Marketing Specialist - Social Media (Job Req #2026-047) at Ross Video

Canada

Why Work at Ross Video? We have a great group of people working together to create and deliver cutting edge products that look amazing and are easy to use. We go all out so that our customers can have the best possible experience and achieve quality results. With a product focus, continual learning, results driven processes, and creative thinking, we constantly strive to improve our solutions and to deliver results. If you've ever watched live television, news, sports, or entertainment, you've seen our products in use. All of the major Hollywood award shows, most professional sports teams, and many of the largest broadcasters in the world use Ross Video technology. Get behind the scenes and learn about what it takes to make live events possible. If that resonates, and you’re someone with integrity, commitment, and a strong drive to deliver great products, we’d love to hear from you.<br/><br/><br/>Job overview:<br/>Is your attention span strong enough to make it through this entire job posting?<br/>The world of social media is built on bite-sized pieces of content competing for the attention of audiences around the world. And since “you only get one shot”, creating captivating content is more important than ever. As the Social Media Coordinator at Ross Video, your job will be to support the global social presence by creating engaging, audience-first content optimized for each platform. The coordinator helps amplify Ross Video’s brand through storytelling that makes complex technology interesting, accessible, and relevant to diverse audiences. And better yet, can you do that while leveraging Gen-Z creativity, but still talking to the millennial and Gen-X audiences who are “sus” about new languages and trends #hashtagsixseven.<br/>If yes, then this role is for you.<br/>Who you report to: Director, Marketing - Communications<br/>What we offer:<br/>Ross offers competitive salaries, comprehensive health plans, and several perks to help you perform at your best. Some of these perks include flexible hours, generous paid time off, fitness/wellness allowance, an employee share ownership program, development support, and a ton of fun social activities and events! Best of all, you will be part of the Ross Video family, and we've got an energizing environment here.<br/>What the job is all about:<br/>Content Creation &amp; Execution<br/> • Create channel-specific content optimized for social (copy, visuals, short-form video).<br/> • Repurpose user-generated content (UGC), influencer content, and event content.<br/> • Edit videos using tools such as Premiere Pro, CapCut, and TikTok/Instagram native editors.<br/> • Build content tailored to platform best practices (length, dimensions, SEO, trends).<br/> • Maintain and track content calendar in Asana.<br/>Community Management<br/> • Monitor all social channels and respond to comments, messages, tags, and mentions.<br/> • Mirror Ross Video’s communication style and tone when engaging with the community.<br/> • Escalate sensitive comments, issues, or opportunities to senior team members as needed.<br/>Social Listening &amp; Insights<br/> • Monitor conversations about Ross Video and products on platforms such as Reddit, Discord, X, LinkedIn, Instagram, TikTok and YouTube.<br/> • Identify trends, pain points, opportunities, and relevant industry topics.<br/> • Share insights to guide content strategy and audience targeting.<br/>Advocacy &amp; Influencer Support<br/> • Collaborate with the Advocacy Specialist to source and coordinate UGC.<br/> • Support influencer and creator partnerships by identifying potential collaborators and tracking content, communication, and performance.<br/>Quality Assurance &amp; Trends<br/> • Compile weekly, monthly, and event-specific data reports.<br/> • Deep knowledge of platform shifts, meme culture, and emerging digital behaviors. Bonus if you’re ”chronically online.”<br/> • Ensure all content aligns with Ross Video’s Style Guide, content pillars, brand voice, and platform best practices.<br/> • Support scheduling and posting using social media management tools.<br/> Who you are:<br/>Experience<br/> • 4–5 years in social media, digital marketing, or content creation.<br/> • Portfolio is a requirement.<br/> • Proven success creating short-form, platform-native content.<br/> • Experience with TikTok, Reddit, Discord, and social listening tools.<br/>Skills &amp; Capabilities<br/> • Strong writing skills with the ability to distill complex technical topics into engaging, audience-friendly content.<br/> • Highly proactive self-starter who actively contributes ideas, recommends stronger content approaches, and transforms tagged content into valuable assets.<br/> • Excellent understanding of platform algorithms, trends, memes, and best practices.<br/> • Ability to create and edit multimedia content (video, thumbnails, graphics, carousels).<br/> • Ability to leverage AI for research and idea generation, but relies on personal creative expertise to craft polished, original final outputs.<br/> • Strong community management skills with attention to tone and audience.<br/> • Ability to learn quickly and adapt to new tools, channels, and formats.<br/> • Knowledge of SEO for social media.<br/>Technical Skills<br/> • Adobe Premiere Pro (desktop &amp; mobile)<br/> • Asana<br/> • CapCut (editing, templates)<br/> • Native platform editors (Instagram, TikTok)<br/> • Sprout Social<br/> • Familiarity with analytics and reporting tools (bonus)<br/>Bonus points if you have the following:<br/> • Experience with influencer marketing.<br/> • Understanding of B2B tech audiences or broadcast/media tech.<br/> • Familiarity with UGC sourcing and creator relations.<br/> • Experience working across different global regions.<br/>Other:<br/> • Must be comfortable working in a fast-paced environment, balancing multiple deadlines.<br/> • Travel may be required (&lt;10%).<br/> • Ability to maintain a professional online presence as part of the role.<br/> • Valid passport for occasional international travel.<br/><br/><br/>Equity, Diversity &amp; Inclusion<br/>At Ross, we embrace diversity, and we want you to bring your authentic self to work. We are committed to building a team that includes a variety of backgrounds, perspectives, and skills. Inclusivity drives innovation and creativity, and that’s something we’re passionate about at Ross! We believe everyone should be able to enjoy a rewarding career at Ross, regardless of race, colour, religion, sexual orientation, gender, gender identity or expression, marital status, age, veteran status, physical or mental disability. If a disability means that you need any additional support during the recruitment process, please contact Talent Acquisition and we will make all reasonable efforts to accommodate your request.