Director, Media Planning at Underscore Marketing
United States
<p> </p> <p><strong>Department: </strong>Strategy, Media Planning</p> <p> </p> <p><strong><span data-contrast="none">Director, Integrated Media Planning</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <p><span data-contrast="none">The Director, Media Planning leads integrated, compliant, and data-driven media strategy for pharmaceutical brands across HCP and DTC/Patient</span><strong><span data-contrast="none"> </span></strong></p> <p><strong><span data-contrast="none">Description:</span></strong><span data-contrast="none"> </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <p><span data-contrast="none">This role sits at the intersection of strategy, execution, and client leadership—owning omnichannel planning, guiding investment decisions, and ensuring media drives real business outcomes across launch and lifecycle. This is a senior agency role for someone who can set direction, pressure-test thinking, and collaborate across teams while remaining close to the work.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <p><strong><span data-contrast="none">Key Responsibilities:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <p><span data-contrast="none">Lead Media Strategy-</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="25" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Own media strategy across launch readiness and lifecycle management, translating brand goals into clear, actionable plans</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="25" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Define channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx lift</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="25" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Bring a strong point of view rooted in data, experience, and market understanding</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="25" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Lead integrated planning across digital (programmatic, social, search, endemic) and traditional (TV, print, OOH) channels</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="25" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">Ensure media plans reflect the full patient and HCP journey, not siloed tactics</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <p><span data-contrast="none">Be a Senior Client Partner-</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="27" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Serve as a trusted advisor </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="27" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Present media strategy with confidence, clarity, and conviction</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="27" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Partner closely with media activation, strategy, client services, and project management teams to ensure alignment and impact</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="27" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Set a high bar for strategic thinking, rigor, and accountability</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <p><span data-contrast="none">Manage Agencies, Budgets & Performance-</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="28" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Oversee external media partners to ensure high quality, efficient, and on strategy execution</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="28" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Own large media budgets, optimizing investment to maximize investment spend</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="28" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Partner with strategy and media activation teams to interpret performance and drive inflight optimization</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <p><span data-contrast="none">Innovate-</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="31" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Stay ahead of media, data, and platform evolution in pharma</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="31" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Leverage and adopt smarter, more effective ways to reach and engage audiences</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <p><strong><span data-contrast="none">What You Bring</span></strong><span data-contrast="none">-</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">8+ years of media planning experience, with deep pharma expertise (HCP + DTC)</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Strong media agency background with proven client facing leadership</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Fluency in MLR/FDA requirements and pharma media realities</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Expertise across digital channels, data partners and media research tools </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">Clear, confident communicator who can influence senior stakeholders</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">Bachelor’s degree required, MBA a plus</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <p><strong><span data-contrast="none">Core Strengths</span></strong><span data-contrast="none">-</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="33" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Integrated, omnichannel media leadership</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="33" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Data driven decision-making and optimization</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="33" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Pharma compliance fluency</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="33" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Client partnership and strategic influence</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <p><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun" data-ccp-charstyle-defn="{"ObjectId":"ac0262f4-8a9e-5820-b908-2d943c5f7113|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Aptos",469777842,"",469777843,"Aptos",469777844,"Aptos",201341986,"1",469769226,"Aptos",268442635,"24",469775450,"normaltextrun",201340122,"1",134233614,"true",469778129,"normaltextrun",335572020,"1",469778324,"Default Paragraph Font"]}"> </span></span><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002,</span></span><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun"> </span></span><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">we've</span></span><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun"> </span></span><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.</span></span><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun"> </span></span><span data-contrast="auto"><span data-ccp-charstyle="eop" data-ccp-charstyle-defn="{"ObjectId":"920dbcde-2834-5e15-a5fa-062170b236ba|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Aptos",469777842,"",469777843,"Aptos",469777844,"Aptos",201341986,"1",469769226,"Aptos",268442635,"24",469775450,"eop",201340122,"1",134233614,"true",469778129,"eop",335572020,"1",469778324,"Default Paragraph Font"]}"> </span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">Our team </span><span data-ccp-charstyle="normaltextrun">comprises</span><span data-ccp-charstyle="normaltextrun"> media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape.</span></span><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun"> </span></span><span data-contrast="auto"><span data-ccp-charstyle="eop"> </span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559685":360,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">If </span><span data-ccp-charstyle="normaltextrun">you're</span><span data-ccp-charstyle="normaltextrun"> passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share.</span></span><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun"> </span></span><span data-contrast="auto"><span data-ccp-charstyle="eop"> </span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><strong><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">Equal Employment Opportunity Statement</span></span></strong><span data-contrast="auto"><span data-ccp-charstyle="scxw247347478" data-ccp-charstyle-defn="{"ObjectId":"ba210119-27df-5bed-b99d-e9e0392173f5|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Aptos",469777842,"",469777843,"Aptos",469777844,"Aptos",201341986,"1",469769226,"Aptos",268442635,"24",469775450,"scxw247347478",201340122,"1",134233614,"true",469778129,"scxw247347478",335572020,"1",469778324,"Default Paragraph Font"]}"> </span></span> <br><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">Underscore is committed to creating a diverse and inclusive workplace. We </span><span data-ccp-charstyle="normaltextrun">provide</span><span data-ccp-charstyle="normaltextrun"> equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply.</span><span data-ccp-charstyle="eop"> </span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-ccp-props="{}"> </span></p> <p> </p>
Apply Now
