Programmatic Media Analyst at CLICK HERE DIGITAL
Worldwide
<div> <div><span style="font-family:verdana"><span style="font-size:14px;"><span style=";"><b>Job Description: </b></span></span><br> <span style="font-size:14px;"><span style="font-size:12px;"><span style=";">A Programmatic Media Buyer (DV Analyst) will manage a portfolio of clients in a variety of industries and verticals. The ideal candidate will be a subject matter expert in Programmatic advertising and solutions (ex. DV360, CM360, Google Analytics, Google Tag Manager, Studio, & Google Web Designer).</span></span><br> <br> <u><b><span style=";">Job Responsibilities:</span></b></u></span></span></div> <ul> <li><span style="font-family:verdana"><span style="font-size:12px;"><span style=";">Implement and manage programmatic advertising campaigns across platforms (DV360, CM360, StackAdapt, Google Analytics, etc.) </span></span></span></li> <li><span style="font-family:verdana"><span style="font-size:12px;"><span style=";">Analyze programmatic campaigns to identify trends, insights, and optimization opportunities.</span></span></span></li> <li><span style="font-family:verdana"><span style="font-size:12px;"><span style=";">Maintain high attention to detail in regard to ad copy, logos, graphics, budget and scope of work. </span></span></span></li> <li><span style="font-family:verdana"><span style="font-size:12px;"><span style=";">Collaborate closely with account managers on campaign strategies, performance and recommendations for improvement. </span></span></span></li> <li><span style="font-family:verdana"><span style="font-size:12px;"><span style=";">Collaborate with cross-functional teams to develop strategies for audience segmentation, retargeting, and personalized messaging. </span></span></span></li> <li><span style="font-family:verdana"><span style="font-size:12px;"><span style=";">Ensure campaign is properly set up and that all ads being sent to the correct landing page</span></span></span></li> <li><span style="font-family:verdana"><span style="font-size:12px;"><span style=";">Conduct A/B tests to evaluate the effectiveness of different creatives, ad formats and messaging strategies. </span></span></span></li> <li><span style="font-family:verdana"><span style="font-size:12px;"><span style=";">Generate regular reports to track campaign performance and communicate key findings.</span></span></span></li> <li><span style="font-family:verdana"><span style="font-size:12px;"><span style=";">Monitor CRM daily for assigned tasks and ensure completion of tasks.</span></span></span></li> <li><span style="font-family:verdana"><span style="font-size:12px;"><span style=";">Maintain performance standards on all assigned accounts. </span></span></span></li> <li><span style="font-family:verdana"><span style="font-size:12px;"><span style=";">Analyze large subsets of data and provide client-facing feedback and reports.</span></span></span></li> <li><span style="font-family:verdana"><span style="font-size:12px;"><span style=";">Stay current on industry trends, best practices and technologies in programmatic advertising.</span></span></span></li> <li><span style="font-family:verdana"><span style="font-size:12px;"><span style=";">Other Duties may be assigned</span></span></span></li> </ul> <div><br> <span style="font-family:verdana"><span style="font-size:14px;"><span style=";"><u><b>Required Qualifications:</b></u></span></span></span></div> <ul> <li><span style="font-family:verdana"><span style=";">1-2 years of Paid Media experience</span></span></li> <li><span style="font-family:verdana"><span style=";">Experience and strong understanding of programmatic advertising.</span></span></li> <li><span style="font-family:verdana"><span style=";">Experience using industry tools such as Google Analytics, DV360 (Display & Video 360)</span></span></li> <li><span style="font-family:verdana"><span style=";">Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.</span></span></li> <li><span style="font-family:verdana"><span style=";">Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.</span></span></li> <li><span style="font-family:verdana"><span style=";">Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.</span></span></li> <li><span style="font-family:verdana"><span style=";">Excellent time-management and organizational skills</span></span></li> <li><span style="font-family:verdana"><span style=";">Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)</span></span></li> </ul> <div><span style="font-family:verdana"><span style="font-size:14px;"><span style=";"><u><b>Preferred Qualifications:</b></u></span></span></span></div> <ul> <li><span style="font-family:verdana"><span style=";">Agency experience</span></span></li> <li><span style="font-family:verdana"><span style=";">Google Ads Manager experience</span></span></li> <li><span style="font-family:verdana"><span style=";">Google certifications (Google Analytics, Google Ads)</span></span></li> <li><span style="font-family:verdana"><span style=";">Experience with programmatic DSPs such as StackAdapt, The Trade Desk or similar</span></span></li> <li><span style="font-family:verdana"><span style=";">Experience with paid search, paid social media, or CTV</span></span></li> <li><span style="font-family:verdana"><span style=";">Experience in automotive, legal, and/or medical verticals</span></span></li> <li><span style="font-family:verdana"><span style=";">Strong understanding of advertising and marketing principles, particularly for online audiences</span></span></li> </ul> </div><br>
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