Is the Partner Product Marketing Manager position at G2 fully remote?

Yes, this Partner Product Marketing Manager position at G2 is a remote position. The role is available for candidates in United States.

Is this a full-time or part-time Partner Product Marketing Manager role?

This is a full-time Partner Product Marketing Manager position at G2.

What benefits does G2 offer for this position?

G2 offers the following benefits: Parental Leave, Unlimited PTO.

What is the salary range for the Partner Product Marketing Manager position?

The salary range for this Partner Product Marketing Manager role is $135k - $155k.

How do I apply for the Partner Product Marketing Manager position at G2?

You can apply for this Partner Product Marketing Manager position by clicking the "Apply Now" button on this page, which will take you to G2's application portal.

Partner Product Marketing Manager at G2

United States

$135k - $155k

About G2 - The Company G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.Now, we have joined forces with <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.capterra.com/">Capterra</a>, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.softwareadvice.com/">SoftwareAdvice</a>, and <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.getapp.com/">GetApp</a> to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.Does that sound exciting to you? Come join us as we try to reach our next PEAK!About G2 - Our PeopleAt G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our <a target="_blank" rel="noopener noreferrer nofollow" href="https://company.g2.com/dei">DEI</a> and philanthropic work (like our <a target="_blank" rel="noopener noreferrer nofollow" href="https://company.g2.com/gives">G2 Gives</a> program) because it encourages us all to be better people.<h2>About The Role</h2>The Partner Product Marketing Manager crafts the narrative for G2's partnerships and Buyer Intent product line, translating complex integrations into clear value propositions and sales enablement. Partnering closely with Product, Sales, and Partnerships, this role aligns market insights with product strategy to drive partner adoption and remove usage barriers.<h2>In This Role, You Will: </h2>The Partner Product Marketing Manager works closely with Partnerships, Product, Sales, Marketing, and the Senior Partner Marketing Manager to translate complex technical integrations, data partnerships, and joint offerings into a clear “better together” story. The role helps define why G2 and a partner’s capabilities are more valuable together, the customer problems they solve, and the outcomes they enable.This role is focused on our partners, along with our Buyer Intent product line. G2’s partnerships, including technology integrations, data relationships, and channel and ecosystem partners, are a growing way to put G2 buyer intent data in front of buyers inside the tools they already use. The Partner Product Marketing Manager owns customer and market insight, positioning, messaging, joint value propositions, and sales and partner enablement for G2’s partner offerings. This role also represents the voice of the customer to Partnerships and Product, helping those teams understand customer needs, adoption barriers, and opportunities.You will work side by side with the Partnerships team, who own the relationships and deal structure, and with the Growth Marketing Senior Partner Marketer, who owns partnership marketing strategy and activation. You are the strategic and storytelling counterpart to both.Partner go-to-market Strategy:<ul style="min-height:1.5em"><li>Develop and validate positioning, messaging, joint value propositions, and priority customer use cases for each partner offering.</li><li>Own messaging strategy and enablement readiness for partner-related feature launches, and identify the core narrative, proof points, and sales materials required. Partner with the partner marketer on the marketing launch plan and with Product and Partnerships on offering readiness.</li><li>Assist Partnerships with prioritization by defining the market case for each partner (audience, differentiation, and expected customer value).</li><li>Draft workflow guides, technical docs, and setup resources with Partnership and Product teams, maintaining content ownership while technical leads validate accuracy.</li><li>Develop and maintain the core content G2 sellers and partner teams need to understand, position, sell, and promote our joint offerings, including joint value propositions, ‘better together’ narratives, pitch decks, one-pagers, FAQs, and materials.</li><li>Create content for partner audiences, such as partner sales teams, solutions engineers, and partner marketing contacts, not just G2’s own.</li><li>Keep all partner content consistent with G2’s brand voice and core Buyer Intent positioning.</li><li>Work with Sales Enablement to build and deliver internal and partner enablement: pitch guidance, battlecards, objection handling, integration use cases, and customer proof points.</li><li>Collaborate with the Senior Partner Marketing Manager, Growth Marketing, and Events to develop content and enablement for partner launches, training sessions, and G2’s presence at partner events.</li><li>Define positioning, messaging, customer evidence, and subject-matter content for partner events, making sure it ties back to the partner’s GTM strategy.</li><li>Manage Partnerfleet and product messaging across partner pages, marketplace listings, and docs. Set listing standards, assist partners with G2 pages, and keep resources up to date.</li></ul>Supporting Buyer Intent and other Partner Launches:<ul style="min-height:1.5em"><li>Define the target customer profile, messaging, and positioning for Buyer Intent features and other partner-based features across the full suite to differentiate our offering in the market.</li><li>Develop comprehensive GTM launch plans across all customer-facing channels, aligning product messaging with key buyer pain points</li><li>Own positioning, messaging, customer use-case validation, and sales and partner enablement for each data-enabled partner offering. Equip the partner marketer to develop the marketing launch and activation plan that best addresses the customer's pain points and market opportunity.</li><li>Work with Buyer Intent Product and Partnerships to determine how G2 buyer intent data can power a partner’s platform or workflow, and which use cases create the most customer value.</li><li>Translate that data connection into a clear story for the partner’s customers and for G2’s sellers: what the data is, how it shows up in the partner’s product, and what outcome it drives.</li></ul>Customer, Sales, and Market Insight:<ul style="min-height:1.5em"><li>Establish an ongoing feedback loop through customer interviews, sales conversations, win/loss analysis, partner feedback, and competitive research.</li><li>Analyze partner adoption data and cross-functional feedback with Product, Partnerships, and CS to identify usage barriers. Use these insights to optimize onboarding, enablement, and joint adoption programs.</li><li>Synthesize unmet needs, objections, adoption barriers, and emerging use cases into recommendations for Partnerships and Product. Track how those insights inform offering development, prioritization, positioning, and enablement.</li><li>Define success metrics for partner launches and events, such as partner-enabled use-case adoption, enablement usage, partner activation, and message resonance, and report learnings to Partnerships, Product, and Growth Marketing.</li></ul><h2>Minimum Qualifications:</h2>We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. <ul style="min-height:1.5em"><li> 5+ years in product marketing, partner marketing, or a closely related GTM role, ideally in B2B SaaS or data and intent products.</li><li>Experience building go-to-market strategies and launching offerings with technology, data, or channel partners.</li><li>Strong writing skills, with the ability to create clear, persuasive content for external partner audiences as well as internal teams.</li><li>Ability to translate data-driven products into clear customer value.</li><li>Proven ability to build sales and partner enablement that gets used.</li><li>Excellent cross-functional collaboration with Partnerships, Product, Sales, and Marketing, and comfort working through influence rather than direct authority.</li></ul><h2>What Can Help Your Application Stand Out:</h2><ul style="min-height:1.5em"><li>Familiarity with buyer intent data, sales and marketing technology ecosystems, or ABM and revenue platforms.</li><li>Experience in a data-licensing, integration-heavy, or ecosystem-driven business.</li><li>Experience managing sales enablement libraries, partner directories, or web content using platforms such as Highspot and Partnerfleet.</li><li>Experience creating interactive demos, recorded walkthroughs, or visual explainers for technical offerings is a plus.</li><li>Comfort with CRM, enablement, and analytics tools.</li></ul>Our Commitment to Inclusivity and DiversityAt G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments <a target="_blank" rel="noopener noreferrer nofollow" href="https://culture.g2.com/commitments">here</a>. -- For job applicants in California, the United Kingdom, and the European Union, please review <a target="_blank" rel="noopener noreferrer nofollow" href="https://legal.g2.com/applicant-privacy-notice">this applicant privacy notice</a> before applying to this job.How We Use AI Technology in Our Hiring Process G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment. Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team. For additional details about how we handle your information throughout the application process, please review <a target="_blank" rel="noopener noreferrer" class="c-link" href="https://legal.g2.com/applicant-privacy-notice">G2's Applicant Privacy Notice</a>.

Apply Now

Remote Opportunity

Partner Product Marketing Manager

Join G2 as a senior professional working remotely from United States. Explore the role, benefits, and apply in one place.

Partner Product Marketing Manager

Full Time

$135k - $155k

6 hours ago

About G2 - The Company G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

United States

Marketing

Senior

Product Marketing

Partner Marketing

Go-to-Market Strategy

+5 more

Job Description

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

The Partner Product Marketing Manager crafts the narrative for G2's partnerships and Buyer Intent product line, translating complex integrations into clear value propositions and sales enablement. Partnering closely with Product, Sales, and Partnerships, this role aligns market insights with product strategy to drive partner adoption and remove usage barriers.

In This Role, You Will:

The Partner Product Marketing Manager works closely with Partnerships, Product, Sales, Marketing, and the Senior Partner Marketing Manager to translate complex technical integrations, data partnerships, and joint offerings into a clear “better together” story. The role helps define why G2 and a partner’s capabilities are more valuable together, the customer problems they solve, and the outcomes they enable.

This role is focused on our partners, along with our Buyer Intent product line. G2’s partnerships, including technology integrations, data relationships, and channel and ecosystem partners, are a growing way to put G2 buyer intent data in front of buyers inside the tools they already use. The Partner Product Marketing Manager owns customer and market insight, positioning, messaging, joint value propositions, and sales and partner enablement for G2’s partner offerings. This role also represents the voice of the customer to Partnerships and Product, helping those teams understand customer needs, adoption barriers, and opportunities.

You will work side by side with the Partnerships team, who own the relationships and deal structure, and with the Growth Marketing Senior Partner Marketer, who owns partnership marketing strategy and activation. You are the strategic and storytelling counterpart to both.

Partner go-to-market Strategy:

Develop and validate positioning, messaging, joint value propositions, and priority customer use cases for each partner offering.
Own messaging strategy and enablement readiness for partner-related feature launches, and identify the core narrative, proof points, and sales materials required. Partner with the partner marketer on the marketing launch plan and with Product and Partnerships on offering readiness.
Assist Partnerships with prioritization by defining the market case for each partner (audience, differentiation, and expected customer value).
Draft workflow guides, technical docs, and setup resources with Partnership and Product teams, maintaining content ownership while technical leads validate accuracy.
Develop and maintain the core content G2 sellers and partner teams need to understand, position, sell, and promote our joint offerings, including joint value propositions, ‘better together’ narratives, pitch decks, one-pagers, FAQs, and materials.
Create content for partner audiences, such as partner sales teams, solutions engineers, and partner marketing contacts, not just G2’s own.
Keep all partner content consistent with G2’s brand voice and core Buyer Intent positioning.
Work with Sales Enablement to build and deliver internal and partner enablement: pitch guidance, battlecards, objection handling, integration use cases, and customer proof points.
Collaborate with the Senior Partner Marketing Manager, Growth Marketing, and Events to develop content and enablement for partner launches, training sessions, and G2’s presence at partner events.
Define positioning, messaging, customer evidence, and subject-matter content for partner events, making sure it ties back to the partner’s GTM strategy.
Manage Partnerfleet and product messaging across partner pages, marketplace listings, and docs. Set listing standards, assist partners with G2 pages, and keep resources up to date.

Supporting Buyer Intent and other Partner Launches:

Define the target customer profile, messaging, and positioning for Buyer Intent features and other partner-based features across the full suite to differentiate our offering in the market.
Develop comprehensive GTM launch plans across all customer-facing channels, aligning product messaging with key buyer pain points
Own positioning, messaging, customer use-case validation, and sales and partner enablement for each data-enabled partner offering. Equip the partner marketer to develop the marketing launch and activation plan that best addresses the customer's pain points and market opportunity.
Work with Buyer Intent Product and Partnerships to determine how G2 buyer intent data can power a partner’s platform or workflow, and which use cases create the most customer value.
Translate that data connection into a clear story for the partner’s customers and for G2’s sellers: what the data is, how it shows up in the partner’s product, and what outcome it drives.

Customer, Sales, and Market Insight:

Establish an ongoing feedback loop through customer interviews, sales conversations, win/loss analysis, partner feedback, and competitive research.
Analyze partner adoption data and cross-functional feedback with Product, Partnerships, and CS to identify usage barriers. Use these insights to optimize onboarding, enablement, and joint adoption programs.
Synthesize unmet needs, objections, adoption barriers, and emerging use cases into recommendations for Partnerships and Product. Track how those insights inform offering development, prioritization, positioning, and enablement.
Define success metrics for partner launches and events, such as partner-enabled use-case adoption, enablement usage, partner activation, and message resonance, and report learnings to Partnerships, Product, and Growth Marketing.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

5+ years in product marketing, partner marketing, or a closely related GTM role, ideally in B2B SaaS or data and intent products.
Experience building go-to-market strategies and launching offerings with technology, data, or channel partners.
Strong writing skills, with the ability to create clear, persuasive content for external partner audiences as well as internal teams.
Ability to translate data-driven products into clear customer value.
Proven ability to build sales and partner enablement that gets used.
Excellent cross-functional collaboration with Partnerships, Product, Sales, and Marketing, and comfort working through influence rather than direct authority.

What Can Help Your Application Stand Out:

Familiarity with buyer intent data, sales and marketing technology ecosystems, or ABM and revenue platforms.
Experience in a data-licensing, integration-heavy, or ecosystem-driven business.
Experience managing sales enablement libraries, partner directories, or web content using platforms such as Highspot and Partnerfleet.
Experience creating interactive demos, recorded walkthroughs, or visual explainers for technical offerings is a plus.
Comfort with CRM, enablement, and analytics tools.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.

How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.

Requirements

assist partnerships with prioritization by defining the market case for each partner (audience, differentiation, and expected customer value).
draft workflow guides, technical docs, and setup resources with partnership and product teams, maintaining content ownership while technical leads validate accuracy.
develop and maintain the core content g2 sellers and partner teams need to understand, position, sell, and promote our joint offerings, including joint value propositions, ‘better together’ narratives, pitch decks, one-pagers, faqs, and materials.
create content for partner audiences, such as partner sales teams, solutions engineers, and partner marketing contacts, not just g2’s own.
keep all partner content consistent with g2’s brand voice and core buyer intent positioning.
work with sales enablement to build and deliver internal and partner enablement: pitch guidance, battlecards, objection handling, integration use cases, and customer proof points.
collaborate with the senior partner marketing manager, growth marketing, and events to develop content and enablement for partner launches, training sessions, and g2’s presence at partner events.
define positioning, messaging, customer evidence, and subject-matter content for partner events, making sure it ties back to the partner’s gtm strategy.

Benefits

Parental Leave
Unlimited PTO

Skills

Product Marketing

Partner Marketing

Go-to-Market Strategy

Sales Enablement

Messaging

Positioning

B2B SaaS

Data-Driven Products

Ready to Apply?

Join G2 today

Salary Range

$135k - $155k

Posted 6 hours ago

Explore more remote openings

Browse fresh listings from our global community of remote-friendly teams.

Records Support Specialist

Steno

Full Time

$0.024k - $0.029k

5 hours ago

On a regular basis you will • Respond to inbound calls, emails, and tickets in Zendesk as the first line of support for Records Retrieval clients • Check and communicate status on open requests in Record Vault, treating every status detail as PHI • Answer client questions about how records…

United States

Engineering

Backend Engineering

Mid

Customer Support

Zendesk

HIPAA Compliance

+5 more

Manager, Customer Sales

Cardinal Group Companies

Full Time

$60k - $67k

5 hours ago

POSITION: Manager, Customer Sales COMPENSATION: Pursuant to Colorado regulations, if this job is performed in Colorado , the salary range is $60,000 -$67,000 plus bonus potential. Eligible to participate in the company benefits plan . We offer health, vision, dental, and pet insurance.

United States

Sales

Account Executive

Mid

Leasing Process Management

Team Leadership

Data Analysis

+5 more

Agentic Process Consultant

AspenView Technology Partners

Full Time

5 hours ago

Build the Future with AspenView Technology Partners At AspenView, we are passionate about transforming the way organizations approach technology. We specialize in creating high-performing, nearshore IT teams to help North American clients innovate faster and more efficiently.

Argentina

Engineering

Backend Engineering

Senior

Process Mapping

Claude

Finance Operations

+5 more

Reddit & Communities Lead

Foundation

Full Time

CAD 88k - CAD 110k

5 hours ago

About Foundation Foundation helps B2B tech and SaaS brands get found, cited and recommended when their buyers ask AI for solutions. We do it through Generative Engine Optimization (GEO): the research, content, distribution and optimization that build a brand's presence across LLMs, search, Reddit,…

United States

Engineering

Backend Engineering

Senior

Reddit Strategy

Generative Engine Optimization

AI Workflow Development

+5 more

NPI Engineer

Ammortal Inc

Full Time

$125k - $147.97k

5 hours ago

Full-time Remote, some travel $125,000-$147,970 About Us The Ammortal Chamber brings together multiple scientifically backed technologies into one experience. It is a healing technology that can be utilized by wellness clinics and inside the home.

United States

Engineering

Backend Engineering

Mid

NPI

Manufacturing

DFM

+5 more

IT & Security Lead

Frontline Wildfire Defense

Full Time

$115k - $145k

5 hours ago

Please note that we do not accept unsolicited candidate introductions, referrals, or resumes from external recruiters or staffing agencies. Location: Remote (candidates must be located in MST or PST Time Zone) Background Check Requirement As part of our hiring process, Frontline Wildfire Defense…

Worldwide

Engineering

Security Engineering

Senior

IT operations

Cybersecurity

SaaS Administration

+5 more

Program Manager, Partner Enablement

Forward

Full Time

$135k - $175k

5 hours ago

Forward was founded in 2013 by four Stanford Ph.D.s, building the industry's first network digital twin: a mathematically accurate model of the production network.

United States

Operations

Senior

Partner Enablement

Channel Strategy

Sales Enablement

+5 more

Project Estimator - High Voltage / BESS

Rising Edge Group

Full Time

6 hours ago

What You'll Do Reporting to the Estimating Lead, the Project Estimator plays a key role in the preparation of complete EPC (Engineering, Procurement, and Construction) proposals for high-voltage electrical, renewables, and utility projects.

United States

Engineering

Backend Engineering

Mid

Electrical estimating

cost estimation

Bluebeam

+5 more

Senior Technical Program Manager - Power Platform & Automation (Consultant)

AG Consulting Partners, Inc.

Contract

$110k - $150k

6 hours ago

Overview AG Consulting Partners is seeking a highly skilled, hands-on Senior Technical Program Manager – Power Platform & Automation to support a Responsible AI (RAI) program within a large enterprise technology environment.

United States

Operations

Senior

Power Apps

Power Automate

Technical Program Management

+5 more

Senior Technical Program Manager - Power Platform & Automation (Consultant)

AG Consulting Partners, Inc.

Contract

$110k - $150k

6 hours ago

United States

Operations

Senior

Business Analysis

Power Apps

Power Automate

+5 more

Integration Engineer

Balsam Brands

Full Time

6 hours ago

The Integration Engineer reports directly to the Integration Architect and is responsible for developing integration solutions for technical and business teams while collaborating with product, engineering and business partners.

Worldwide

Engineering

Backend Engineering

Mid

Mulesoft

DataWeave

API-led connectivity

+5 more

Computational Biologist I

Freenome

Full Time

$131.325k - $189.525k

6 hours ago

About this opportunity: At Freenome, we are seeking a Computational Biologist I, Assay Development to help grow the Freenome’s Computational Biology, Assay Development (CBAD) team (can be a Senior Computational Biologist role depending on experience).

Worldwide

Engineering

Backend Engineering

Mid

Bioinformatics

Statistics

molecular biology

+5 more