Specialist - Content Strategy at Ally Financial

United States

$65k - $115k

<h3> General information </h3> Career area Technology Work Location(s) 500 Woodward Avenue, MI Remote? No Ref # 21618 Posted Date 01-30-26 Working time Full time <h3> Ally and Your Career </h3> Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?<br/><u>Work Schedule:</u> Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need. <h3> The Opportunity </h3> <p>At Ally, you get a startup feel, but experience the benefits of a company that has worked out the kinks and is fulfilling its purpose. We are always evolving and see that as a good thing. From owning our work to seeing its impact in the real world, our team is relentless in finding new ways technology can help make experiences better and help people. We are problem solvers, we value diverse thinking, we support one another, and we challenge ourselves to think bigger in the journey to deliver customer-obsessed tech solutions. To read more about what our tech team does, be sure to visit our tech blog at ally.tech</p><p>Works under the direction of more senior Content Strategists to create content for public facing and authenticated experiences. Collaborates with UX designers, usability and product teams.</p><p>At this time, Ally will not sponsor a new applicant for employment authorization for this position.</p> <h3> The Work Itself </h3> <ul><li>Develop digital content strategies, content, and copy solutions for Ally Auto Dealer initiatives</li><li>Create high-quality content that aligns to business objectives, as well as brand standards, and voice/tone guidelines</li><li>Utilize a range of inputs from user research, site analytics, SEO analytics, usability findings and design standards, to develop impactful solutions.</li><li>Collaborate with visual design teams, business partners, and marketing experts to create/maintain a best-in-class digital customer experience across the Ally landscape</li><li>Work with internal teams to develop, share, and edit solutions</li><li>Contribute to the maintenance and implementation of Ally Digital Content Style Guide standards</li><li>Tackle multiple projects, competing priorities, and ambitious timelines</li><li>Pitch, propose, and provide thoughtful rationale in leadership reviews</li><li>Represent the UX practice—its ideals, standards, and methods—as an advocate, leading contributor, and collaborator to stakeholders both on-site and in remote locations.</li></ul> <h3> The Skills You Bring </h3> <br/><strong>Required:</strong><ul><li><span>2+ years of content strategy and writing content for online properties.</span></li><li><span>Bachelor's degree in marketing, communications, information systems preferred or equivalent experience.</span></li><li>Portfolio with detailed narrative outlining approach and scope of involvement.</li><li><span>Experience developing content material in support of the communications strategies.</span></li><li><span>Experience publishing internal or external communications (e.g. website content).</span></li><li>Proficiency in Figma, Writer, or other industry standard design authoring tools.</li><li>Familiarity working with design systems.</li><li>Ability to balance routine, continuous throughput for tactical initiatives with long-term strategic engagement.</li></ul><strong>Preferred:</strong><ul><li>Familiarity working with common AI tools.</li></ul>#LI-Hybrid <h3> How We'll Have Your Back </h3> <p>Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:</p><ul><li><strong>Time Away:</strong> Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).</li><li><strong>Planning for the Future:</strong> plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.</li><li><strong>Supporting your Health &amp; Well-being:</strong> flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident &amp; hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.</li><li><strong>Building a Family:</strong> adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.</li><li><strong>Work-Life Integration:</strong> other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.</li><li><strong>Other compensations:</strong> depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.</li><li>To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf</li></ul> <p><strong><u>Who We Are:</u></strong></p> <p>Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.</p> <p>Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.</p> <p>We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at hrpolicy@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.</p> <strong><u>Base Pay Range</u></strong>: $65000 - $115000 USDAn individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.  Incentive Compensation: This position is eligible to participate in our annual incentive plan.