Senior Manager, Organic Search & AI Visibility (SEO, GEO, AEO) at Analyte Health

United States

The Role Analyte Health is hiring a Senior Manager of Organic Search & AI Visibility to drive traffic growth from Google Search and AI-driven answer engines across consumer brands including HealthLabs, STDcheck, Stallion, Starfish, TreatMyUTI, and Paternity Labs. This leader will be responsible for strategy, execution, and optimization of SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) across both traditional search and AI-generated answers. The role will also lead content strategy and production for onsite and blog content, using AI and tools like Profound to grow qualified traffic, improve AI visibility, and support revenue growth across multiple brands. Key Responsibilities: Own organic performance, visibility, and traffic Own traffic growth initiatives from organic search and answer engines across a portfolio of B2C brands; drive performance against goals for sessions, new patients, assisted conversions, and share-of-answer by brand and product line. Build quarterly and monthly organic growth plans; prioritize initiatives across technical SEO, on-page optimization, GEO/AEO, and content based on impact and effort. Define and track key KPIs for SEO/GEO/AEO, including rankings, organic traffic, AI citations or mentions, share of answer, sentiment, and revenue influence; communicate progress and insights clearly to marketing leadership. Strategy, structure, and execution Develop and execute a holistic organic search strategy that covers classic SEO, technical optimization, and GEO/AEO tactics tailored to AI answer engines and Google AI search experiences. Own site architecture recommendations, internal linking plans, and on-page optimization for key commercial, informational, and program pages to improve crawlability, indexation, and relevance for high-value queries. Design and implement AI-friendly content structures such as Q&A sections, FAQ modules, comparative tables, and concise summary blocks to improve extractability and citation likelihood in AI answers. Partner with engineering and product teams to ensure strong schema coverage and technical SEO foundations, including structured data, site performance, and other quality signals that support both SEO and GEO. Lead content strategy and production Own the editorial calendar for onsite and blog content across brands, aligned to priority keyword clusters, real-world prompts, and patient journeys from awareness through conversion. Translate search behavior, customer questions, forums, and market signals into high-impact content opportunities that can win in both traditional SERPs and AI-generated answers. Build and manage an AI-enabled content workflow for ideation, outlining, drafting, optimization, and publishing while maintaining strong human review, clinical accuracy, and brand voice. Manage content production across internal and external resources, ensuring output is structured, accurate, scalable, and optimized for both search engines and LLMs. Profound and AI-search tooling Use Profound as a core platform for monitoring brand visibility across AI-generated answer platforms. Translate Profound insights into actionable recommendations for content strategy, technical SEO, and messaging improvements that increase share-of-answer and brand representation in AI search. Connect Profound data with the broader SEO and analytics stack, including Google Search Console and GA4, to create a unified view of organic performance across traditional and AI environments. Continuously test and refine topics, prompts, page structures, and optimization approaches using Profound and other AI-enabled workflows. Test-and-learn and optimization Build and manage a structured experimentation roadmap across metadata, content formats, schema types, internal linking, and AI-specific optimization tactics. Systematically refine AI-generated content workflows, including prompt libraries, QA checklists, and model usage standards, to improve quality, speed, and compliance. Partner with analytics, product, engineering, and CRO teams to ensure organic and AI-driven traffic translates into incremental business impact through landing page optimization and funnel improvements. Cross-functional leadership Operate organic search and AI visibility as a portfolio across brands, sharing learnings, defining topic territories, and helping avoid cannibalization. Partner with paid search, brand, lifecycle, social, PR, and affiliate teams so organic and AI strategies complement broader go-to-market initiatives. Collaborate with engineering, product, and data teams to improve tracking for AI bot traffic, AI-influenced sessions, and AI-assisted conversions where feasible. Serve as an in-house subject matter expert for organic search and AI visibility, helping raise the bar on experimentation, process discipline, and performance management. Qualifications Experience 5–8 years in performance-oriented SEO, organic growth, content strategy, or related search roles for B2C or e-commerce businesses; healthcare, telehealth, or regulated category experience preferred. Demonstrated success driving meaningful organic traffic growth through technical SEO, on-page optimization, content strategy, and cross-functional execution. Hands-on experience with GEO, AEO, or related optimization for AI answer engines and AI-driven search experiences. Direct experience with Profound or similar AI-search visibility platforms strongly preferred. Proven track record managing a high-output editorial or content function, either in-house or through agencies and freelancers. Skills Strong expertise in technical SEO, site architecture, crawl and indexation management, schema, internal linking, and on-page optimization. Strong understanding of GEO and AEO concepts, including AI extractability, answer-first structuring, prompt mapping, AI citation tracking, and share-of-answer measurement. Advanced proficiency with SEO and analytics tools such as Google Search Console, GA4, and enterprise SEO platforms, plus AI-search platforms like Profound. High fluency in using AI for marketing workflows, including research, ideation, drafting, optimization, and publishing, with rigorous editorial oversight. Strong analytical ability, including experimentation design, funnel analysis, and connecting organic and AI-search metrics to business outcomes. Excellent communication skills and the ability to translate complex SEO, GEO, and AEO concepts into clear recommendations for cross-functional stakeholders. Benefits Medical Insurance, Dental, Vision, Whole Life, Critical Illness, Accident & Short Term Disability Benefits 401(k) Paid Time Off Paid Holidays Maternity, Paternity and Bereavement Benefits Competitive Pay Flexible Schedule Relaxed "Tech Focused" Environment