Head of Growth at Richpanel
United States
$160k - $200k
<p>Make Richpanel the company every CX leader knows before they need us.</p><p></p><p>Richpanel is the AI-native helpdesk. We replace the old helpdesk and the next few support hires.</p><p></p><p>We are profitable, backed by Sequoia Capital, and trusted by 3,000+ paying brands. Our team is small by design.</p><p></p><p>DTC gave us our first market. Your job is to make it one of several.</p><p></p><p>You will own how Richpanel is understood, discovered, discussed, and chosen.</p><p></p><p>This role combines brand marketing, product marketing, channel building, and new-market development. It reports directly to the CEO.</p><p></p><p>WHAT YOU WILL OWN</p><p></p><p>Build a brand people remember</p><p></p><p>• Make Richpanel's point of view clear across our site, decks, events, and customer stories.</p><p>• Build an excellent X presence inside DTC, ecommerce, CX, and AI communities.</p><p>• Turn customer evidence into posts, case studies, research, and conversations worth sharing.</p><p></p><p>Find the story that wins</p><p></p><p>• Join sales calls and interview customers, lost deals, partners, and operators.</p><p>• Test positioning and offers against real buyers.</p><p>• Build battlecards that help sales win against Gorgias, Zendesk, Fin, Decagon, and Sierra.</p><p>• Keep our website and pitch aligned with what buyers believe.</p><p></p><p>Diversify our channels</p><p></p><p>• Make PPC, AEO, content, events, referrals, and partnerships produce qualified pipeline.</p><p>• Set a clear thesis, budget, and success bar for every channel.</p><p>• Scale winners. Stop weak bets quickly.</p><p></p><p>Open enterprise and new verticals</p><p></p><p>• Find markets where our product solves urgent, valuable support problems.</p><p>• Build each vertical from research to its first repeatable motion.</p><p>• Define the ICP, triggers, objections, message, proof, channel, and sales play.</p><p>• Help Richpanel win beyond DTC without weakening what already works.</p><p></p><p>This is a builder's role. You will write, research, ship, and talk to customers yourself.</p> <p>YOU MAY BE A GREAT FIT IF</p><p></p><p>• You have 7+ years in B2B SaaS growth, product marketing, brand, or category creation.</p><p>• You have opened a new market, geography, segment, or vertical from zero.</p><p>• You can show work that changed perception and created qualified pipeline.</p><p>• You understand both brand and demand. You do not treat them as separate teams.</p><p>• You write clearly and know how to earn engagement on X.</p><p>• You are comfortable with PPC, AEO, content, events, and partnerships.</p><p>• You have built positioning, launch plans, sales narratives, or competitive battlecards.</p><p>• You enjoy deep research, customer interviews, and field work.</p><p>• You can work directly with a founder and decide with incomplete information.</p><p>• You use AI daily to research, draft, analyze, and move faster.</p><p>• Ecommerce, DTC, CX, or enterprise AI experience is useful, but not mandatory.</p><p></p><p>THIS ROLE IS NOT A FIT IF</p><p></p><p>• You only manage agencies or large teams.</p><p>• Your answer to every growth problem is more paid spend.</p><p>• You avoid customer calls, sales calls, or writing.</p><p>• You report impressions without connecting work to buyer behavior or revenue.</p><p></p><p>WHAT SUCCESS LOOKS LIKE</p><p></p><p>First 90 days</p><p></p><p>• Complete 25 customer, prospect, partner, and lost-deal interviews.</p><p>• Ship a message map, pitch narrative, and four useful battlecards.</p><p>• Build a repeatable X publishing and engagement system.</p><p>• Launch three channel experiments with clear stop or scale rules.</p><p>• Select two new verticals and ship the first GTM test for each.</p><p></p><p>Six months</p><p></p><p>• At least two new channels produce repeatable qualified pipeline.</p><p>• One non-DTC vertical produces a credible opportunity set and clear win-loss evidence.</p><p>• Richpanel's story is consistent across the website, sales deck, demos, and market conversations.</p> <p>WHY THIS ROLE MATTERS</p><p></p><p>You are not inheriting a finished playbook. You will decide what Richpanel becomes known for.</p><p></p><p>You get:</p><p></p><p>• Direct access to the CEO, customers, product team, and sales calls.</p><p>• A real budget for research, content, events, and channel experiments.</p><p>• A profitable company with 3,000+ paying brands and proven customer outcomes.</p><p>• Ownership of the brand, the growth portfolio, and our next markets.</p><p>• A small team with little process between an idea and a live test.</p><p></p><p>COMPENSATION AND BENEFITS</p><p></p><p>• $160,000 to $200,000 OTE. The mix is 70% fixed and 30% performance pay.</p><p>• 0.5% to 1% equity, vested over four years.</p><p>• 25 paid days off each year.</p><p>• Learning and development allowance.</p><p>• Annual offsite and quarterly team gatherings.</p><p>• Remote role based in the United States.</p><p></p><p>INTERVIEW PROCESS</p><p></p><p>1. CEO conversation focused on work you personally led.</p><p>2. Live working session on one Richpanel vertical and one channel.</p><p>3. Evidence review covering writing, research, launches, and business results.</p><p>4. Final conversation and references.</p><p></p><p>We aim to complete the process within two weeks.</p>
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