Staff Product Marketing Manager, Creator Monetization at Linktree

United States

$215k - $225k

<h2><span style="background-color: transparent; color: rgb(0, 0, 0);">The role</span></h2><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We're looking for a strategic product marketer to shape how linkers earn money on Linktree. This role sits at the intersection of linker success and business growth, owning the positioning, narrative, and go-to-market for Linktree's monetization suite. That suite is anchored in our own earning tools (digital downloads, coaching, and courses, etc) and spans every way linkers make money on the platform.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">You'll partner closely with the product teams building these experiences, using linker insight and market intelligence to sharpen how we position, launch, and grow adoption of earning tools across our linker base. You'll define who our highest-potential monetizing linkers are, what they need, and how Linktree credibly competes in an increasingly crowded linker economy.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">If you love building product narratives that directly improve people's livelihoods and want to own a category that matters to both linkers and Linktree's business, this is a chance to do meaningful work at scale.</span></div><div><br></div><div><br></div><h2><span style="background-color: transparent; color: rgb(0, 0, 0);">What you'll do</span></h2><h3><span style="background-color: transparent; color: rgb(67, 67, 67);">Define the positioning for how linkers earn on Linktree</span></h3><ul><li class=""><span style="background-color: transparent;">Develop clear, differentiated positioning and messaging for Linktree's monetization suite (digital downloads, coaching, courses, affiliate revenue, etc) and what comes next&nbsp; across linker segments, verticals, and earning maturity levels.</span></li><li class=""><span style="background-color: transparent;">Translate complex product capabilities into simple value propositions: what linkers can sell, how it works, and why Linktree is the right home for it.</span></li><li class=""><span style="background-color: transparent;">Build a messaging architecture that scales. Each tool with its own identity, all reinforcing one coherent “earn on Linktree” story.</span></li></ul><h3><span style="background-color: transparent; color: rgb(67, 67, 67);">Shape monetization product strategy with product and growth teams</span></h3><ul><li class=""><span style="background-color: transparent;">Build deep linker personas, from first-time sellers to high-volume earners, to inform how we design, price, and surface monetization products.</span></li><li class=""><span style="background-color: transparent;">Influence roadmap prioritization with linker demand, competitive gaps, and earning-potential signals.</span></li><li class=""><span style="background-color: transparent;">Establish frameworks for evaluating new monetization opportunities, balancing linker value with platform economics and strategic fit.</span></li><li class=""><span style="background-color: transparent;">Act as the voice of the monetizing linker inside the product team, bringing qualitative insight, behavioral data, and competitive context to the table.</span></li><li class=""><br></li></ul><h3><span style="background-color: transparent; color: rgb(67, 67, 67);">Own go-to-market for linker monetization launches</span></h3><ul><li class=""><span style="background-color: transparent;">Lead end-to-end GTM for new and evolving monetization products and features.</span></li><li class=""><span style="background-color: transparent;">Define launch strategy (audience segmentation, channel mix, creative direction, and success metrics) across owned, CRM, and in-product surfaces.</span></li><li class=""><span style="background-color: transparent;">Partner with content, social, and linker marketing teams to tell launch stories that feel real, credible, and linker-first.</span></li><li class=""><br></li></ul><h3><span style="background-color: transparent; color: rgb(67, 67, 67);">Drive adoption and activation of earning tools</span></h3><ul><li class=""><span style="background-color: transparent;">Identify the moments linkers are most likely to start monetizing, and build the messaging and in-product storytelling to capture them.</span></li><li class=""><span style="background-color: transparent;">Partner with CRM and lifecycle teams on targeted campaigns that move linkers from awareness to active earning.</span></li><li class=""><span style="background-color: transparent;">Work with data teams to monitor adoption funnels, surface drop-off points, and iterate on messaging to improve activation rates.</span></li><li class=""><span style="background-color: transparent;">Develop education and enablement content, from linker guides to case studies, that demystifies selling on Linktree.</span></li></ul><h3><span style="background-color: transparent; color: rgb(67, 67, 67);">Build the competitive and market intelligence foundation</span></h3><ul><li class=""><span style="background-color: transparent;">Maintain a clear view of the linker monetization landscape to sharpen our positioning and flag strategic opportunities.</span></li><li class=""><span style="background-color: transparent;">Synthesize linker feedback, social listening, and market signals into actionable insight for product and marketing teams.</span></li><li class=""><span style="background-color: transparent;">Articulate what makes Linktree's monetization offering meaningfully different: the distribution advantage, the audience, the simplicity.</span></li></ul><h3><span style="background-color: transparent; color: rgb(67, 67, 67);">Cross-functional clarity and consistency</span></h3><ul><li class=""><span style="background-color: transparent;">Be the connective tissue across product, growth, brand, and community marketing so monetization messaging is consistent and mutually reinforcing.</span></li><li class=""><span style="background-color: transparent;">Support localization and global expansion of earning tools with positioning that travels across markets.</span></li><li class=""><span style="background-color: transparent;">Help internal teams, from support to partnerships, articulate the value of Linktree's earning tools.</span></li></ul><div><br></div><h2><span style="background-color: transparent; color: rgb(0, 0, 0);">What you'll bring</span></h2><ul><li class=""><span style="background-color: transparent;">8+ years of experience in product marketing ideally with consumer-facing platforms, linker tools, or marketplace/commerce products.</span></li><li class=""><span style="background-color: transparent;">Deep familiarity with the linker economy: how linkers think about earning, the tools they compare, and what “making it” looks like at different stages.</span></li><li class=""><span style="background-color: transparent;">A storyteller who grounds creative work in data. Comfortable connecting qualitative linker insight with quantitative signals like GMV, take rate, and earning activation.</span></li><li class=""><span style="background-color: transparent;">A track record of GTM for consumer or prosumer launches that drove measurable adoption.</span></li><li class=""><span style="background-color: transparent;">Analytical enough to dig into performance data and extract the insight that shapes your next move.</span></li><li class=""><span style="background-color: transparent;">Comfortable with ambiguity. Our monetization suite is growing fast, and you'll build the narrative even while the product is taking shape.</span></li><li class=""><span style="background-color: transparent;">Collaborative and low-ego. As good at influencing without authority as you are at owning your lane.</span></li></ul><div><br></div><h2><span style="background-color: transparent; color: rgb(0, 0, 0);">What success looks like</span></h2><ul><li class=""><strong style="background-color: transparent;">Paid conversion:</strong><span style="background-color: transparent;"> linkers find enough success and value monetizing on Linktree that they willingly pay for our paid features.</span></li><li class=""><strong style="background-color: transparent;">GMV and earning activation growth</strong><span style="background-color: transparent;">: more linkers selling, and selling more. The clearest signal the work is landing: growth in active monetizing linkers and the total value they generate through Linktree's first-party tools.</span></li><li class=""><strong style="background-color: transparent;">Faster time-to-first-sale: </strong><span style="background-color: transparent;">new linkers who set up an earning tool reach their first transaction faster because onboarding messaging, in-product storytelling, and lifecycle campaigns are doing their job.</span></li><li class=""><strong style="background-color: transparent;">Launch adoption rates: </strong><span style="background-color: transparent;">when a new monetization product ships, a meaningful share of target linkers activate within 30–60 days, reflecting the quality of the GTM and pre-launch education.</span></li><li class=""><strong style="background-color: transparent;">Competitive differentiation</strong><span style="background-color: transparent;">: in qualitative research and win/loss analysis, linkers can clearly articulate why they sell on Linktree rather than a standalone tool, and the answer maps back to messaging this role owns.</span></li></ul><div><br></div><div><em style="background-color: transparent; color: rgb(0, 0, 0);">Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $215,000-$225,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.</em></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!</span></div><div><br></div><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">Our Story</strong></h2><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.</span></div><h3><br></h3><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">Where and How We Work</strong></h2><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.</span></div><h2><br></h2><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">How we’ll help you thrive</strong></h2><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:</span></div><div><br></div><ul><li class=""><span style="background-color: transparent;">An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!</span></li><li class=""><span style="background-color: transparent;">100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.</span></li><li class=""><span style="background-color: transparent;">Employer contribution towards your retirement.</span></li><li class=""><span style="background-color: transparent;">Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.</span></li><li class=""><span style="background-color: transparent;">Employee stock option program - we want each and every employee to share in the company’s success.</span></li></ul><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.</span></div><div><br></div><div><br></div>