Technical Content Marketing Specialist at Roko Labs
United States
<h2><a name="about-roko-labs">About ROKO Labs</a></h2><p>ROKO Labs is a fast‑growing strategic product and technology consultancy based in NYC. We partner with Fortune 500 companies and VC‑backed startups to design, build, and scale digital products that users love. Our clients value us because we deeply understand both their businesses <em>and</em> the technology required to deliver real outcomes.</p><p>Our team spans multiple countries and disciplines—product management, engineering, design, QA, and sales—creating a collaborative, globally minded environment with plenty of room to learn and grow.</p><h2><a name="X7c7bbf14072bfff4d68767a3247cc4e56a0fe87">The Role: Technical Content Marketing Specialist (GTM & Sales Enablement)</a></h2><p>We’re looking for a <strong>Technical Content Marketing Specialist</strong> who can operate at the intersection of <strong>technology, consulting, and revenue</strong>. This is a hands-on role for someone who can confidently engage with product managers, engineers, and sales leaders—and turn complex technical capabilities and delivery approaches into clear, credible, sales-ready content.</p><p>This role is central to how ROKO Labs goes to market. You’ll help define how our consulting services, technical solutions, and client outcomes are positioned across our website and throughout the sales cycle. Working closely with our <strong>SVP of Product Management</strong>, who leads GTM strategy, you’ll translate real-world delivery experience, architectures, and results into compelling narratives that resonate with technical and executive buyers.</p><p>This is <strong>not</strong> a surface-level content role. Success requires technical curiosity, strong judgment, and the ability to ask the right questions, challenge vague claims, and produce content that stands up to scrutiny from experienced engineers and enterprise decision-makers alike.</p><p>A practical, results-oriented approach to using <strong>AI tools</strong> in daily marketing execution is essential.</p><h2><a name="key-responsibilities">Key Responsibilities</a></h2><h3><a name="content-strategy-gtm-support">Content Strategy & GTM Support</a></h3><ul><li>Own and execute a content‑driven marketing strategy focused on consulting services, technical solutions, and measurable client outcomes.</li><li>Partner closely with the SVP of Product Management to support GTM strategy, refine positioning, and clearly articulate value propositions for target markets and buyer personas.</li><li>Continuously evolve messaging based on feedback from sales, product, delivery, and client‑facing teams.</li></ul><h3><a name="sales-enablement">Sales Enablement</a></h3><ul><li>Build and maintain a robust library of sales enablement assets, including:<ul><li>Case studies</li><li>Pitch decks</li><li>One‑pagers and solution briefs</li><li>RFP and proposal support materials</li></ul></li><li>Work directly with sales leadership and account teams to understand active deal needs and create tailored content that supports pipeline progression.</li><li>Adapt messaging and formats for different stages of the sales funnel, from early discovery to late‑stage deals.</li></ul><h3><a name="technical-clientfocused-content-creation">Technical & Client‑Focused Content Creation</a></h3><ul><li>Lead end‑to‑end case study development: interviewing internal stakeholders and clients, structuring narratives, and quantifying business and technical impact.</li><li>Produce high‑quality written content such as:<ul><li>Website service and solution pages</li><li>Blogs and thought leadership articles</li><li>White papers and technical explainers</li><li>Customer success stories</li></ul></li><li>Translate complex topics—such as software development, cloud platforms, data, AI, product strategy, and digital transformation—into clear, credible, and compelling content for business decision‑makers.</li></ul><h3><a name="website-optimization">Website & Optimization</a></h3><ul><li>Own and maintain website content related to consulting services, solutions, and case studies, ensuring accuracy, clarity, and alignment with GTM messaging.</li><li>Apply SEO best practices to improve visibility, discoverability, and conversion.</li><li>Ensure consistent messaging and tone across all customer‑facing assets.</li></ul><h3><a name="aienabled-marketing-execution">AI‑Enabled Marketing Execution</a></h3><ul><li>Leverage AI‑powered tools for content ideation, drafting, editing, repurposing, and optimization.</li><li>Use AI thoughtfully to increase speed and scale while maintaining accuracy, credibility, and brand voice—especially for technical content.</li></ul><h2><a name="ideal-candidate-profile">Ideal Candidate Profile</a></h2><p>We’re specifically looking for someone who can bridge <strong>marketing, consulting, and technology</strong>.</p><h3><a name="required-experience-skills">Required Experience & Skills</a></h3><ul><li>Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.</li><li>~5 years of hands‑on experience in content marketing, B2B marketing, or sales enablement, ideally within:<ul><li>IT consulting</li><li>Technology services</li><li>Software development agencies</li><li>Product or digital transformation consultancies</li></ul></li><li>Proven ability to write for both <strong>business and technical audiences</strong>, producing content that is clear, structured, and persuasive.</li><li>Demonstrated experience translating complex technical concepts into client‑ready narratives.</li><li>Practical familiarity with software development, IT services, or modern technology stacks (e.g., cloud platforms, APIs, data, AI/ML, product development lifecycles).</li></ul><h3><a name="what-technical-enough-looks-like-at-roko">What “Technical Enough” Looks Like at ROKO</a></h3><ul><li>You don’t need to be an engineer—but you <em>do</em> need to:<ul><li>Ask smart questions of engineers and product leaders</li><li>Understand system‑level concepts and delivery tradeoffs</li><li>Accurately represent technical solutions in client‑facing content</li></ul></li><li>Comfort working with technical diagrams, architecture descriptions, and implementation narratives.</li><li>Ability to challenge vague claims and push for specificity, credibility, and measurable outcomes.</li></ul><h3><a name="bonus-points">Bonus Points</a></h3><ul><li>Experience supporting enterprise or mid‑market B2B sales cycles.</li><li>Familiarity with RFP processes and proposal writing.</li><li>Experience working closely with product managers or delivery leads.</li><li>Strong working knowledge of SEO tools, CMS platforms, and analytics.</li></ul><h2><a name="what-we-offer">What We Offer</a></h2><ul><li>A strategic, high‑visibility role with direct access to senior leadership.</li><li>The opportunity to shape how ROKO Labs positions its consulting services and technical expertise in the market.</li><li>Exposure to a wide range of industries, technologies, and client challenges.</li><li>A collaborative, fast‑paced environment where your work directly impacts revenue and growth.</li><li>Hybrid work model with flexibility between remote and in‑office work (3 days per week in the office).</li><li>Flexible working hours with no time‑tracking system.</li><li>Regular feedback and support for professional development.</li><li>Budget and encouragement for courses, conferences, and continued learning.</li><li>Collaboration with an international, cross‑functional team of product managers, engineers, designers, QA professionals, and sales leaders.</li><li>Referral bonus program.</li><li>Competitive salary based on experience and skill set.</li></ul><p><em>If you love turning complex technology into clear, credible stories that help sales teams win—and want to work closely with the people building the solutions—you’ll feel right at home at ROKO Labs.</em></p><p> </p>
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