Digital Marketing Strategist at Herewith Inc.

Worldwide

$120k - $140k

<h3><strong>About Herewith</strong></h3> <p>Herewith, Inc. is transforming how healthcare organizations connect patients, older adults, and families with reliable caregiving support.</p> <p>Our technology-enabled care platform helps healthcare organizations address an important challenge across the care continuum: what happens to patients outside the clinical setting.</p> <p>We partner with healthcare organizations serving individuals who may require ongoing non-medical caregiving, transportation, companionship, mobility assistance, help with daily activities, or transitional support. Families can also find and book helpers directly through our mobile and web-based platform.</p> <h3><strong>About the Role</strong></h3> <p>Herewith is seeking a Digital Marketing Strategist to own growth performance across our paid, organic, email, social, and partner channels.</p> <p>This position connects channel data to budget and campaign decisions, so every dollar we spend is tied to measurable acquisition of families, helpers, and healthcare partners.</p> <p>The ideal candidate is an analytical marketer who builds the reporting leadership relies on, sets SEO and campaign priorities, and gives our content team clear, data-backed direction on what to create next.</p> <p>You will report to our Content Lead and work closely with content, sales, design, engineering, and leadership.</p> <h3><strong>Key Responsibilities</strong></h3> <h3><strong>Performance Analytics and Reporting</strong></h3> <ul> <li>Own performance tracking across every acquisition channel, including paid social, paid search, SEO, email, organic social, and partner placements.</li> <li>Deliver a monthly performance report covering customer acquisition cost, conversion rate, lifetime value, and return on spend by channel.</li> <li>Partner with engineering to build dashboards that track the full customer lifecycle, from first touch through booking and repeat use.</li> </ul> <h3><strong>Budget and Spend Strategy</strong></h3> <ul> <li>Recommend monthly and quarterly budget allocation across channels based on performance data.</li> <li>Evaluate new spend opportunities, such as partner newsletter placements and sponsorships, with projected reach, cost, and expected return.</li> <li>Maintain a single record of marketing spend and results to build historical benchmarks.</li> <li>Balance family and helper acquisition to keep marketplace supply and demand in healthy ratio.</li> </ul> <h3><strong>SEO and Website Growth</strong></h3> <ul> <li>Own technical SEO strategy, including site audits, page prioritization, and optimization briefs.</li> <li>Use Google Analytics, Google Search Console, and SEMrush to identify which pages to optimize and build next.</li> </ul> <h3><strong>Campaign Strategy</strong></h3> <ul> <li>Collaborate with our content lead to build seasonal campaign plans aligned to how families make care decisions, such as holiday awareness campaigns followed by January conversion pushes.</li> <li>Turn performance analytics into actionable insights for the content team across web, blog, social, and email.</li> <li>Oversee our email marketing strategy, deliverability, and engagement.</li> </ul> <h3><strong>B2B and Partner Support</strong></h3> <ul> <li>Partner with the business development team to measure and report on healthcare partner campaigns.</li> <li>Build acquisition reporting that shows partners the reach and results of co-marketing efforts.</li> </ul> <h3><strong>Experience</strong></h3> <ul> <li>3 to 5+ years of experience in performance marketing, growth marketing, digital marketing, or marketing analytics.</li> <li>Direct ownership of channel budgets and spend recommendations.</li> <li>Experience in one or more of the following areas is strongly preferred:</li> </ul> <ul> <li>Two-sided marketplaces</li> <li>Healthcare or healthcare technology</li> <li>Senior care, home care, or caregiving services</li> <li>Consumer subscription or on-demand services</li> <li>B2B and Saas marketing</li> </ul> <ul> <li>Demonstrated experience building CAC, LTV, and ROAS reporting that leadership used to make spend decisions.</li> </ul> <h3><strong>Skills</strong></h3> <ul> <li>Hands-on proficiency with Salesforce, Google Analytics 4, Google Search Console, SEMrush or Ahrefs, and Meta and Google Ads.</li> <li>Working knowledge of technical SEO, including site audits, indexing, site structure, and page optimization.</li> <li>Ability to translate data into clear briefs that writers and designers can act on.</li> <li>Strong written and verbal communication with both technical and non-technical stakeholders.</li> <li>SQL or dashboard tool experience, such as Looker Studio or Tableau, is a plus.</li> <li>Familiarity with email platforms such as Klaviyo is a plus.</li> </ul> <h3><strong>Who Will Succeed in This Role</strong></h3> <p>You are an analytical marketer who turns data into decisions.</p> <p>You can look at a spend request, a traffic report, or a campaign result and say clearly what it means for growth and where the next dollar should go.</p> <p>You are comfortable building process from the ground up in an entrepreneurial environment with limited historical data.</p> <p>You care about reaching the families, older adults, and Helpers who rely on Herewith, and you want your work to show up in measurable growth.</p> <h3><strong>What We Offer</strong></h3> <ul> <li>Competitive base salary: $120K - 140K</li> <li>Comprehensive health benefits with paid time off</li> <li>Remote work environment</li> <li>Opportunity to build Herewith's growth and performance function from the ground up</li> <li>Ability to directly shape where Herewith invests to reach families, Helpers, and healthcare partners</li> <li>Collaborative, mission-driven team environment</li> </ul> <h4><strong>Why Herewith</strong></h4> <p>Older adults and individuals managing chronic illnesses frequently need practical support between healthcare encounters.</p> <p>Herewith is building the infrastructure to help bridge that gap.</p> <p>Through our mobile and web-based platform, healthcare organizations and families can connect with local caregiving support designed to complement clinical care.</p> <p>For our healthcare partners, this creates an opportunity to extend support beyond traditional healthcare settings.</p> <p>For patients and families, it provides greater flexibility in finding assistance when and where they need it.</p>