Senior Paid Search Analyst at CLICK HERE DIGITAL

Worldwide

<div><span style="font-family:verdana"><div><span style=";">Are you a data-driven strategist with a passion for paid search? As a Senior Paid Search Analyst at Click Here Digital, you&#x2019;ll manage and optimize a portfolio of campaigns across platforms like Google Ads and Bing Ads, leveraging your expertise in strategy, performance analysis, and budget pacing to maximize ROI. You&#x2019;ll also mentor junior analysts, conduct QA, and drive innovation through A/B testing and industry trend adoption.<br> <br> <span style="font-size:14px;"><b>Job Description</b></span><br> As a Senior Paid Search Analyst, you will lead the management and optimization of advanced paid search campaigns across platforms like Google Ads and Bing Ads, driving ROI and traffic through strategic, data-driven approaches. You will analyze performance metrics, implement optimizations, conduct A/B testing, and collaborate with account managers and clients to align campaigns with business goals. In addition to managing complex budgets and ensuring quality, you will mentor junior analysts, conduct QA, and facilitate cross-departmental training. With a focus on innovation and staying ahead of industry trends, you will play a critical role in delivering competitive, cutting-edge paid search solutions.<br> <br> <span style="font-size:14px;"><b>Job Responsibilities:</b></span></span></div> <ul> <li><span style=";">Plan, execute, and optimize paid search campaigns based on client goals and objectives.</span></li> <li><span style=";">Direct management of 20-30 automotive paid search accounts, with individual budgets ranging from &#x24;25k-&#x24;150k per account per month.</span></li> <li><span style=";">Collaborate closely with account managers on strategy, provide campaign performance and recommend opportunities for improvement.&#xa0;</span></li> <li><span style=";">Maintain performance standards on all assigned accounts</span></li> <li><span style=";">Monitor Budget Pacing, Conversion Tracking, and Traffic Quality</span></li> <li><span style=";">Monitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement.</span></li> <li><span style=";">Test products to determine propensity to drive positive results.</span></li> <li><span style=";">Generate regular reports to track campaign performance and communicate key findings.</span></li> <li><span style=";">Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive.&#xa0;</span></li> <li><span style=";">Facilitate Training for Associate Paid Search Analysts and Paid Search Analysts</span></li> <li><span style=";">Mentorship for New Paid Search Analysts</span></li> <li><span style=";">QA accounts for other members of the Paid Search Team</span></li> <li><span style=";">Oversight and Troubleshooting on Paid Search Accounts</span></li> <li><span style=";">Manage Portfolio wide performance and benchmarking</span></li> <li><span style=";">Facilitating cross departmental relationships and cross departmental trainings</span></li> <li><span style=";">Conducting A/B tests and developing new strategies or tools</span></li> <li><span style=";">Presenting Data To other departments&#xa0;</span></li> </ul> <div><br> <span style=";"><span style="font-size:14px;"><b>Required Qualifications:</b></span></span></div> <ul> <li><span style=";">Minimum 3-5&#xa0; years of experience with paid search campaign management</span></li> <li><span style=";">Experience and strong understanding of PPC advertising</span></li> <li><span style=";">Experience using industry tools such as Google Analytics, Google Adwords, SA360, etc.</span></li> <li><span style=";">Understand paid media advertising budget management and effective, data-driven ad spend.</span></li> <li><span style=";">Ability to analyze data sets and identify trends based on industry KPIs.</span></li> <li><span style=";">Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.&#xa0;&#xa0;</span></li> <li><span style=";">Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.</span></li> <li><span style=";">Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.</span></li> <li><span style=";">Excellent time-management and organizational skills</span></li> <li><span style=";">Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)</span></li> <li><span style=";">Focuses on strategic planning and execution of campaigns aligned with client goals, using data-driven insights to optimize performance.</span></li> <li><span style=";">Demonstrates mentorship and leadership skills with experience in training and guiding junior team members.</span></li> <li><span style=";">Comprehensive, up-to-date understanding of industry trends, best practices, and emerging paid search tools to drive competitive strategies.</span></li> <li><span style=";">Demonstrates strong attention to detail in QA of paid search accounts while effectively troubleshooting and resolving campaign performance or setup issues.</span></li> <li><span style=";">Proficiency in managing and optimizing paid search campaigns across platforms such as Google Ads and Bing Ads, with expertise in budget pacing, conversion tracking, traffic quality metrics, A/B testing, and performance analysis to identify optimization opportunities.</span></li> <li><span style=";">Demonstrates excellent communication skills to collaborate with account managers, departments, and clients, with experience presenting campaign data, insights, and recommendations to Account Managers and clients.</span></li> </ul> <div><br> <span style=";"><span style="font-size:14px;"><b>Preferred Qualifications:</b></span></span></div> <ul> <li><span style=";">Agency experience&#xa0;</span></li> <li><span style=";">Experience in automotive, legal and/or medical verticals&#xa0;</span></li> <li><span style=";">Bachelor&#x2019;s degree in Marketing, Business, Data Analytics, ISDS, or equivalent experience</span></li> <li><span style=";">Google Certifications (Google Analytics, Google Ads)</span></li> </ul></span></div><br>