Copywriter at Acosta
United States
<h3>Responsibilities</h3><p>● Product Messaging: Translate complex technical features into simple, benefit-driven value propositions.<br>● Go-to-Market (GTM) Content: Write high-converting copy for product launches, landing pages, email campaigns, and video scripts.<br>● Cross-Functional Collaboration: Partner with product managers, designers, and demand generation teams to align on product positioning.<br>● Brand Consistency: Maintain and evolve the product voice and tone across every customer touchpoint.<br>● Social & Email Content: Develop engaging copy for social media posts, visual creative assets, newsletters, and high-performing email subject lines.<br>● Web Content Creation: Develop compelling web case studies, blog posts, guides, and articles that showcase customer success and thought leadership.<br>● Research and Optimization: Analyze competitor messaging, test headlines (A/B testing), and apply SEO best practices to maximize audience reach.<br> </p> <h3>Qualifications</h3><p><strong>Requirements and Qualifications</strong><br>● Writing Experience: 5+ years of professional copywriting experience, ideally within a SaaS, tech, or product-driven marketing environment.<br>● Portfolio: A strong portfolio demonstrating successful product launches, web copy, or campaign messaging.<br>● Communication Skills: Exceptional command of grammar, storytelling, and simplifying technical concepts.<br>● Education: Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.<br>● Technical Familiarity: Basic knowledge of SEO principles, content management systems, and analytics tools.</p><p><br><strong>Preferred Qualifications</strong><br>● Exceptional writing and editing skills, with an ability to synthesize complex information into clear, concise and engaging content for diverse audiences.<br>● Strong communication skills and ability to influence/advise key stakeholders<br>● Strong understanding of digital channels and content formats, with the ability to strategically modify writing approach appropriately for each marketing platform, content format or brand voice.<br>● Agile and organized project management, capable of prioritizing incoming requests and driving forward multiple highly cross-functional projects simultaneously <br>● Collaborative team player comfortable with receiving direct feedback and leading toward consensus<br>● Knowledgeable in brand standards, with strong attention to detail to ensure high-quality, impactful, and consistent content across multimedia and written content.<br>● Ensure compliance with established brand guidelines</p><p> </p>
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