AI Marketing Operations Manager at Vidyard
Canada
CAD 94k - CAD 115k
<p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">Vidyard is the leading provider of AI-powered video messaging and engagement solutions for modern revenue teams. Trusted by 100,000+ companies, Vidyard helps go-to-market teams connect with buyers more personally and effectively at scale - accelerating deal cycles, increasing close rates, and humanizing digital communication. With AI video tools, real-time analytics, and automated workflows, Vidyard is redefining how companies grow revenue through video.</span></p><p><span style="font-size: 13pt; font-family: Arial, sans-serif;"><strong><br>About the Role </strong></span></p><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Vidyard is seeking an <strong>AI Marketing Operations Manager</strong> to join our <strong>Demand Generation</strong> team, reporting to our <strong>Director, Growth and Demand Generation.</strong> This is an individual contributor role for someone who builds first and administers second: you'll own the signal-based campaign and lifecycle automation that powers both our PLG and SLG motions, and you'll do it by diagnosing where a process breaks down, then building the automation, agent, or workflow that fixes it, not by waiting for a ticket to configure a form.</span></p><p></p><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">You'll work across our data warehouse, marketing automation platform (Marketo today, actively evaluating HubSpot), Salesforce, and Clay to turn product usage and account signals into triggered plays that reach the right person at the right moment. AI isn't a layer you bolt onto this work, it's how you do the work: orchestrating agents to handle multi-step campaign logic, using AI to QA and monitor automations at scale, and finding the workflows that shouldn't be built by hand anymore.</span><br></p><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">We care far less about how many years you've spent inside one platform's admin console than about what you've actually built. If you've used modern automation and orchestration tools (Clay, n8n, Zapier, Tray, Gumloop, Cursor, Claude, or similar) to solve a real GTM problem, that experience matters more to us than a certification.</span></p><p></p><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">This is a remote-first role open to candidates located in Canada.</span></p><h3><span style="font-size: 13pt; font-family: Arial, sans-serif;"><strong>About the Team</strong></span></h3><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Our Demand Generation team sits under the Marketing Department, with roles across Product Marketing, Paid Demand Generation, Campaign Management, Creative, and BDRs. Together, we're responsible for driving qualified pipeline and revenue across both our product-led and sales-led growth motions; from building awareness and demand at the top of the funnel to nurturing, qualifying, and converting engaged prospects into sales-ready opportunities.</span></p><p></p><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">We do this through integrated, multi-channel campaigns spanning paid media, lifecycle email and nurture programs, webinars and events, and content, grounded in strong positioning from product marketing, sharp creative execution, hands-on outbound from our BDR team, and the marketing operations rigor to route, score, and report on performance so we can continuously optimize what's working.</span></p><p></p><p><span style="font-size: 13pt;"><strong>What You’ll Work On</strong></span></p><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Campaign & lifecycle automation </span></p><ul><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Lead design and execution of complex, multi-touch nurture and lifecycle programs across both PLG and SLG motions: email, webinars, online ads, content syndication, and events, all built on triggers tied to buyer persona, motion, and journey stage.</span></p></li><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Build and manage lead scoring models and engagement nurture logic, and be the person who knows exactly why a lead moved from one stage to the next.</span></p></li><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Manage database health, forms, lists, and system assets as the foundation those campaigns run on, not as the job itself.</span></p></li></ul><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">AI agent orchestration & signal-based automation</span></p><ul><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Design and build AI-driven automation that turns product usage and enriched account data into triggered plays, orchestrating multi-step workflows across the data warehouse, marketing automation platform, and Clay rather than stitching together one-off point integrations.</span></p></li><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Use AI agents to monitor campaign and lifecycle automations in production: catching breakages, flagging anomalies, and proposing fixes before they show up as a data quality problem downstream.</span></p></li><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Own data enrichment strategy and execution using Clay to keep contact and account records complete and properly segmented to support scoring, routing, and outreach.</span></p></li></ul><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Reporting, analytics & measurement</span></p><ul><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Implement and maintain tracking for marketing campaigns, including UTM governance and lead source attribution.</span></p></li><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Build and maintain dashboards covering campaign performance, funnel and pipeline metrics, and program ROI, delivering data-driven insights that drive real decisions, not just reporting for its own sake.</span></p></li></ul><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Lead routing & data integrity</span></p><ul><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Maintain lead capture, routing, and scoring frameworks that ensure a clean handoff to Sales across both PLG and SLG paths.</span></p></li><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Ensure marketing program data flows accurately into Salesforce. Basic CRM fluency is assumed; deep Salesforce administration is not the focus of this role.</span></p></li><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Maintain data governance practices for GDPR, CCPA, and other relevant privacy requirements as they apply to marketing systems.</span></p></li></ul><p><span style="font-size: 13pt; font-family: Arial, sans-serif;"><strong>What We’re Looking For</strong></span></p><ul><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">You've spent real time using AI to diagnose problems, analyze what's actually happening in a broken workflow, and build the automation that fixes it, not just using AI to write faster emails. You're a builder who's comfortable moving between a marketing automation platform, a CRM, an enrichment tool, and an AI agent framework in the same afternoon.</span></p></li><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">3+ years of experience in marketing automation, marketing operations, or GTM systems at a technology company. We're evaluating for depth of hands-on building, not years spent as a specialist in one platform.</span></p></li><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Deep, demonstrated experience using AI to diagnose operational problems and build real automations, not prompt-and-forget usage. You have opinions about where AI earns its place in a GTM workflow and where it doesn't.</span></p></li><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Comfortable with modern automation and orchestration tools (Clay, Zapier, Tray, n8n, Gumloop, or similar) and able to pick up new ones fast. We are looking for someone who thinks in systems and logic, not someone anchored to one platform's admin console.</span></p></li><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Strong campaign and lifecycle logic chops: lead scoring, nurture design, journey mapping by persona and motion. </span></p></li><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Working knowledge of Salesforce or a comparable CRM, SQL, and API/webhook concepts well enough to diagnose and fix a broken data flow yourself before escalating it.</span></p></li><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Comfortable owning dashboards and reporting on funnel and pipeline performance, including UTM governance and lead source tracking.</span></p></li><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Strong communicator who can translate technical workflow logic into terms Sales, RevOps, and Product can act on.</span></p></li><li><p><span style="font-size: 11pt; font-family: Arial, sans-serif;">Working knowledge of data privacy requirements (GDPR, CCPA) as they apply to marketing databases.</span></p></li></ul><h2><span style="font-size: 13pt; font-family: Arial, sans-serif;"><strong>Our Tech Stack</strong></span></h2><ul><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">Marketo </span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">Claude</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">Redshift</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">Salesforce</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">Clay</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">Tray</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">Chili Piper</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">Inflection</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">Wordpress</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">Intercom</span></p></li></ul><hr><h3><span style="font-size: 13pt; font-family: Arial, sans-serif;"><strong>Our Commitment to Fair & Transparent Hiring 🤝</strong></span></h3><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">We believe the hiring process should be <strong>clear, respectful, and equitable</strong> for every candidate. </span></p><p><span style="font-size: 11pt; font-family: Arial, sans-serif;"><strong>The salary range for this role is: $94k - $104k - $115k CAD OTE in Canada. </strong><em>The salary range is designed to capture the full journey from developing skills to excelling in the role. Most new hires join close to the midpoint, which aligns with being fully capable in the position.</em></span></p><ul><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Compensation</strong>: At Vidyard, we’re committed to fair and transparent pay that reflects both where you are today and where you can grow. Our compensation is guided by market data and structured salary bands that consider skills, experience, performance, and internal equity to ensure fairness and competitiveness across all roles.</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>AI in Hiring</strong>: AI-enabled tools are used to assist in reviewing applications and documenting evaluations. These tools help us work smarter, but <strong>all final hiring decisions are made by people</strong> who take the time to consider your unique strengths and experience. This is the same reason why we ask that you refrain from using AI Interview assistants during your interview process.</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Accessibility for All</strong>: We’re committed to creating an accessible recruitment process. If you require accommodation at any stage, reach out to our recruitment team at </span><a target="_blank" rel="noopener noreferrer nofollow" class="text-primary-600 underline underline-offset-2" href="mailto:recruitment@vidyard.com"><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><u>recruitment@vidyard.com</u></span></a><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">.</span></p></li></ul><h3><span style="font-size: 13pt; font-family: Arial, sans-serif;"><strong>Will You Thrive at Vidyard?</strong></span></h3><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">At Vidyard, success comes from individuals who align with our </span><a target="_blank" rel="noopener" class="text-primary-600 underline underline-offset-2" href="https://www.vidyard.com/careers/#positions"><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><u>core values</u></span></a><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">, embrace challenges, and contribute to our high-performing, customer-obsessed culture. You’ll thrive here if you:</span></p><ul><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Put Customers First</strong>: You’re passionate about solving problems, delivering exceptional value, and ensuring our customers succeed with our products.</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Embrace Innovation</strong>: You think creatively, challenge the status quo, and continuously explore new ways to improve and grow—both personally and professionally—including how you leverage AI and emerging technologies in your work.</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Value Collaboration</strong>: You work effectively across teams, listen actively, and contribute to a supportive and inclusive environment (</span><a target="_blank" rel="noopener" class="text-primary-600 underline underline-offset-2" href="https://www.vidyard.com/deib/"><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><u>see our statement of dedication to DEIB here</u></span></a><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">).</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Act with Urgency</strong>: You’re motivated, proactive, and thrive in a fast-paced, dynamic environment where priorities can shift quickly and change is expected.</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Take Ownership</strong>: You own your work, take responsibility for outcomes, and are proud of delivering results that drive impact.</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Strive for Excellence</strong>: You maintain high standards, are goal-oriented, and continuously push yourself and your teammates to do their best.</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Use AI Thoughtfully: </strong>You’re curious and proactive about adopting AI tools to work smarter, increase impact, and scale results—while understanding the importance of human judgment, ethics, and continuous learning.</span></p></li></ul><h3><span style="font-size: 13pt; font-family: Arial, sans-serif;"><strong>Why You’ll Love Working at Vidyard</strong></span></h3><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;">At Vidyard, we’re passionate about creating an environment where you can succeed—both personally and professionally. Here’s what you can look forward to:</span></p><ul><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Work-life Integration:</strong> At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy remote-first flexibility, unlimited vacation, and the option to work abroad for up to 90 days each year.</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Competitive Benefits</strong>: Start day one with comprehensive, flexible benefits tailored to support you (RRSP match and stock options included following completion of your probationary period).</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Wellness & Mental Health: </strong>Flexible spending accounts and $1,500 annually for mental health support through Inkblot.</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Parental Leave Top-Up</strong>: Support when it matters most, with enhanced parental leave benefits.</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Growth & Development: </strong>$1,500 annual allowance, mentorship, and regular review cycles to support your professional development.</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Purpose & Impact: </strong>Paid volunteer hours and Employee Resource Groups to champion inclusion and community.</span></p></li><li><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Your Workspace, Your Choice: </strong>Remote-first with the option to collaborate in our office space in Kitchener, Ontario.</span></p></li></ul><p><span style="font-size: 10.5pt; font-family: Arial, sans-serif;"><strong>Come join a team where your best life meets your best work!</strong></span></p>
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