Content Design Lead – Contract, 6 months (Growth) at Linktree

Australia

Role overview We're looking for a Content Design Lead contractor to embed in our Growth team during a high-demand period. You'll work at the intersection of content strategy and product-led growth — partnering with your squad to deliver content that drives measurable impact on conversion, activation, and revenue. This is a delivery-focused role with real strategic weight. You'll own content direction across select projects, bring sharp critical thinking to the work, and operate independently enough to hit the ground running — including flagging misalignment or quality gaps when you see them. The 6-month contract is intended as a pathway to a permanent role.  What you'll do * Lead content strategy and produce end-to-end UX copy across priority Growth team projects, with an initial focus on pricing and packaging and adjacent areas (paid trials, add-ons and day 0-7 activation) * Work closely with your embedded squad — Staff Product Designers, PMs and Engineers — from strategy through to execution, taking clear ownership of content direction within your projects * Contribute your perspective to experimentation, enabling strong results and clear learnings by up-levelling content design * Review shipped and near-shipped work within your focus areas against best practice, documenting issues and opportunities for prioritisation. What we're looking for * 6+ years of content design experience, including 2+ years in a lead-level role on a growth or conversion-focused team * Solid grasp of product-led growth mechanics and how content influences behaviour at key moments * Portfolio of shipped product work that demonstrates strong content design craft and strategic thinking in these areas * Strong experimentation experience – comfortable designing A/B tests, interpreting results through a content design lens and iterating quickly to deliver quality at speed * Enough product sense to gather information independently, make strategic calls confidently and flag concerns early * A strong collaborator who is comfy with ambiguity – you don't rely on mature structures, processes or design systems to do your best work * Proven track record working on multiple projects simultaneously without losing quality * Hands-on in Figma essential; experience with Linear, Devin and Claude nice-to-have * Interest in extending to a permanent full-time role