Inside Sales Representative - Electrical Industry (Remote) at Balco, Inc.

United States

<p><strong>Job Summary:</strong></p> <p>The Inside Sales Representative is responsible for driving revenue growth through proactive customer engagement, account development, and new customer onboarding. This role manages and expands a portfolio of accounts, with a focus on reactivating inactive customers and developing underpenetrated accounts into consistent revenue contributors.</p> <p>Operating within a manufacturer-to-contractor sales model, the Inside Sales Representative engages directly with electrical contractors and end users to generate demand, provide product expertise, and influence purchasing decisions. The role includes identifying and converting prospects, facilitating new account setup, and ensuring a seamless transition from initial engagement to active purchasing.</p> <p>Success in this position requires consistent execution of outbound sales strategies, effective pipeline management, and the ability to meet or exceed established sales goals and performance expectations through disciplined use of CRM, ERP, and eCommerce systems.</p> <p><strong>Key Responsibilities</strong></p> <p><strong>Sales Execution &amp; Account Management</strong></p> <ul> <li>Execute outbound sales activities to generate demand and close business</li> <li>Manage assigned accounts to drive revenue growth, retention, and share of wallet</li> <li>Identify and develop opportunities within inactive and underperforming accounts</li> <li>Deliver accurate pricing, quotations, and order processing in a timely manner</li> </ul> <p><strong>New Customer Development &amp; Onboarding</strong></p> <ul> <li>Identify, qualify, and convert prospects into active customers</li> <li>Facilitate new account setup, including coordination with internal teams and systems</li> <li>Guide new customers through initial purchasing processes to ensure a smooth onboarding experience</li> <li>Drive early engagement to establish repeat purchasing behavior</li> </ul> <p><strong>Customer Engagement &amp; Support</strong></p> <ul> <li>Provide product knowledge, application guidance, and solution-based recommendations</li> <li>Promote PSP products, programs, and value proposition to customers</li> <li>Coordinate product samples and support customer onboarding and adoption</li> <li>Maintain professional, responsive communication across all customer interactions</li> <li>Partner with Customer Service and cross-functional teams to deliver a consistent, high-quality customer experience, proactively resolve issues, and support customer retention.</li> </ul> <p><strong>Pipeline &amp; Performance Management</strong></p> <ul> <li>Maintain accurate account, opportunity, and activity records in CRM systems</li> <li>Track performance against established sales targets and key performance indicators (KPIs)</li> <li>Utilize data and reporting to prioritize activity and improve conversion rates</li> <li>Consistently meet or exceed established sales goals and performance expectations</li> </ul> <p><strong>Training &amp; Professional Development</strong></p> <ul> <li>Participate in a structured, scalable training program focused on product knowledge, industry insights, and sales methodologies</li> <li>Continuously develop sales skills and deepen product expertise to improve customer engagement and conversion outcomes</li> <li>Apply learned best practices to drive consistent performance and support long-term career growth</li> </ul> <p><strong>Continuous Improvement</strong></p> <ul> <li>Adapt sales approach based on performance data, customer feedback, and market conditions</li> <li>Actively contribute to process improvements and team best practices</li> </ul> <p><strong>Qualifications</strong></p> <p><strong>Required Experience</strong></p> <ul> <li>Minimum of 5 years of sales experience, including inside sales or account management</li> <li>Demonstrated track record of meeting or exceeding sales targets</li> <li>Experience using CRM systems and ERP or eCommerce platforms</li> <li>Experience within the building products, construction, or related industries</li> </ul> <p><strong>Preferred Experience</strong></p> <ul> <li>Direct experience in the electrical products industry strongly preferred</li> </ul> <p><strong>Skills</strong></p> <ul> <li>Strong verbal and written communication skills</li> <li>Ability to translate product features into customer value</li> <li>Effective time management and organizational skills</li> <li>Proficiency with standard business and sales technology tools</li> </ul> <p><strong>Core Competencies</strong></p> <ul> <li>Results-oriented with a high level of accountability</li> <li>Customer-focused with strong problem-solving ability</li> <li>Self-directed and able to operate effectively in a remote environment</li> <li>Professional, collaborative, and adaptable</li> </ul> <p><strong>Compensation &amp; Benefits</strong></p> <ul> <li>Competitive base salary plus performance-based incentives</li> <li>Employee Stock Ownership Plan (ESOP)</li> <li>401(k) with company match</li> <li>Comprehensive health and welfare benefits</li> </ul> <p><strong>About RectorSeal</strong></p> <p>Based in Houston, Texas, RectorSeal, LLC, is a wholly owned subsidiary of CSW Industrials, Inc. [NYSE: CSW] and is a leading provider of quality solutions for the professional trades serving heating, ventilation, and air conditioning (HVAC/R), plumbing, electrical, and construction markets. For more information about RectorSeal&rsquo;s innovative products and brands that increase efficiency and improve reliability, please visit <a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2furldefense.proofpoint.com%2fv2%2furl%3fu%3dhttp-3A__www.RectorSeal.com%26d%3dDwMFAg%26c%3deuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3dZD8QrQxK8vHbhXWsLzhthx5tym4Qbs1ob8BhJVEeSBk%26m%3dASNd3JRWJG_aVys0x5q7bO03obfRBFLbWjoivniYzus%26s%3d57TnQqc0JSk5zrQdlb7fAMTm42zd01fsXzRKt2RpkTk%26e%3d&amp;c=E,1,KVAz2ts_Obh5Y4kHLK7bdXSEedbjZ6sLTRcrhRfSRUWaZyCn1PZVfc14yZ8HvfjJ_oQE-r6Snt-OYokYD8WfpjRYiCv5AbRMVtxDHv6ubbuLnCF8&amp;typo=1" target="_blank" rel="noopener">www.RectorSeal.com</a>. For more information about PSP, please visit <a href="http://www.pspproducts.com" target="_blank" rel="noopener">www.pspproducts.com</a>.</p> <p><strong>About CSW Industrials<br /></strong>CSW Industrials is a diversified industrial growth company&nbsp;with industry-leading operations in three segments: Contractor Solutions, Specialized Reliability Solutions, and Engineered Building Solutions. CSW provides niche, value-added products with two essential commonalities: performance and reliability. The primary end markets we serve with our well-known brands include HVAC/R, plumbing, electrical, general industrial, architecturally-specified building products, energy, mining, and rail transportation.</p>