Director, Accounts at Advance Media

Worldwide

$108k - $125.4k

Strengthening and empowering all of the communities we serve.   MV Digital Group is currently seeking a Director, Accounts to join our growing team!  As a Director, Accounts, you’ll oversee all aspects of client accounts – including strategy development, timelines, reporting and budgets. You will play a key role in fostering a digital-first culture, training and educating your colleagues on the latest tools, tactics and trends in digital programming. You’ll utilize your strategic vision and in-depth knowledge of digital and social media advertising, audience segmentation, campaign management, and trends in online advocacy to strengthen our growing digital practice and further our clients’ goals — whether they’re in public affairs, policy, labor, nonprofit or corporate branding initiatives.   Compensation for this position is comprised of a base salary plus incentive compensation.  This base salary range is $90,000 - $105,000 per year.  Additional incentives bring total potential compensation to $108,000 - $125,400 per year. What you’ll be doing: * Act as a subject matter expert offering strategic thought leadership to build and execute strategic paid digital campaigns that are sophisticated, measurable, and actionable on key client engagements * Analyze clients’ digital strategies, lead strategic ideation sessions and partner with internal groups to create and deliver outcomes-focused solutions * Maintain an in-depth knowledge of current events, trends and changes within the digital space, and be able to incorporate this into best practices and recommendations into digital strategies for clients. * Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements that delivers innovative, creative work to clients by advising on:  * Designing strategies to move our targets and advance our client outcomes  * Current tactics in audience segmentation and digital targeting * Data analysis to drive online advertising strategy and campaign measurement * Driving full funnel multi-channel audience engagement across social media, online/digital, video, email, web, and mobile platforms  * Apply your experience to elevate strategic thinking across the organization. * Collaborate closely with a team of strategists to consistently deliver strategic solutions that meet agency standards Our ideal candidate will have the following: * Bachelor’s degree or equivalent experience in advertising, marketing, business, or similar area * 5+ years of experience in digital planning/strategy with progressive levels of responsibility, agency experience is a plus * Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly * Proven ability to strategically plan digital initiatives that align with clients’ strategic goals, KPIs and outcomes across a varying range of digital campaign budgets * Expert level knowledge of paid advertising tactics, including but not limited to paid search, programmatic display, social, and video channels – In platform knowledge and campaign execution experience required * Experience in marketing automation, conversion rate optimization, and advance audience targeting * Experience translating highly technical information into presentable and digestible formats that inform campaign strategies and outcomes * Solid understanding and deep experience across the digital marketing industry with the ability to identify and execute emerging trends * Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills