Klaviyo Lifecycle Marketing Manager at Kirin

Argentina

<p style="min-height:1.5em">We are hiring a lifecycle marketer to own retention for a high-growth e-commerce brand. This role is centered on hands-on Klaviyo execution: segmentation, automated flows, campaign planning, deliverability, testing, and clear reporting tied to repeat purchase rate, LTV, and contribution margin.</p><p style="min-height:1.5em">Responsibilities</p><p style="min-height:1.5em">• Own the email and SMS calendar in Klaviyo from brief through QA, launch, and post-send analysis.</p><p style="min-height:1.5em">• Build and improve Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, and replenishment flows.</p><p style="min-height:1.5em">• Create meaningful customer segments using purchase behavior, engagement, product affinity, predicted value, and lifecycle stage.</p><p style="min-height:1.5em">• Maintain a disciplined A/B testing roadmap across subject lines, offers, content, timing, frequency, and flow logic.</p><p style="min-height:1.5em">• Monitor deliverability, list growth, consent, suppression, and sender reputation; resolve issues before they affect revenue.</p><p style="min-height:1.5em">• Partner with creative and merchandising teams to turn imperfect inputs into on-brand campaigns quickly.</p><p style="min-height:1.5em">• Produce weekly reporting on revenue, conversion, repeat purchase, LTV, unsubscribe rate, spam rate, and flow health.</p><p style="min-height:1.5em">Requirements</p><p style="min-height:1.5em">• 3+ years of lifecycle, retention, or CRM experience for a DTC or e-commerce brand.</p><p style="min-height:1.5em">• Deep hands-on Klaviyo experience, including custom properties, event triggers, flow logic, segmentation, and reporting.</p><p style="min-height:1.5em">• Strong Shopify fluency and familiarity with the surrounding e-commerce stack.</p><p style="min-height:1.5em">• Comfortable working in spreadsheets and explaining performance without hiding behind platform attribution.</p><p style="min-height:1.5em">• Strong copy judgment, careful QA habits, and the ability to ship independently at a fast cadence.</p><p style="min-height:1.5em">Helpful but not required</p><p style="min-height:1.5em">• Experience with Gorgias, Recharge, Attentive, Postscript, or loyalty and referral tools.</p><p style="min-height:1.5em">• Experience improving deliverability or migrating a large account into Klaviyo.</p><p style="min-height:1.5em">• Examples of flows, campaigns, or retention programs that materially improved LTV or repeat purchase rate.</p>