Appointment Setter (Telesales, Freelance, Remote) at In Marketing We Trust

Australia

<h3>What In Marketing We Trust is all about</h3><p><strong>We're a technical performance marketing agency, and we exist to solve tough problems in marketing. </strong>We bring an engineering mindset to complex marketing situations to deliver scalable performance that generates an exponential return on investment.</p><p>Trust is in our name and is our guiding principle. To deliver on our purpose, we conduct our business by the following Code of Ethics:</p><p>• Build trust through every interaction with every person</p><p>• Always deliver in the best interest of our clients</p><p>• Invest in the success of every team member</p><p>• Build long-term relationships with our partners</p><p>Delivering these foundational codes will fund our continued growth.</p><h2><span>Role Overview</span></h2><p><span>We are looking for an <strong>Appointment Setter (Telesales)</strong> to support our Marketing and Business Development efforts by converting warm and qualified leads into meaningful sales conversations.</span></p><p><span>This is a <strong>freelance role of approximately 8 hours per week, spread across the week</strong>. The focus is on <strong>quality over volume</strong>. Rather than high-volume cold calling, the Appointment Setter will work with a small number of high-value prospects, research each opportunity, make informed calls, capture useful sales intelligence, and book qualified follow-up conversations with senior commercial team members.</span></p><p><span>The role is ideal for someone who is confident on the phone, commercially curious, organised, and comfortable engaging senior decision-makers.</span></p><h2><span>Key Responsibilities</span></h2><h4><span>Lead Qualification &amp; Appointment Setting</span></h4><ul><li><p><span>Contact warm and qualified leads provided by the Marketing team.</span></p></li><li><p><span>Conduct approximately <strong>5–10 high-quality calls per week</strong>, depending on lead availability.</span></p></li><li><p><span>Understand the prospect's current situation, priorities and potential business needs.</span></p></li><li><p><span>Identify whether there is a current or future commercial opportunity.</span></p></li><li><p><span>Book qualified follow-up meetings with <strong>our commercial lead</strong>.</span></p></li><li><p><span>Ensure prospects understand the purpose and value of the follow-up conversation.</span></p></li></ul><h4><span>Sales Intelligence</span></h4><p><span>During conversations, gather useful information including:</span></p><ul><li><p><span>Current business needs and priorities.</span></p></li><li><p><span>Timing and potential buying window.</span></p></li><li><p><span>Relevant decision-makers and stakeholders.</span></p></li><li><p><span>Current suppliers or approaches where relevant.</span></p></li><li><p><span>Interest in Talent Acquisition support or supplier recommendations.</span></p></li><li><p><span>Potential future opportunities even where there is no immediate requirement.</span></p></li></ul><p><span>Capture enough context so the senior commercial lead can enter the next conversation well prepared.</span></p><h4><span>Lead Research &amp; Preparation</span></h4><ul><li><p><span>Review each lead before making contact.</span></p></li><li><p><span>Research the company, contact and relevant context where appropriate.</span></p></li><li><p><span>Review previous Marketing or sales interactions.</span></p></li><li><p><span>Prioritise leads based on quality, relevance and potential opportunity.</span></p></li><li><p><span>Tailor the approach to each prospect rather than relying on generic scripts.</span></p></li></ul><h4><span>Follow-Up &amp; CRM Management</span></h4><ul><li><p><span>Send approved follow-up materials after conversations.</span></p></li><li><p><span>Maintain accurate and useful records in the <strong>CRM and/or Notion</strong>.</span></p></li><li><p><span>Record call outcomes, qualification information, next steps and relevant sales intelligence.</span></p></li><li><p><span>Flag warm or time-sensitive opportunities for prompt handover.</span></p></li><li><p><span>Ensure booked appointments include sufficient context for the senior commercial lead.</span></p></li></ul><h4><span>Expected Weekly Activity</span></h4><p><span>The role will operate on an <strong>ultra-low-volume, high-quality model</strong>, with approximately <strong>8 hours per week spread across the week</strong>.</span></p><p><span>As a guide, weekly activity may include:</span></p><ul><li><p><span><strong>1–2 hours:</strong> Calling and prospect conversations.</span></p></li><li><p><span><strong>2–3 hours:</strong> Lead review, preparation and research.</span></p></li><li><p><span><strong>2 hours:</strong> Tailored prospect follow-up.</span></p></li><li><p><span><strong>1–2 hours:</strong> CRM updates, lead management and commercial handovers.</span></p></li></ul><p><span>The exact allocation may vary depending on the number and quality of leads available.</span></p><h4><span>Success Measures</span></h4><p><span>The primary measure of success will be the <strong>quality and commercial value of activity</strong>, rather than the number of calls made.</span></p><p><span>Key measures include:</span></p><ul><li><p><span>Qualified follow-up meetings booked with Paul or another senior commercial lead.</span></p></li><li><p><span>Meaningful prospect conversations completed.</span></p></li><li><p><span>Quality of information captured about current needs and business priorities.</span></p></li><li><p><span>Identification of timing and potential buying windows.</span></p></li><li><p><span>Identification of relevant decision-makers and stakeholders.</span></p></li><li><p><span>Identification of prospects open to Talent Acquisition support or supplier recommendations.</span></p></li><li><p><span>Quality and completeness of CRM/Notion records and handovers.</span></p></li><li><p><span>Useful feedback to Marketing about lead quality and market response.</span></p></li></ul><h4><span>What This Role Does Not Own</span></h4><p><span>The Appointment Setter is <strong>not expected to:</strong></span></p><ul><li><p><span>Own or manage the full sales cycle.</span></p></li><li><p><span>Negotiate or close deals.</span></p></li><li><p><span>Develop sales or marketing strategy.</span></p></li><li><p><span>Produce proposals or commercial solutions independently.</span></p></li><li><p><span>Conduct high-volume cold calling against completely unqualified lists.</span></p></li></ul><p><span>Cold outreach may be tested in the future, but the initial focus is on <strong>warm and qualified opportunities</strong>.</span></p><h2><span>About You</span></h2><p><span>You will likely be successful in this role if you:</span></p><ul><li><p><span>Are confident and professional on the phone.</span></p></li><li><p><span>Familiar with digital marketing products &amp; services (SEO, Paid Media, Marketing Analytics,...)</span></p></li><li><p><span>Have experience in appointment setting, telesales, business development, recruitment, lead qualification or a similar role.</span></p></li><li><p><span>Can build rapport quickly without sounding overly scripted or sales-driven.</span></p></li><li><p><span>Are comfortable speaking with senior business stakeholders.</span></p></li><li><p><span>Ask good questions and listen carefully for commercial opportunities.</span></p></li><li><p><span>Can distinguish between genuine buying signals and low-intent interest.</span></p></li><li><p><span>Are organised and disciplined about follow-up.</span></p></li><li><p><span>Can write clear, concise notes that are useful to another salesperson.</span></p></li><li><p><span>Are comfortable working independently with a relatively small lead pool.</span></p></li><li><p><span>Understand that five well-prepared conversations can be more valuable than fifty low-quality calls.</span></p></li></ul><hr><p><strong>Position title:&nbsp;</strong>Appointment Setter</p><p><strong>Department:&nbsp;</strong>Sales &amp; Marketing</p><p><strong>Report to:&nbsp;</strong>Marketing Manager</p><p><strong>Direct report:&nbsp;</strong>N/A</p><p><strong>Days/Hours:</strong>&nbsp;8 hours per week (1-2 hours per day)</p><p><strong>Employment type</strong>: Contractor/Freelancer</p><p><strong>Targeted time zones/locations: </strong>Australia only,</p><p><em>Note: only applications within the targeted time zones/locations are processed.</em></p>