Sr. Director/VP, Strategy at Underscore Marketing
United States
<p> </p> <p><strong>Department: </strong>Strategy</p> <p><strong><span data-contrast="none">Senior Director/VP, Strategy (DTC/HCP)</span></strong></p> <p> </p> <p><strong><span data-contrast="none">Position Overview</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <p><span data-contrast="none">We are looking for a Sr. Director/VP, Pharmaceutical Media Strategy to join our small, dynamic media agency that focuses on pharmaceutical advertising. Reporting to the Head of Strategy, this role will lead and manage integrated media strategy and analytics for both DTC/Patient and HCP audiences. The position elevates performance reporting, insights, and optimization from day-to-day execution to enterprise-level strategic decision-making. Our support services include media and launch strategies, ongoing optimization, scenario planning, message mapping, and sequencing, along with consultative client support.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <p><span data-contrast="none">The ideal candidate collaborates with teams in strategy, analytics, planning, client services, data science and technology, as well as media activation. They help set overall strategic goals, ensure compliance with regulations, and promote data-driven decision-making among both clients and internal teams.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <p><strong><span data-contrast="none">Key Responsibilities</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <p><strong><span data-contrast="none">Performance Reporting & Strategic Insights </span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Deliver strategic oversight of media performance reporting across multiple pharmaceutical accounts, upholding consistency, analytical rigor, and executive-level transparency.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Lead teams in the analysis of marketing and media performance data to uncover trends, generate insights, and identify optimization opportunities that guide brand, channel, and investment strategies.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Distill complex datasets into clear and actionable narratives for senior stakeholders and clients, providing focused recommendations rather than solely presenting reports.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Provide comprehensive support including media and launch strategy, optimization, scenario planning, message mapping and sequencing, consultative client engagement, VVS strategy, and other related services.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">Demonstrate expertise in utilizing third-party health and media data providers to assess media impact effectively.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">Promote thorough documentation, facilitate knowledge sharing, and advocate best practices across analytics, performance optimization, and strategic media measurement disciplines.</span><span data-ccp-props="{}"> </span></li> </ul> <p><strong><span data-contrast="none">Client, Team & Cross Functional Leadership</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Collaborate with innovation and data science teams on advanced modeling and predictive analytics initiatives, translating results into actionable strategies for media planning.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Serve as the senior strategic lead and client advisor, owning strategic relationships and influencing decision-making at higher levels of client organizations.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <p><strong><span data-contrast="none">Qualifications & Skills Required</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <p><strong><span data-contrast="none">Education & Experience</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Bachelor’s degree in a related field (e.g., Data Science, Statistics, Marketing Analytics, Applied Mathematics, Marketing, or Business).</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="none">15+ years</span></strong><span data-contrast="none"> of experience in media strategy, analytics, or related roles, with </span><strong><span data-contrast="none">5+ years in pharmaceutical media advertising </span></strong><span data-contrast="none">across digital and traditional channels, or strategic consulting.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Demonstrated progression from hands-on analytics and reporting into </span><strong><span data-contrast="none">strategic leadership and client ownership</span></strong><span data-contrast="none">.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Extensive experience presenting strategic recommendations to senior client stakeholders and internal leadership.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <p><strong><span data-contrast="none">Strategic Skills</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Skilled in data visualization and simplifying complex concepts through storytelling.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Experience in developing investment scenarios and employing consultative selling strategies to foster organic growth.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Experience working with healthcare and media data providers</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Strong understanding of AI/automation concepts as applied to media analytics and reporting.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <p><strong><span data-contrast="none">Core Competencies</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="none">Strategic Leadership:</span></strong><span data-contrast="none"> Ability to set direction, not just execute tasks.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="none">Analytical Rigor:</span></strong><span data-contrast="none"> Ensures data integrity, methodological soundness, and insight quality.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="none">Pharmaceutical Expertise: </span></strong><span data-contrast="none">Experience with various therapeutic categories, both HCP and DTC audiences, and brands ranging from ultra-rare to mid-sized pharmaceutical companies, addressing their diverse needs.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="none">People Development:</span></strong><span data-contrast="none"> Team player, leader and desire to be part of a high performing team.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":2,"335559740":300}"> </span></li> </ul> <p><span data-ccp-props="{}"> </span></p> <p> </p> <p><span data-ccp-props="{"><span data-teams="true"><strong>Why Join Us?</strong><br>At Underscore Marketing, we value our team and invest in their success. We offer competitive compensation and benefits, including health coverage, retirement plans, paid time off, and professional growth opportunities. Our goal is to ensure you feel supported both personally and professionally while contributing to meaningful work in a dynamic, collaborative environment.</span></span></p> <p><span data-contrast="auto">Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.</span><span data-ccp-props="{"> </span></p> <p><span data-contrast="auto">Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape.</span><span data-ccp-props="{"> </span></p> <p><span data-contrast="auto">If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share.</span><span data-ccp-props="{"> </span></p> <p><span data-ccp-props="{"><span data-teams="true"><strong>Equal Employment Opportunity Statement</strong><br>Underscore is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply.</span></span></p>
Apply Now
