.notion.site/2a1353fd5db581a2a72ef5a9d4919a8b?pvs=105</a></p> <h2><strong>ROLE:</strong></h2> <p>As the Lead Thumbnail Designer at Knwn Local, you'll <strong>build and develop a team of 5-10+ thumbnail designers</strong> who create scroll-stopping visuals that drive channel growth for America's top real estate leaders. This is a <strong>player-coach leadership role</strong> where you'll spend 60-80% of your time managing, mentoring, and building systems, and 20-40% hands-on designing complex projects.</p> <p>You'll <strong>own design quality standards, team development, and creative operations</strong> across the agency, partnering closely with Pod Managers, Creative Director, and leadership on strategic initiatives. Your success is measured not by how many thumbnails <em>you</em> design, but by how well <em>your team</em> performs, grows, and delivers results that drive client success.</p> <p>This role is perfect for someone who <strong>loves developing designers as much as designing itself</strong> - someone who gets energized by building systems, coaching talent, and multiplying impact through others. If you want to stay purely hands-on without management responsibilities, this isn't the right fit.</p> <p>Apply now: <a href="https://righteous-chestnut-b59.notion.site/2a1353fd5db581a2a72ef5a9d4919a8b?pvs=105">https://righteous-chestnut-b59.notion.site/2a1353fd5db581a2a72ef5a9d4919a8b?pvs=105</a></p> <p></p> <h2><strong>RESPONSIBILITIES:</strong></h2> <h3><strong>Team Leadership & Development (50-70% of role)</strong></h3> <ul><li>Directly manage 5-8 thumbnail designers conducting weekly 1-on-1s focused on skill development and performance</li><li>Lead bi-weekly team design reviews with constructive feedback and best practice sharing</li><li>Build comprehensive onboarding programs and training materials for new designer hires</li><li>Create career development pathways with clear promotion criteria for design team members</li><li>Conduct performance reviews and manage accountability through the Clarify Instrument Coach Decide framework</li><li>Handle hiring (writing JDs, screening portfolios, conducting interviews, making offers)</li><li>Build 2-5+ year relationships with designers through proactive retention and engagement strategies</li><li>Conduct skip-level meetings with junior designers to assess team health and identify early warning signs</li></ul> <h3><strong>Creative Excellence & Standards (20-30% of role)</strong></h3> <ul><li>Design 15-30 high-impact thumbnails per month for VIP clients and complex projects</li><li>Own and evolve agency-wide creative quality standards, brand guidelines, and style guides</li><li>Establish QA processes that maintain 90%+ first-approval rate across all designers</li><li>Lead A/B testing strategy and performance analysis across the entire client portfolio</li><li>Serve as final creative approval for all thumbnails before client delivery</li><li>Drive creative innovation through monthly experimentation initiatives and "Good Flops"</li><li>Create and maintain design team's template library and asset management systems</li></ul> <h3><strong>Strategic Collaboration & Systems (10-20% of role)</strong></h3> <ul><li>Partner with Pod Managers on client strategy and creative direction for key accounts</li><li>Present creative strategy and performance insights in Monthly Client Strategy Calls with clients</li><li>Collaborate with executive leadership on agency-wide creative vision and initiatives</li><li>Build scalable workflows, capacity planning, and resource allocation systems</li><li>Create performance dashboards tracking team metrics (CTR, approval rates, turnaround times)</li><li>Document best practices, SOPs, and knowledge base for the design function</li><li>Contribute to quarterly planning, annual strategy summits, and company OKRs</li></ul> <h2><br></h2> <h2><strong>REQUIREMENTS:</strong></h2> <h3><strong>Leadership & Design Experience</strong></h3> <ul><li><strong>6+ years of professional design experience</strong> with <strong>2+ years managing creative teams</strong></li><li>Proven track record leading, developing, and scaling design teams of 5+ people</li><li>Minimum <strong>3+ years creating high-performing YouTube thumbnails</strong> with proven CTR results</li><li>Experience hiring designers, conducting performance reviews, and managing accountability</li><li>Portfolio showcasing thumbnails that contributed to channel growth (include CTR data)</li><li>Comfortable with difficult conversations (performance issues, firing, conflict resolution)</li></ul> <h3><strong>Technical & Strategic Skills</strong></h3> <ul><li><strong>Expert-level proficiency in Photoshop, Illustrator, and Figma</strong> (portfolio required)</li><li>Deep understanding of YouTube algorithms, CTR optimization, and viewer psychology</li><li>Data-driven approach with ability to interpret analytics and translate into design strategy</li><li>Experience with A/B testing methodologies, performance analysis, and optimization</li><li>Strong presentation skills for client-facing strategy calls and executive meetings</li><li>Understanding of creative team economics (capacity planning, resourcing, budgeting)</li></ul> <h3><strong>Communication & Cultural Leadership</strong></h3> <ul><li>Exceptional written and verbal communication for feedback, presentations, and documentation</li><li>Demonstrated ability to give feedback that accelerates growth and elevates work quality</li><li><strong>Extreme Ownership</strong> - Takes full accountability for team results; never blames or makes excuses</li><li><strong>Beyond Excellence</strong> - Sets impossibly high standards and inspires team to exceed them</li><li><strong>Proactive Curiosity</strong> - Anticipates problems, asks better questions, and stays ahead of needs</li><li><strong>Mission Focus</strong> - Obsesses about client success and team development over personal recognition</li></ul> <h2><br></h2> <h2><strong>RESULTS:</strong></h2> <h3><strong>Team Performance</strong></h3> <ul><li>Your design team consistently maintains <strong>90%+ first-approval rate</strong> across all designers</li><li><strong>Designer retention rate exceeds 85% annually</strong> with clear development and career progression</li><li>New designers productive at <strong>80% capacity within 30-60 days</strong> through your training systems</li><li><strong>100% of direct reports show measurable skill improvement</strong> quarter-over-quarter</li><li>Team operates at <strong>80-90% capacity utilization</strong> - productive output without burnout</li></ul> <h3><strong>Quality & Impact</strong></h3> <ul><li><strong>Zero client escalations</strong> due to design quality issues or missed deadlines from your team</li><li>Agency-wide thumbnail <strong>CTR averages 5-10%</strong> (significantly above platform benchmarks)</li><li><strong>95%+ on-time delivery rate</strong> across your entire team's project portfolio</li><li>Design workflows, templates, and style guides documented and adopted agency-wide</li><li>Your team generates innovative thumbnail strategies that drive agency-wide adoption</li></ul> <h3><strong>Strategic Leadership</strong></h3> <ul><li>Design function viewed as <strong>strategic partner</strong> by Pod Managers and leadership</li><li>Successfully contribute to client strategy with design insights that drive performance</li><li><strong>Client satisfaction scores remain >4.5/5</strong> for design quality and communication</li><li>At least <strong>1-2 designers promoted or advancement-ready annually</strong> due to your mentorship</li><li>Leadership views design as a strategic differentiator, not just an execution function</li></ul> <p></p> <h2><strong>COMPENSATION & GROWTH:</strong></h2> <h3><strong>Salary & Benefits</strong></h3> <ul><li><strong>Starting Range:</strong> $42,000 - $72,000 USD/year depending on experience and team size managed</li><li>Fully Remote</li><li>Flexible Time Off policy & Company Wide Holiday Breaks (we trust you to manage your time and energy)</li><li>Professional development budget for courses, plugins, and creative tools</li><li>Potential Health Insurance Reimbursement (after 60-90 day trial period options including Medical, Dental, Vision)</li><li>Potential to earn Monthly wellness allowance</li><li>Potential to earn Home office stipend for equipment and software</li><li>Leadership development program</li><li>Access to industry-leading tools, plugins, and AI-assisted editing software</li><li>Clear career progression with transparent promotion criteria</li></ul> <h3><br></h3> <ul></ul> <h3><strong>Performance Metrics You'll Own</strong></h3> <ul><li>Team Performance: Design Quality Score, First-Approval Rate (90%+), CTR performance</li><li>Team Development: Skill progression, promotion readiness, retention rate (85%+)</li><li>Operational Excellence: Capacity utilization (80-90%), on-time delivery (95%+)</li><li>Strategic Impact: Innovation initiatives, process improvements, client satisfaction (>4.5/5)</li></ul> <p></p> <ul></ul> <h2><strong>LOCATION:</strong></h2> <ul><li><strong>100% Remote</strong> </li></ul> <h2><br></h2> <h2><strong>WHO WE ARE:</strong></h2> <p>Knwn Local helps America's top real estate leaders (ranked by Wall Street Journal Real Trends) attract more clients and grow their brands through strategic YouTube presence. Our clients manage $30M-$300M+ real estate teams and brokerages.</p> <p>We're scaling from 55+ to 200+ channels with the mission of helping agents dominate their local markets through long-form video content that builds trust and authority.</p> <p><strong>Our Core Values:</strong> Extreme Ownership, Beyond Excellence, Proactive Curiosity, Mission Focus</p> <ul></ul> <p></p> <h2><strong>MAKE SURE YOU'RE COMFORTABLE WITH:</strong></h2> <ul><li><strong>Remote team leadership</strong> (building culture and managing performance without in-person oversight)</li><li><strong>Rigorous hiring process</strong> including portfolio review, leadership case study, design test, and interviews</li><li><strong>90-day paid trial period</strong> with clear success metrics and transparent evaluation</li><li><strong>Player-coach expectations</strong> (10-30% IC work even as you grow the team)</li><li><strong>High-growth environment</strong> (processes evolve, priorities shift, resilience required)</li><li><strong>Accountability culture</strong> (measured on results with clear metrics and transparent feedback)</li></ul> <p></p> <h2><strong>TO APPLY:</strong></h2> <p>If you're ready to build a world-class design team and multiply your creative impact 10x by developing others, please submit: <a href="https://righteous-chestnut-b59.notion.site/2a1353fd5db581a2a72ef5a9d4919a8b?pvs=105">https://righteous-chestnut-b59.notion.site/2a1353fd5db581a2a72ef5a9d4919a8b?pvs=105</a></p> <p>FYI we primarily look at those who apply using the above site<br></p> <p>Pay 42k - 72k+ USD a year</p>
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