Creative Campaign Marketing at FutureSkill
Worldwide
<h2>Role Summary</h2>Creative Campaign Marketing is the “brain of the campaign team,” responsible for planning FutureSkill’s Product Year Package—from ideation and strategy to campaign planning, brief writing, and coordinating with creative/content/design/media teams. The role emphasizes hands-on experience in digital campaigns and KPI-driven execution.<h2>Key Responsibilities</h2><ul><li>Plan and design creative campaign strategies for the Product Year Package (quarterly/monthly/promotion periods).</li><li>Develop the campaign concept and Big Idea, then translate it into clear, sales-driving Key Messages / Angles / Hooks.</li><li>Deliver end-to-end campaign planning: Objective → Target → Insight → Proposition → Channel Plan → Timeline → initial Budget.</li><li>Write and communicate strong creative briefs that enable content/graphic/video/media teams to execute immediately.</li><li>Collaborate with Performance/Media teams to ensure creatives drive results (Conversion/Leads/Sales) and are optimized per channel.</li><li>Coordinate and communicate with internal teams/partners to deliver campaigns on time (Communication & Project Coordination).</li><li>Monitor campaign performance and optimize based on real data (A/B testing, creative iterations, landing page/CTA improvements).</li><li>Summarize results and extract learnings; create reports to improve the next campaign cycle.</li></ul><h2>Job Requirements</h2><ul><li>Experience in Digital Campaign / Creative Campaign / Campaign Marketing (real online campaign execution).</li><li>Strong planning and strategic thinking skills (big-picture thinking + ability to break down into actionable plans).</li><li>Excellent briefing skills: clear, structured briefs with rationale, objectives, examples, and defined deliverables.</li><li>Very strong communication: able to work with multiple teams clearly, directly, and solve issues on the spot.</li><li>Creative mindset: fast thinker, quick to test and iterate, goal-oriented.</li><li>Data-informed approach: able to read results and optimize campaigns to hit KPIs.</li><li>Experience creating viral content or doing content marketing.</li></ul><h2>Nice to Have</h2><ul><li>Art/Design skills (e.g., basic KV creation, moodboards, layouts; Canva/Adobe; or sketching ideas to communicate).</li><li>Experience working with EdTech / Subscription / Membership / Package Deals is a plus.</li><li>Understanding of funnels/customer journeys and adapting creatives for each stage (Awareness → Consideration → Conversion).</li></ul>
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