Influencer Marketing Lead at Linktree

Australia

$160k - $180k

<h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">The Role</strong></h2><div><br></div><div><span style="background-color: transparent;">Linktree is the platform millions of creators, entrepreneurs, and businesses use to run their online presence, turning a single link into a hub for their content, audience, and business. Creator-made content is one of our most powerful and cost-efficient growth levers, and we want to run it as a real, always-on program, not a series of one-off campaigns.</span></div><div><span style="background-color: transparent;">We’re hiring an Influencer Marketing Lead to build and run a scaled, always-on creator content program across a range of verticals: sourcing, briefing, and managing a high volume of creators, and building the seeding, whitelisting, and affiliate mechanics that turn their content into a repeatable growth engine.</span></div><div><br></div><div><span style="background-color: transparent;">This is a senior, strategic role that owns the budget for contracting and compensating creators, and partners closely with our growth marketing team, who run paid distribution, to get proven content in front of the right audiences fast.</span></div><div><span style="background-color: transparent;">This role is ideal for someone who thinks in systems and volume, not just individual campaigns. You want to build the machine that runs hundreds of creator relationships at once, not just execute a handful of them well.</span></div><div><br></div><div><br></div><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">What You’ll Do</strong></h2><div><br></div><ul><li class=""><span style="background-color: transparent;">Build and run a scaled, always-on creator content program across multiple verticals: sourcing, briefing, and managing a high-volume roster of creators.</span></li><li class=""><span style="background-color: transparent;">Own and deploy the budget for contracting and compensating creators, including seeding, whitelisting, affiliate, and related creator economics.</span></li><li class=""><span style="background-color: transparent;">Partner closely with our growth marketing team on paid amplification. Flag what’s working and agree on a fast, standing process to get it in front of more people, rather than running paid media independently.</span></li><li class=""><span style="background-color: transparent;">Build a repeatable playbook for sourcing, briefing, contracting, and measuring creator content, so the program can scale into new verticals quickly.</span></li><li class=""><span style="background-color: transparent;">Work with our growth partnerships team to take what they prove out with a handful of larger deals and scale it across many more creators.</span></li><li class=""><span style="background-color: transparent;">Pull from existing creator and community relationships elsewhere in the org when there’s a fit, without depending on them. This program needs its own sourcing engine.</span></li><li class=""><span style="background-color: transparent;">Report on program performance on a regular cadence and make clear calls on what to scale, adjust, or cut.</span></li></ul><h4><br></h4><div><br></div><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">What You’ll Bring</strong></h2><div><br></div><ul><li class=""><span style="background-color: transparent;">Experience running scaled influencer, creator, or UGC programs: always-on and high-volume, not a handful of one-off campaigns.</span></li><li class=""><span style="background-color: transparent;">Comfort owning and defending a real budget across many smaller creator relationships rather than a few large ones.</span></li><li class=""><span style="background-color: transparent;">Experience partnering with a paid or growth marketing team on amplification, without needing to own the media-buying function yourself.</span></li><li class=""><span style="background-color: transparent;">Systems thinking: the ability to build repeatable sourcing, briefing, and measurement processes that work across many creators and verticals at once.</span></li><li class=""><span style="background-color: transparent;">Strong written and verbal communication skills, with experience presenting to senior stakeholders.</span></li><li class=""><span style="background-color: transparent;">Based in the US (West Coast) or Australia, with the flexibility to coordinate closely with US-based marketing leadership.</span></li><li class=""><span style="background-color: transparent;">Bonus: experience scaling a UGC or influencer program across multiple verticals or markets.</span></li><li class=""><span style="background-color: transparent;">Bonus: experience with seeding, whitelisting, or affiliate programs run at real volume.</span></li><li class=""><span style="background-color: transparent;">Bonus: experience partnering closely with a paid or growth marketing team on amplification workflows.</span></li><li class=""><span style="background-color: transparent;">Bonus: experience operating in fast-moving, early-stage, or 0-to-1 environments.</span></li></ul><div><br></div><div><br></div><div><em style="background-color: transparent; color: rgb(0, 0, 0);">Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $160,000-$180,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.</em></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!</span></div><div><br></div><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">Our Story</strong></h2><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands </span><span style="color: rgb(0, 0, 0);">Amazon, Nike, Nordstrom Target, Sephora, Vuori, and more to share products they love.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.</span></div><div><br></div><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">Where and How We Work</strong></h2><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.</span></div><h2><br></h2><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">How we’ll help you thrive</strong></h2><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:</span></div><div><br></div><ul><li class=""><span style="background-color: transparent;">An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!</span></li><li class=""><span style="background-color: transparent;">100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.</span></li><li class=""><span style="background-color: transparent;">Employer contribution towards your retirement.</span></li><li class=""><span style="background-color: transparent;">Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.</span></li><li class=""><span style="background-color: transparent;">Employee stock option program - we want each and every employee to share in the company’s success.</span></li></ul><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.</span></div><div><br></div><div><br></div>