Digital Marketing Lead - Remotely at BasharSoft

Worldwide

<h3><strong>Job Summary</strong></h3><p>We are looking for a results-driven <strong>Digital Marketing Lead</strong> to develop, implement, track, and optimize our digital marketing strategies across multiple channels. The ideal candidate will lead digital campaigns, manage the marketing team, and drive brand growth, customer acquisition, and revenue through data-driven marketing initiatives.</p><p> </p><h3><strong>Key Responsibilities</strong></h3><ul><li>Develop and execute comprehensive digital marketing strategies aligned with business goals.</li><li>Lead and manage digital marketing campaigns across SEO, SEM, social media, email marketing, content marketing, and paid advertising.</li><li>Analyze performance metrics and provide actionable insights to optimize campaign effectiveness.</li><li>Manage and mentor the digital marketing team and external agencies or freelancers.</li><li>Oversee content strategy to ensure consistent brand messaging across all digital platforms.</li><li>Manage marketing budgets and ensure optimal ROI on advertising spend.</li><li>Conduct market research and competitor analysis to identify new growth opportunities.</li><li>Collaborate with sales, product, and design teams to align marketing initiatives with business objectives.</li><li>Stay updated on industry trends, tools, and best practices in digital marketing.</li></ul><h3><strong>Requirements</strong></h3><ul><li>4 to 7 years of Experience</li><li>Strong knowledge of digital marketing channels (SEO, PPC, social media, email, content marketing, analytics).</li><li>Experience with marketing tools such as Google Analytics, Google Ads, Meta Ads, CRM systems, and marketing automation platforms.</li><li>Strong analytical skills and ability to interpret data and campaign performance metrics.</li><li>Excellent leadership, communication, and project management skills.</li><li>Ability to work independently and manage multiple projects in a remote environment.</li><li>Bachelor’s degree in Marketing, Business, or a related field (preferred).</li></ul>