Lead - Paid Search at Tesco

India

<span>Tesco India</span> <span aria-hidden="true"> • </span> <span>Bengaluru, Karnataka, India</span> <span aria-hidden="true"> • </span> <span>Hybrid</span> <span aria-hidden="true"> • </span> <span>Full-Time</span> <span aria-hidden="true"> • </span> <span>Permanent</span> <span aria-hidden="true"> • </span> <span>Apply by 21-Jan-2026</span> About the role The PPC Lead plays a pivotal role in executing and optimising Paid Search activity at scale across Tesco Groceries, Marketplace, F&amp;F, and Retail Media. This role owns day-to-day campaign activation and optimisation, ensuring Paid Search delivers new customer acquisition, revenue growth, and trading performance, while operating to best-in-class standards.This role is designed for a high-ownership PPC specialist who can confidently lead execution, partner with campaign teams and CPG suppliers, and act as a trusted expert within a complex retail and retail-media environment. What is in it for you At Tesco, we are committed to providing the best for you.    As a result, our colleagues enjoy a unique, differentiated, market- competitive reward package, based on the current industry practices, for all the work they put into serving our customers, communities and planet a little better every day.    Our Tesco Rewards framework consists of pillars - Fixed Pay, Incentives, and Benefits.     Total Rewards offered at Tesco is determined by four principles - simple, fair, competitive, and sustainable.    <strong>Salary</strong> - Your fixed pay is the guaranteed pay as per your contract of employment.    <strong>Performance Bonus</strong> - Opportunity to earn additional compensation bonus based on performance, paid annually    <strong>Leave &amp; Time-off </strong>- Colleagues are entitled to 30 days of leave (18 days of Earned Leave, 12 days of Casual/Sick Leave) and 10 national and festival holidays, as per the company’s policy.    <strong>Making Retirement Tension-FreeSalary</strong> - In addition to Statutory retirement beneets, Tesco enables colleagues to participate in voluntary programmes like NPS and VPF.    <strong>Health is Wealth</strong> - Tesco promotes programmes that support a culture of health and wellness including insurance for colleagues and their family. Our medical insurance provides coverage for dependents including parents or in-laws.    <strong>Mental Wellbeing</strong> - We offer mental health support through self-help tools, community groups, ally networks, face-to-face counselling, and more for both colleagues and dependents.     <strong>Financial Wellbeing</strong> - Through our financial literacy partner, we offer one-to-one financial coaching at discounted rates, as well as salary advances on earned wages upon request.     <strong>Save As You Earn (SAYE)</strong> - Our SAYE programme allows colleagues to transition from being employees to Tesco shareholders through a structured 3-year savings plan.     <strong>Physical Wellbeing</strong> - Our green campus promotes physical wellbeing with facilities that include a cricket pitch, football field, badminton and volleyball courts, along with indoor games, encouraging a healthier lifestyle.  You will be responsible for Following our Business Code of Conduct and always acting with integrity and due diligence and have these specific risk responsibilities:-Campaign Activation &amp; Optimisation LeadershipSupport the Paid Search Manager/ Senior Manager in executing and best-practice optimising Paid Search campaigns across:Groceries, Marketplace, F&amp;F, Retail Media- Deliver end-to-end Paid Search execution across Google Ads, Microsoft Bing, and Search Ads 360, including:Campaign activation and setup, Automated bidding strategy optimisation, Keyword, ad copy, and asset builds, Budget management and campaign run-rates, Audience strategy and activation, A/B testing and experimentation, Feed management, Performance forecasting.- Planning, Trading &amp; Performance DeliveryLead planning and optimisation across key trading areas (Food, General Merchandise, F&amp;F), including: Monthly promotions &amp; Seasonal and critical trading campaignsExecute campaigns based on briefs from campaign teams and CPG suppliers, ensuring accuracy, pace, and quality.Monitor competitor activity and market dynamics to inform optimisation and planning decisions.- Reporting, Insights &amp; CommunicationDeliver regular performance reporting, competitor tracking, and actionable insights to campaign teams and CPG partners.Translate complex performance data into clear recommendations that improve efficiency and revenue outcomes.Key people and teams I work with in and outside of Tesco:People, budgets and otAttend campaign briefings, communicate Paid Search strategy, and provide post-campaign performance readouts. You will need Google Ads / Meta Certifications (Search, Shopping, Apps)7 to 10 years hands-on experience managing Paid Search campaigns using Google Ads and Search Ads 360.Google Analytics CertificationStrong understanding of Paid Search best practices, optimisation levers, and Experience in retail, grocery, or high-volume e-commerce environments.automation.Exposure to advanced automation, scripting, or feed-management technologies.Advanced Excel skills with the ability to analyse performance data and manage budgets.Experience working closely with product, data science, or martech teams.Confident communicator, able to present insights and recommendations to internal Proactive, curious, and continuously scanning the market for innovation.teams and partners.Exposure to feed-based campaigns and Shopping optimisation.Highly organised, detail-oriented, and comfortable managing multiple campaigns simultaneously.Experience working with CPG suppliers or advertiser-funded media models.Familiarity with competitor tracking tools and market intelligence About us At Tesco, inclusion is at the heart of everything we do. We believe in treating everyone fairly and with respect, valuing individuality and uniqueness to create a true sense of belonging. Diversity and inclusion are deeply embedded in our values—we treat people how they want to be treated. Our goal is for all colleagues to feel they can be themselves at work, and we are committed to helping them thrive. Across the Tesco group, we are building an inclusive workplace that actively celebrates the cultures, personalities, and preferences of our colleagues, who in turn contribute to the success of our business and reflect the diversity of the communities we serve.     At Tesco Bengaluru, we are proud to be a Disability Confident Committed Employer, highlighting our commitment to creating a supportive environment for individuals with disabilities. We are dedicated to offering equal opportunities for all candidates and encourage applicants with disabilities to apply. Our recruitment process is fully accessible, and we are happy to provide reasonable adjustments during interviews. If you need any accommodations to participate in the recruitment process, please let us know. We are here to ensure that everyone has the chance to succeed.     We also believe in fostering a work environment where you can excel both professionally and personally. Our hybrid model allows you to work flexibly—spend 60% of your week collaborating in person with colleagues at our office locations or local sites, and the rest of the time working remotely. We understand that everyone’s life journey is unique, whether you are starting your career, pursuing passions, or navigating life changes, and we are here to support you. Flexibility is a core part of our culture, and we encourage open conversations about how we can best accommodate your needs, so talk to us throughout your application process on the support required.