Director, Narrative & Brand at Workweek
United States
<h2><strong>About Workweek:</strong></h2><p><span style="font-size: 11pt;">Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.</span></p><p></p><h2><strong>Our Approach:</strong></h2><p><span style="font-size: 11pt;">At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who have actually done the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations.</span></p><p></p><h2><strong>About the role:</strong></h2><p>We are looking for a Director of Narrative & Brand to be the “soul” to the growth function.</p><p></p><p>At Workweek, our brand isn't a style guide or a logo. It’s the collective authority of our communities. Your mission is to ensure our networks in HR, Healthcare, Marketing, Ecom, Fintech, and beyond are recognized as the undisputed "must-reads" of their industries.</p><p></p><p>You have exquisite taste and an innate ability to know what copy, design or ideas will work and resonate with each of our communities.</p><p></p><p>You are a master storyteller who finds as much joy in the execution as you do in the strategy. You are the rare individual who can architect a 12-month brand vision with our CEO in the morning and jump into a CMS to polish a high-stakes launch email in the afternoon.</p><p></p><p>This is a high-floor, high-ceiling role. You will oversee our social and creative teams, but you are a "player-coach" at heart. You’ll work hand-in-hand with our Product, Content, and Growth leads to ensure that every touchpoint whether it’s digital, social, or IRL. We want all these to feel like a cohesive, elite Workweek experience. You’ll report to the VP of Marketing.</p><p></p><p>You’ll be enabled by AI, but not reliant on it. You know how to use it to get more done, but not in a way where final products feel produced by AI.</p><p></p><p><strong><em>Note</em></strong><em>: All Workweek employees may work remotely, all work must be done in English and availability to meet during the Central Time Zone workday is required.</em></p><p></p><h2><strong>What you'll do:</strong></h2><ul><li><p><strong>Lead with Taste:</strong> Oversee our social and creative teams, providing the strategic "vibe-check" and creative direction needed to turn our channels into high-value community hubs.</p></li><li><p><strong>Architect Authority: </strong>Build the narrative frameworks that turn our individual communities into the authoritative "North Star" brands for their specific industries.</p></li><li><p><strong>Galvanize Major Moments: </strong>Turn product launches, industry shifts, and network milestones into massive marketing events that dominate the conversation across social, creative assets, and IRL activations.</p></li><li><p><strong>Operate with No Ego: </strong>Whether it’s writing a high-stakes launch email, pulling a performance report, or crafting a social post, you step in wherever the narrative needs you. You know that no task is too small when the goal is excellence.</p></li><li><p><strong>Bridge the Network:</strong> Work daily with our Product and Content leads to ensure our narrative isn't just "marketing", it's baked into the actual product and editorial experience.</p></li><li><p><strong>Strategic Alchemy: </strong>Partner with the VP, Marketing to ensure brand efforts fuel growth without turning our communities into conversion-focused factories.</p></li><li><p><strong>The Workweek Playbook</strong>: Build the operational systems for storytelling that allow us to move at startup speed without losing our soul or our standards.</p></li><li><p><strong>Live the Brand: </strong>Be a high-signal member of Marketingland, our own community for marketers. You don’t just market to them; you are a peer among them.</p></li></ul><h2><strong>Qualifications:</strong></h2><ul><li><p>6 to 8+ years in brand, social, or creative strategy, with a record of building authority for niche communities or media brands.</p></li><li><p>Writing you would defend: You can write a brand manifesto people forward to a colleague and a marketing email people actually open. Both matter, and most candidates can only do one.</p></li><li><p>Working fluency with AI: You use these tools daily, you have specific opinions about where they help and where they produce garbage, and you can teach a team to use them without the output sounding like everything else on the internet.</p></li><li><p>Editorial conviction: You take ideas from anywhere, and you can reject most of them and explain why in one sentence.</p></li><li><p>A player-coach: You have managed teams and you still want to write the copy yourself.</p></li><li><p>Fluency across formats: You can carry a voice from a 280-character post to an event setup to a piece of premium swag.</p></li><li><p>Real collaboration: You lead through influence across Product, Sales, and Content, and people enjoy working with you.</p></li><li><p>Comfort with ambiguity: You start things without waiting for permission.</p></li></ul><h2><strong>Benefits:</strong></h2><ul><li><p><span style="font-size: 11pt;">Competitive pay (we don't pay based on location, we assign value to the role)</span></p></li><li><p><span style="font-size: 11pt;">Equity in Workweek</span></p></li><li><p><span style="font-size: 11pt;">Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)</span></p></li><li><p><span style="font-size: 11pt;">Unlimited PTO with a minimum of 3 days/quarter used</span></p></li><li><p><span style="font-size: 11pt;">100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)</span></p></li><li><p><span style="font-size: 11pt;">120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)</span></p></li><li><p><span style="font-size: 11pt;">401(k) plan with 3.5% company match</span></p></li><li><p><span style="font-size: 11pt;">$500 one-time stipend for any home office needs used after the first 90 days</span></p></li><li><p><span style="font-size: 11pt;">5-week sabbatical after 4 years on staff</span></p></li><li><p><span style="font-size: 11pt;">2 volunteering days per year</span></p></li><li><p><span style="font-size: 11pt;">1x/year in-person team retreat</span></p></li><li><p><span style="font-size: 11pt;">$100/month book stipend</span></p></li></ul><p></p><p><strong><em>Note:</em></strong><span style="font-size: 11pt;"> At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.</span></p><p></p><p><span style="font-size: 11pt;">If your experience is </span><em>this</em><span style="font-size: 11pt;"> close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply</span></p><p></p><p><strong><em>*At this time we do not offer visa sponsorship or assistance.</em></strong></p>
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