German Speaking Performance Marketing Lead (Fully Remote) at Eco Plus Solutions AB

Germany

<ul><li><strong>Location:</strong> 100% Remote within the European Union (Headquarters: Bochum, Germany)</li><li><strong>Employment Type:</strong> Full-time</li><li><strong>Experience Required:</strong> 5+ years</li><li><strong>Language Requirements:</strong> Fluent German (C2 proficiency) and professional English</li><li><strong>Total Compensation:</strong> &#x20ac;80,000 On-Target Earnings (&#x20ac;68,000 base + &#x20ac;12,000 performance bonus for German residents; adjusted for cost-of-living in other EU countries)</li></ul> <p><strong>Role Summary</strong> We are looking for a data-driven, results-oriented performance marketer to take full ownership of our paid acquisition channels from day one. You will design, execute, and optimize multi-channel performance campaigns across Google, LinkedIn, Shopify Ads, and content syndication channels to drive software installations and acquire high-intent B2B customers.</p> <p>In addition to managing media spend, you will establish scalable marketing workflows, run structured growth experiments, and build the foundation to hire and lead a marketing department within 12 to 24 months.</p> <p><strong>Primary Responsibilities</strong></p> <ul><li><strong>Paid Media Management:</strong> Direct end-to-end strategy, execution, and optimization across Google, LinkedIn, Shopify, and content distribution networks.</li><li><strong>B2B Growth &amp; App Conversions:</strong> Drive targeted B2B traffic to our Shopify App Store listings to convert prospects into active users and long-term customers.</li><li><strong>Systems &amp; Documentation:</strong> Build structured, repeatable processes, SOPs, and metrics frameworks to replace informal marketing tactics.</li><li><strong>Data-Driven Experimentation:</strong> Formulate hypotheses, run rapid marketing tests, and iterate quickly based on clear performance data.</li><li><strong>Analytics &amp; Attribution:</strong> Implement and manage tracking infrastructure, conversion funnels, and reporting dashboards using GA4, Google Tag Manager, and Looker Studio.</li><li><strong>Cross-Department Collaboration:</strong> Partner with Product and Customer Success teams to execute product launches, feature updates, and customer expansion campaigns.</li><li><strong>Leadership Development:</strong> Establish the organizational structures needed to scale and manage a marketing team over the next 1&#x2013;2 years.</li></ul> <p><strong>Requirements</strong></p> <p><em>Essential Qualifications</em></p> <ul><li><strong>Experience:</strong> 5+ years of practical performance marketing experience (ideally 4&#x2013;7 years) managing multi-channel B2B SaaS, e-commerce, or Shopify ecosystem campaigns.</li><li><strong>Acquisition Track Record:</strong> Proven success driving high-quality B2B leads via Google and LinkedIn advertising.</li><li><strong>Analytical Mindset:</strong> Strong understanding of core SaaS/e-commerce metrics, including CAC, CPL, ROAS, conversion rates, and volume growth.</li><li><strong>Process Orientation:</strong> Ability to build, document, and scale marketing workflows instead of relying on manual fixes.</li><li><strong>Technical Skills:</strong> Advanced hands-on experience with CRMs (such as HubSpot) and tracking tools (GA4, GTM, Looker Studio).</li><li><strong>Languages:</strong> Fluent German (C2 standard) to target the DACH region effectively, alongside strong business English.</li><li><strong>Remote Work Competency:</strong> Proven ability to work autonomously and manage responsibilities independently in a fully remote setup.</li><li><strong>Travel Willingness:</strong> Ability to attend two multi-day company offsites per year (2&#x2013;3 days each).</li></ul> <p><em>Desirable Qualifications</em></p> <ul><li>Prior experience managing campaigns directly on the Shopify App Store.</li><li>Background in product marketing, lifecycle retention, or customer expansion.</li><li>Previous experience managing small teams or a demonstrated readiness to step into leadership.</li></ul> <p><strong>What We Offer</strong></p> <ul><li><strong>High Impact &amp; Ownership:</strong> Full operational freedom to scale the growth engine behind an app portfolio serving 13,000+ active clients.</li><li><strong>Clear Career Path:</strong> Direct progression toward Senior Marketing Lead and team management within 1&#x2013;2 years.</li><li><strong>EU-Wide Remote Work:</strong> Complete location flexibility across the EU, complemented by two annual team retreats.</li><li><strong>Compensation Structure (Germany Benchmark):</strong><p></p><ul><li><strong>Base Salary:</strong> &#x20ac;68,000</li><li><strong>Target Bonus:</strong> &#x20ac;12,000</li><li><strong>Total Target Earnings:</strong> &#x20ac;80,000 <em>(Note: Non-German EU hires will receive local market-adjusted rates via our Employer of Record).</em></li></ul></li><li><strong>Benefits &amp; Perks:</strong> Region-specific benefits provided via EOR, including options like transit passes, micro-mobility leasing, retirement contributions, fitness memberships, and mental health support.</li><li><strong>Work Culture:</strong> A flat, transparent workplace that prioritizes psychological safety, continuous improvement, and authentic human connection over bureaucracy.</li></ul> <p><strong>Culture &amp; Values</strong> We believe top-tier work is built on trust, transparency, and collaboration. We prioritize execution over corporate buzzwords, treat setbacks as collective learning opportunities, and maintain a people-first approach in everything we do.</p>