Staff Product Marketing Manager, Business at Linktree

United States

$215k - $225k

<h2><span style="background-color: transparent; color: rgb(0, 0, 0);">The Role</span></h2><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We're looking for a staff product marketing leader to define how Linktree shows up for businesses, and to grow the number that choose us and pay for us. This role owns the positioning, narrative, and go-to-market for Linktree's business products: SMB tools that help small businesses build a professional presence, and Workspaces, our multi-profile, multi-seat product for teams, agencies, and brands managing at scale.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">The mandate is commercial. Acquire more businesses, convert them to paid, and expand their footprint over time. You'll sit alongside our product and growth teams as the strategic authority on the business segment: who these customers are, what they need, what they'll pay for, and how Linktree wins them.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">This is a staff role, which means you'll do the work and shape the function. You'll establish how Linktree thinks about the business segment by building the frameworks, forging the cross-functional relationships, and setting the standard for how business product marketing gets done.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">If you're energized by B2B narratives, know what it takes to win SMB customers, and can translate multi-user product functionality into clear business value, this is a chance to define a category.</span></div><div><br></div><div><br></div><h2><span style="background-color: transparent; color: rgb(0, 0, 0);">What you'll do</span></h2><h3><span style="background-color: transparent; color: rgb(67, 67, 67);">Own the positioning and storytelling for Linktree's business products</span></h3><ul><li class=""><span style="background-color: transparent;">Develop and evolve positioning and messaging for the full business suite (SMB tools, Workspaces, and what comes next) across business types, team sizes, and use cases.</span></li><li class=""><span style="background-color: transparent;">Build a differentiated narrative for Workspaces that lands the value of multi-profile, multi-seat management with the buyers and users who need it most.</span></li><li class=""><span style="background-color: transparent;">Speak to the distinct needs of each segment, from entreprenuers and local businesses to agencies managing dozens of client profiles to brands running coordinated multi-team presences.</span></li><li class=""><span style="background-color: transparent;">Keep the business story a natural, credible extension of Linktree's broader brand.</span></li></ul><h3><span style="background-color: transparent; color: rgb(67, 67, 67);">Drive business acquisition and free-to-paid conversion</span></h3><ul><li class=""><span style="background-color: transparent;">Identify the highest-leverage acquisition, upgrade, and expansion moments, and build the messaging and in-product storytelling to capture them.</span></li><li class=""><span style="background-color: transparent;">Partner with CRM and lifecycle teams on journeys that move businesses from trial and activation to habitual use, paid plans, and seat expansion.</span></li><li class=""><span style="background-color: transparent;">Work with data teams to track funnels, find friction points, and iterate on positioning and onboarding to shorten time-to-value for new business customers.</span></li><li class=""><span style="background-color: transparent;">Develop self-serve education assets, from one-pagers to demo narratives to comparison guides, that help businesses understand, choose, and buy.</span></li></ul><h3><span style="background-color: transparent; color: rgb(67, 67, 67);">Shape business product strategy with product and growth teams</span></h3><ul><li class=""><span style="background-color: transparent;">Build deep, research-backed personas for Linktree's business segments: their workflows, buying dynamics, tool stacks, and what makes them switch.</span></li><li class=""><span style="background-color: transparent;">Influence roadmap priorities with business user demand, competitive gaps, and strategic opportunity signals.</span></li><li class=""><span style="background-color: transparent;">Establish frameworks for evaluating new business features, packaging decisions, and tier differentiation, balancing user value, conversion potential, and long-term retention.</span></li><li class=""><span style="background-color: transparent;">Act as the voice of the business user in product, growth, and commercial conversations, bringing qualitative research, behavioral data, and market intelligence.</span></li></ul><h3><span style="background-color: transparent; color: rgb(67, 67, 67);">Lead go-to-market for business launches</span></h3><ul><li class=""><span style="background-color: transparent;">Own end-to-end GTM for business-focused launches, from SMB enhancements to major Workspaces releases.</span></li><li class=""><span style="background-color: transparent;">Define launch strategy across audience segmentation, channel approach, messaging hierarchy, and success metrics, then hold the cross-functional team to it.</span></li><li class=""><span style="background-color: transparent;">Partner with content, brand, and growth marketing to tell launch stories that feel credible, specific, and outcome-oriented.</span></li><li class=""><span style="background-color: transparent;">Build the repeatable playbooks that make every future business launch faster and sharper.</span></li></ul><h3><span style="background-color: transparent; color: rgb(67, 67, 67);">Build the competitive and market intelligence foundation&nbsp;</span></h3><ul><li class=""><span style="background-color: transparent;">Maintain a clear view of the business-facing link-in-bio and multi-profile management landscape, plus the adjacent productivity, brand management, and agency workflow tools businesses consider.</span></li><li class=""><span style="background-color: transparent;">Synthesize competitive intel, analyst signal, and business user feedback into sharp positioning updates and strategic recommendations.</span></li><li class=""><span style="background-color: transparent;">Identify and defend the territory where Linktree is uniquely positioned to win business users at scale.</span></li></ul><h3><span style="background-color: transparent; color: rgb(67, 67, 67);">Cross-functional clarity and consistency</span></h3><ul><li class=""><span style="background-color: transparent;">Be the connective tissue across product, growth, brand, and community teams so business messaging is consistent, accurate, and mutually reinforcing.</span></li><li class=""><span style="background-color: transparent;">Support localization and global expansion of business features with positioning that travels across markets and business cultures.</span></li><li class=""><span style="background-color: transparent;">Help internal teams, from support to marketing to leadership, articulate why Linktree is the right choice for businesses.</span></li></ul><div><br></div><h2><span style="background-color: transparent; color: rgb(0, 0, 0);">What you'll bring</span></h2><ul><li class=""><span style="background-color: transparent;">8+ years in product marketing, with meaningful time on B2B, SMB, or multi-seat and team-based products.</span></li><li class=""><span style="background-color: transparent;">A track record of leading GTM for complex launches and driving measurable outcomes across acquisition, activation, and retention.</span></li><li class=""><span style="background-color: transparent;">Fluency in how businesses buy: longer consideration cycles, multi-stakeholder dynamics, and the need for ROI clarity.</span></li><li class=""><span style="background-color: transparent;">Experience building segment personas that actually shape product and go-to-market decisions, not just slide decks.</span></li><li class=""><span style="background-color: transparent;">A confident strategic voice. You're comfortable pushing back on product direction, advocating for your segment, and shaping decisions beyond your immediate remit.</span></li><li class=""><span style="background-color: transparent;">An analytical mindset that connects product and marketing performance data to positioning decisions and roadmap influence.</span></li><li class=""><span style="background-color: transparent;">The ability to lead across functions without formal authority. You know how to build alignment, move quickly, and bring people with you.</span></li><li class=""><span style="background-color: transparent;">Experience at a high-growth consumer or SMB platform is a strong plus; you don't need to have come from enterprise.</span></li></ul><div><br></div><h2><span style="background-color: transparent; color: rgb(0, 0, 0);">What success looks like</span></h2><ul><li class=""><strong style="background-color: transparent;">Business acquisition and activation:</strong><span style="background-color: transparent;"> measurable growth in new Workspaces and SMB accounts, with activation rates showing that positioning and onboarding convert intent into real usage.</span></li><li class=""><strong style="background-color: transparent;">Free-to-paid conversion:</strong><span style="background-color: transparent;"> a growing share of business users upgrading to paid tiers, driven by clearer value communication, sharper upsell messaging, and intentional in-product storytelling.</span></li><li class=""><strong style="background-color: transparent;">Seat expansion:</strong><span style="background-color: transparent;"> existing Workspaces accounts adding seats over time, showing the multi-user value proposition lands and keeps landing throughout the lifecycle.</span></li><li class=""><strong style="background-color: transparent;">Business segment retention:</strong><span style="background-color: transparent;"> business users churning at a lower rate than the general user base, a sign this segment is well-served and deriving ongoing value.</span></li><li class=""><strong style="background-color: transparent;">Internal clarity: </strong><span style="background-color: transparent;">product, growth, and leadership share a confident understanding of who Linktree's business customers are and what they need, built on the personas, frameworks, and narratives this role creates.</span></li></ul><div><br></div><div><em style="background-color: transparent; color: rgb(0, 0, 0);">Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $215,000-$225,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.</em></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!</span></div><div><br></div><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">Our Story</strong></h2><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.</span></div><h3><br></h3><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">Where and How We Work</strong></h2><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.</span></div><h2><br></h2><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">How we’ll help you thrive</strong></h2><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:</span></div><div><br></div><ul><li class=""><span style="background-color: transparent;">An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!</span></li><li class=""><span style="background-color: transparent;">100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.</span></li><li class=""><span style="background-color: transparent;">Employer contribution towards your retirement.</span></li><li class=""><span style="background-color: transparent;">Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.</span></li><li class=""><span style="background-color: transparent;">Employee stock option program - we want each and every employee to share in the company’s success.</span></li></ul><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.</span></div><div><br></div><div><br></div>