Marketing Operations Manager at Vercel

United States

$120k - $150k

<h2>About Vercel:</h2> <p><span>Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.<br/></span></p> <p><span>Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.</span></p><h2>About the Role:</h2> <p>We are looking for a Marketing Operations Manager to join our Marketing Operations team within the greater Revenue Operations team.</p> <p>In this role, you’ll be the primary Marketing Operations partner for our Demand Generation and Growth Marketing teams, ensuring campaigns launch quickly, run smoothly, and are tracked accurately. You’ll focus on campaign infrastructure, audience segmentation, and day-to-day operational support so the DG team can focus on driving pipeline.</p> <p>You’ll work hands-on in our marketing automation platform (<a href="http://Inflection.io">Inflection.io</a>), Salesforce, and related GTM tools, building repeatable processes that enable high-velocity campaign execution in a fast-paced, product-led growth (PLG) environment.</p> <p>You will report to the Head of Marketing Operations and if you’re based within a pre-determined commuting distance of one of our offices (SF, NY, or Austin), the role includes in-office anchor days on Monday, Tuesday, and Friday. </p> <h2>What You Will Do:</h2> <ul> <li>Partner with the Demand Generation team to operationalize campaigns, including audience segmentation, list pulls, and automation workflows</li> <li>Ensure campaign tracking, attribution, and reporting are accurate so DG can measure pipeline impact with confidence</li> <li>Evaluate and implement new demand generation technologies (e.g. ABM platforms, channel optimization tools, etc.) to improve campaign effectiveness</li> <li>Collaborate with the Data team to develop analytics and insights that inform targeting, spend optimization, and campaign strategy</li> <li>Build and maintain repeatable campaign templates, workflows, and data processes that reduce launch time and improve speed from idea to execution</li> <li>Proactively identify opportunities to improve lead quality and conversion rates through operational changes</li> <li>Provide day-to-day technical support and best-practice guidance to marketing stakeholders</li> <li>Document processes and contribute to internal playbooks for campaign execution</li> </ul> <h2>About You:</h2> <ul> <li>5+ years of Marketing Operations experience in SaaS or high-growth startups.</li> <li>Hands-on expertise with marketing automation platforms (<a href="http://Inflection.io">Inflection.io</a>, Marketo, or similar) and Salesforce</li> <li>Strong understanding of lifecycle marketing, campaign execution, and attribution tracking</li> <li>Experience building and maintaining campaign workflows, audience segmentation, and reporting</li> <li>Comfortable collaborating closely with stakeholders in Demand Generation, Growth Marketing, and RevOps</li> </ul> <h2>Bonus If You:</h2> <ul> <li>Familiarity with <a href="http://Tray.io">Tray.io</a>, RudderStack, Segment, or similar integration tools</li> <li>SQL proficiency or experience with BI tools for reporting and data validation</li> <li>Experience supporting developer-focused or PLG marketing motions</li> <li>History of improving marketing campaign performance through operational changes</li> </ul> <h2>Benefits:</h2> <ul> <li>Competitive compensation package, including equity.</li> <li>Inclusive Healthcare Package.</li> <li>Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.</li> <li>Flexible Time Off.</li> <li>We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.</li> </ul> <p><span>The San Francisco, CA base pay range for this role is $120,000.00 - $150,000.00. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process. </span></p> <p>Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.</p> <p> </p>