Influencer & Content Marketing Specialist at FOREO

Worldwide

<p>Influencer &amp; Content Marketing Specialist</p><p>Location: Malaysia</p><p>Reports to: Global Marketing Manager &amp;General Manager, SEA</p><p><strong>About FOREO:</strong></p><p>FOREO is a wildly innovative community of 3,000+ revolutionaries who choose bold over</p><p>boring, every time. This Swedish beauty-tech company is forever hungry for something</p><p>new—whether it’s a groundbreaking high-tech beauty device or an unorthodox way to work</p><p>smarter. If you’re ready to break molds and challenge standards, you’ve found your tribe.</p><p><strong>The Opportunity:</strong></p><p>We are seeking a strategic and hands-on Influencer &amp;amp; Content Marketing Lead to own and</p><p>elevate our brand presence in the dynamic Malaysia market. This is a pivotal role where you will</p><p>be the architect of our influencer strategy and a key driver of organic growth. You will not only</p><p>craft compelling campaigns but also lead a small, mighty team, collaborating with global leaders</p><p>to make a measurable impact on our business.</p><p>This role is a key pillar of our marketing in Malaysia, with the clear opportunity to build the</p><p>influencer marketing function and grow into a local or even regional leadership position.</p><p><strong>Your Mission:</strong></p><p>To build FOREO's brand love and market share in Malaysia by developing and executing a</p><p>data-driven, creative, and cost-effective influencer and content marketing strategy that</p><p>increases visibility, engagement, and sales.</p><p><br/></p><p><strong>Key Responsibilities:</strong></p><p><u>Strategy &amp; Execution:</u></p><p>● Develop and implement the quarterly/annual influencer &amp;amp; content marketing strategy for</p><p>the Malaysia market.</p><p>● Plan and execute end-to-end influencer campaigns, from brief to launch, ensuring they</p><p>are compelling, on-brand, and drive key business metrics (traffic, engagement,</p><p>conversion).</p><p>● Research and analyze various content advertising opportunities, negotiate contracts to</p><p>ensure cost-effectiveness and maximum ROI.</p><p><br/></p><p><u>Influencer Relations &amp; Management:</u></p><p>● Proactively identify, recruit, and build lasting relationships with a network of key content</p><p>creators (KOLs), establishing FOREO as their top-tier partner.</p><p>● Continuously explore new and relevant influencers to tap into fresh audiences and drive</p><p>customer acquisition.</p><p>● Brief and manage influencers to deliver high-quality, engaging content (text, image,</p><p>video) that uniquely communicates product benefits.</p><p><br/></p><p><u>Analysis &amp; Optimization:</u></p><p>● Track, analyze, and report on campaign performance against KPIs (brand mentions,</p><p>engagement, traffic, conversion, sales contribution).</p><p>● Utilize local insights, social media dynamics, and competitor analysis to continuously</p><p>optimize strategies.</p><p>● Protect and enhance the online reputation of our products.</p><p><br/></p><p><u>Leadership &amp; Operations:</u></p><p>● Manage and mentor one direct report, fostering a culture of excellence and proactive</p><p>problem-solving.</p><p>● Manage the end-to-end influencer process: contracts, payments, and database</p><p>management.</p><p>● Provide logistical support for local and global campaign launches.</p><p>● Collaborate effectively with the General Manager and Global Marketing teams to align</p><p>market activities with global brand objectives.<br/><br/></p><p><strong>Who You Are:</strong></p><p>● You have a Bachelor’s degree in Communications, Marketing, or a related field.</p><p>● You possess 1-3 years of hands-on experience in Digital PR, Influencer Marketing, or</p><p>Content Marketing, specifically within the Malaysia market.</p><p>● You are fluent in English and Malaysiaese with exceptional written and verbal</p><p>communication skills.</p><p>● You are a natural networker—happy to meet editors and KOLs face-to-face, get them</p><p>excited about our products, and build genuine partnerships.</p><p>● You are highly organized and proactive, with experience using project management</p><p>software, G-Suite, and social media platforms. Knowledge of Google Analytics is a plus.</p><p>● You thrive in a fast-paced, visible environment, juggling multiple priorities without</p><p>sacrificing your critical eye for excellence.</p><p>● You are results-driven, highly motivated, and take full ownership of your outcomes.</p><p>● You are ready for occasional national and international travel.</p><p>● The ideal candidate will show a proactive and positive attitude, taking ownership of tasks</p><p>and anticipating next steps without the need for constant supervision. This person</p><p>should be able to move projects forward efficiently, suggest improvements, and identify</p><p>opportunities to strengthen the market’s performance.</p><p>● We are looking for someone dynamic, solution oriented, and able to deliver results</p><p>quickly and with precision. Agility, energy, and the ability to adapt to fast changing</p><p>priorities are essential to succeed in this role, as well as maintaining an open and</p><p>constructive communication with both local and global teams.</p><p><br/></p><p><strong>Why You’ll Love FOREO:</strong></p><p><u>Impact &amp; Visibility: </u>You will work for a global beauty-tech brand and see the direct impact of</p><p>your work on local and global campaigns.</p><p><u>Autonomy to Innovate:</u> You are encouraged to bring fresh ideas to the table and experiment</p><p>daily. We trust you to take the lead and simply "notify"; not "ask for permission."</p><p><u>Growth Trajectory: </u>This is not just a job; it's a career launchpad within a fast-growing</p><p>company. We invest in our high-potential talent.</p><p><u>A Team of Revolutionaries: </u>You will become part of a highly skilled, international, and</p><p>supportive team that values knowledge-sharing and bold thinking.</p><p>Ready to Revolutionize Beauty-Tech with Us?</p><p>If you are a proactive marketing professional with a passion for influencers and a drive to deliver</p><p>results, we want to hear from you.</p><p>Please submit your CV in English.</p><p>Please note that only shortlisted candidates will be contacted. All applications will be</p><p>considered under the terms and conditions of confidentiality in accordance with the regulations</p><p>of personal data protection.</p>