Sr. Analyst - Marketing Analytics at Ally Financial

United States

$85k - $150k

<h3> General information </h3> Career area Marketing Work Location(s) 601 S. Tryon Street, NC Remote? No Ref # 21802 Posted Date 02-20-26 Working time Full time <h3> Ally and Your Career </h3> Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?<br/><u>Work Schedule:</u> Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need. <h3> The Opportunity </h3> <p>Ally is seeking a Senior Analyst, Advanced Analytics to join our Marketing Data, Measurement, and Analytics team. This role is ideal for a curious, detail-oriented analyst who turns complex marketing data into clear insight on what’s working, what isn’t, and what to do next. The right candidate is a strong communicator who can dig into the details, connecting the dots, and highlight what matters most for better decisions and performance.</p> <p> </p> <p>Reporting to the Marketing Analytics Director, this role will focus on quantifying the full impact of Ally's marketing efforts. This position involves understanding the complete path to conversion, identifying appropriate measurement of each stage, building a comprehensive KPI framework, and advancing attribution analysis to influence strategic marketing decisions across all business lines.</p> <p> </p> <p>At this time, Ally will not sponsor a new applicant for employment authorization for this position.</p> <h3> The Work Itself </h3> <ul> <li>Perform hands-on data analysis to identify key insights and trends, continuously asking “How can we improve performance?” and working with cross-functional teams to advise on measurement (LOB Leads, Digital Marketing, CRM, Market Research, Content &amp; Strategy teams)</li> <li>Develop subject matter expertise in all sources of marketing measurement data: digital channels, organic social trends, awareness trends, site activity, etc.</li> <li>Collaborate closely with channel leads and campaign owners to understand objectives and measurement plans</li> <li>Leverage data science techniques and advanced quantitative methods (statistical modeling, machine learning, etc.) to generate actionable insights</li> <li>Contribute to the development of KPIs to increase the effectiveness and efficiency of Ally marketing spend across all channels</li> <li>Work closely with various data owners across business lines to create a fluid ecosystem of business and marketing metrics</li> <li>Develop measurement approaches for online and offline channels, seeking appropriate sources and linkages</li> <li>Prepare and present reports showing marketing performance and trends over time, across all channels to a range of audiences</li> <li>Use advanced coding to create predictive statistical and analytical models from the ground up</li> </ul> <h3> The Skills You Bring </h3> <p><span>Minimum Qualifications</span></p><p><span></span></p><ul> <li><span>3+ years of relevant experience</span></li> <li><span>Bachelor's degree in relevant field of study or equivalent</span></li> </ul> <p> </p> <p><span>Preferred</span></p> <ul> <li><span>Proficiency in SQL </span></li> <li><span>Proficiency in reporting &amp; BI (Power BI, Tableau, Sigma), statistics, quantitative analysis</span></li> <li><span>Proficiency in advanced programming languages such as Python, R, SAS </span></li> <li><span>Experience communicating performance and take aways to marketing teams while explaining what is driving results</span></li> <li><span>Experience with marketing metrics or measurements</span></li> <li><span>Clear understanding of conversion funnel metrics, analytics and levers for marketing success</span></li> <li><span>Experience in marketing analytics at a marketing agency or client-side marketing team preferred </span></li> <li><span>Strong analytical ability</span></li> <li><span>Proven ability to solve problems with data and improve business outcome</span></li> <li><span>Comfortable managing through ambiguity</span></li> <li><span>Excellent verbal and written communications skills</span></li> <li><span>Ability to work collaboratively with all levels of an organization</span></li> <li><span>Project and team management</span></li> <li><span>Self-starter with inquisitive nature</span></li> <li><span>Creative problem solver</span></li> </ul><br/> <h3> How We'll Have Your Back </h3> <p>Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:</p><ul><li><strong>Time Away:</strong> Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).</li><li><strong>Planning for the Future:</strong> plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.</li><li><strong>Supporting your Health &amp; Well-being:</strong> flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident &amp; hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.</li><li><strong>Building a Family:</strong> adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.</li><li><strong>Work-Life Integration:</strong> other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.</li><li><strong>Other compensations:</strong> depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.</li><li>To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf</li></ul> <p><strong><u>Who We Are:</u></strong></p> <p>Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.</p> <p>Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.</p> <p>We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at hrpolicy@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.</p> <strong><u>Base Pay Range</u></strong>: $85000 - $150000 USDAn individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.  Incentive Compensation: This position is eligible to participate in our annual incentive plan.